Zeus Energy: Fuel the Power Within

Generated from prompt:

Make a presentation about: We started Zeus Energy after noticing how university students rely on unhealthy energy drinks to keep up with heavy workloads, late nights, and high stress. Our goal was to create a better alternative that supports focus and performance while promoting responsible energy use and sustainability. Logo: The Zeus Energy logo that we used has a lightning-shaped letter Z that represents the qualities of power and speed. The bold lightning creates a strong and modern look for our brands with high -energy personalities. In addition, our distinct colours are used across all our product lines to show the variety of flavors we have, all while keeping one clear brand identity. Trademark Search Summary Through searching for the name of Zeus Energy. We used public online sources and web searches, but still no identical trademarks were found in the energy drink or functional beverage category at the time of our research. This proves that our brand name is suitable for our branding purposes. Brand Owner Zeus Energy Beverages Slogan /Tagline “Fuel the Power Within.” OWNERSHIP Who is the owner(s) Abdullah, Wynn, Aidin Why have they decided to go into business: - We have decided to go into this business because we have seen many unhealthy, and not effective energy drinks fly through the market. We aim to put actual effective and performance-based energy drinks and supplements to show the world what true performance feels like. Why are they qualified, or will be qualified, to open this business - could be interests/experiences of the owner as related to this business or business in general Goals of owner as related to opening this business - The owners of Zeus Energy are very qualified to open this business due to their strong interest in fitness, health and performance and their understanding of energy drinks and supplement markets. This direct connection to the target market allows us to understand the consumers' needs and preferences. In addition, the owners have developed knowledge in both branding and marketing through independent research, and we will continue to become more qualified by gaining certifications related to food safety and business operations. We will work with industry professionals during product development as well as manufacturing processes. Type of business - sole proprietorship, partnership, corporation Advantages and disadvantages of the type of business ownership chosen - Our combined skills, ideas and experience strengthen our decision making. Role of owner/partner(s) in the business - what you and any partners will do on a day-to-day basis - Each partner at Zeus energy will play an active role in daily operations. - Products and operations manager: He will oversee manufacturing, quality control, as ingredient sourcing. - Marketing and branding manager: Manages social media, influencer partnerships, advertising campaigns, and brand image. - The sales and distribution manager develops our retail partnerships, manages online sales, and coordinates product distribution. - By dividing our responsibilities across partners, Zeus Energy will ensure efficient operations while allowing each owner to focus on his strengths to contribute to the success of the company. We would set up Zeus Energy in a general partnership with two or more partners who jointly own and operate it. In this sense, a general partnership is a business arrangement where all business partners contribute significantly to the business through capital, labor, expertise, or strategic input. Under this structure, all partners, including us, will be actively involved in managing the company. This means decisions on production, branding, distribution, finance, and business strategy would be collectively made. With management responsibility being simultaneously held by all the partners, the business would depend on our ability to communicate well, arrive at unity in decisions, and remain steadfastly committed to its success. Unlimited personal liability is one important general partnership characteristic. This means that each partner is fully responsible for the obligations, debts, and legal exposures of the business. This includes being responsible for our own actions and for the actions of other partners. If one partner incurs debt or enters an agreement on behalf of the business, all partners are equally responsible. This requires the partners to have an elevated level of mutual trust and for all to act with discipline and accountability. This structure has several advantages despite the risk level. We pool our skills, networks, and resources to let Zeus Energy speed up development. We can share some costs and workload in starting up, improving the company's overall operational strength due to the broader range of expertise. A general partnership is also comparatively easy to set up with fewer legal and administrative requirements than a corporation. ──────────────────────────── SECTION 2 – INTRODUCTION & BRAND OVERVIEW Brand vision and values: Product Line Breakdown: - Main Street Line: Classic, Everyday Flavors - High-Caffeine Line: Extreme Energy - Performance Line: Pre-Workout, Creatine and Protein Blends Target Audiences - Main Street Line: Casual Users, Students, Gym - High-Caffeine Line: Extreme Enthusiasts, High-Performance Seekers, Athletes - Performance Line: Athletes, Gym people, and fitness people. Design and Aesthetic - Color Schemes & Visual Identity - Custom Typography & Iconography Conclusion - Zeus energy is committed to delivering high -performance energy products that support a wide variety of users, from regular consumers to serious athletes. The brand stands out through its focus on quality and its purpose driven formulas, ensuring each product delivers the best highest benefit. ──────────────────────────── SECTION 3 – PRODUCT LINES, TARGET AUDIENCES & DESIGN Product Line Breakdown Main Street Line: Classic, Everyday Flavors High-Caffeine Line: Extreme Energy Performance Line: Pre-Workout, Creatine and Protein Blends Target Audiences Main Street Line: Casual Users, Students, Gym High-Caffeine Line: Extreme Enthusiasts, High-Performance Seekers, Athletes Performance Line: Athletes, Gym people, and fitness people. Design and Aesthetic Color Schemes & Visual Identity Custom Typography & Iconography ──────────────────────────── SECTION 4 – OWNERSHIP & BUSINESS STRUCTURE OWNERSHIP Who is the owner(s) Abdullah, Wynn, Aidin Why have they decided to go into business: We have decided to go into this business because we have seen many unhealthy, and not effective energy drinks fly through the market. We aim to put actual effective and performance-based energy drinks and supplements to show the world what true performance feels like. Goals of owner as related to opening this business The owners of Zeus Energy are very qualified to open this business due to their strong interest in fitness, health and performance and their understanding of energy drinks and supplement markets. This direct connection to the target market allows us to understand the consumers' needs and preferences. In addition, the owners have developed knowledge in both branding and marketing through independent research, and we will continue to become more qualified by gaining certifications related to food safety and business operations. We will work with industry professionals during product development as well as manufacturing processes. Role of owner/partner(s) in the business Each partner at Zeus Energy will play an active role in daily operations. - Products and operations manager: Wynn - Marketing and branding manager: Abdullah - Sales and distribution manager: Aidin - Ownership structure: General Partnership We would set up Zeus Energy in a general partnership with two or more partners who jointly own and operate it. ──────────────────────────── SECTION 5 – TARGET MARKET & CUSTOMER PROFILE TARGET MARKET The target market for Zeus Energy consists of Gen Z and Millennial consumers aged between 16-35 with a smaller group of people from 36-45. Our brand targets all genders and focuses on fitness, supplements, and convenience beverages. Occupations include students, trade workers, gym members, amateur-professional athletes, personal trainers, and content creators. Most of our customers would live in a single or small household and have a strong emphasis on performance, health, and convenience. Household income range ($40,000 yearly and up) Students Price is $2.75 Naturally, derived ingredients Expanded Target market: Geography: Zeus Energy targets customers living in urban and suburban areas, where access to gyms, convenience stores, and supplement shops is high. The business is not heavily affected by the climate of regional differences, as energy drinks and supplements are consumed all year round. As well as online sales, Zeus Energy can reach customers across Canada and internationally. This helps reduce our dependence on a single physical location. ──────────────────────────── SECTION 6 – MARKET RESEARCH OVERVIEW & PLAN Market Research The purpose of market research is for Zeus Energy to collect accurate and useful information that will help guide our product development, pricing, and promotion. Market research plan The purpose of the market research plan 1. Market Potential Research. Market potential research will be used to determine the size and growth rate of the performance supplement market. Zeus Energy will analyze industry reports, market statistics to identify how large the market is, and whether demand is increasing or decreasing. Our research will help determine there is enough demand to support our Main Street line, High Caffeine line, and performance product lines before full market entry. 2. Motivational Research. Motivational research will be used to understand why customers choose energy drinks and performance supplements. Zeus Energy will examine attitudes coming from consumers toward caffeine and fitness. This research will help identify emotional and psychological motivates such as specific desires of focus, strength, and performance. The results will guiled branding. 3. Sales analysis. Sales analysis is used to evaluate which products and strategies are most effective at reaching our customers. This involves reviewing the past performance of similar products and analyzing competitor sales trends. Insights from this analysis will help Zeus Energy optimize product offerings and refine marketing approaches, and ensure resources are focused on the ways that drive the best results. 4. Media analysis Media analysis will be used to determine where Zeus Energy’s target market spends most of its time and which platforms are most effective for advertising. Our company will analyze social media trends and influence marketing success thoroughly. This research ensures that promotional efforts reach the target audience efficiently and effectively. 5. Product Research. Product research will be used to evaluate ingredient preferences and product performance. Zeus Energy will compare the formulas to competitor products and assess consumer feedback. This research helps refine product formulas, improve customer satisfaction, and ensure each product line meets consumer expectations. The goal of the market research is to gather reliable information that will guild Zeus Energy’s product development, branding, pricing, distribution, and marketing strategy. ──────────────────────────── SECTION 7 – PRIMARY & SECONDARY MARKET RESEARCH Zeus Energy performs both primary and secondary market research in order to collect the correct information that will inform product development, marketing strategies and overall business decisions. Our research will help us understand our target audience while assessing competitors and ensuring our products align with consumer expectations. Market Potential Research: This phase of our market research aims to grasp the size and growth of the energy drink and performance supplement market. By reviewing industry reports, market statistics and trends, we can see if there is enough demand to support our three product lines. This research aids us in pinpointing which products are most likely to thrive as well as identifying the potential market gaps. Motivational Research: Beyond understanding market size, it is very crucial to understand why consumers selected particular energy drinks over others. Our motivational research dives into the emotional and psychological factors that will sway purchasing decisions like needs for enhanced focus or physical performance. By examining these attitudes towards caffeine, health supplements, and fitness, Zeus can tailor branding, marketing messages and product formulas to align with what drives our customers to buy. Sales analysis: Sales analysis is employed to assess which products and strategies are most effective in reaching customers. This involves reviewing the past performance of similar products and analyzing competitor sales trends. ──────────────────────────── SECTION 8 – COMPETITOR ANALYSIS, PESTLE, PROMOTION, PRICING, PRODUCTS, LOCATION & CONCLUSION Zeus Energy uses different pricing strategies to reach more customers and match the purpose of each product line. 1. Penetration Pricing This strategy uses a low price at the beginning to attract many customers. Zeus Energy uses this for the Main Street Line to appeal to students and everyday users. 2. Competitive Pricing Prices are set similar to other energy drink brands. This helps Zeus Energy stay competitive and avoid being seen as too expensive. 3. Premium Pricing Higher prices are used for products with extra value. The Performance Line costs more because it includes fitness and workout ingredients. 4. Psychological Pricing Prices like $2.99 instead of $3.00 make the product feel cheaper. Zeus Energy uses this to encourage faster buying decisions. 5. Cost-Based Pricing Prices are based on production and ingredient costs, plus profit. This ensures Zeus Energy stays profitable. Overall Strategy By using different pricing strategies, Zeus Energy stays affordable, competitive, and profitable across all product lines. Pestle: - Political Factors: Regulations on energy drink ingredients will depend on the country where the supplies are being distributed. It will be important to follow the local regulation laws to ensure that everything is verified and completely legal. Governments frequently regulate caffeine limits, added stimulants, and labeling requirements. Zeus Energy must comply with guidelines and any country's specific rules if it expands globally. Economic factors: - The primary consumer economic incomes will be considered when pricing the drinks as we must determine a price where most of our customers will be able to afford and still maximizing the potential profits to be made. This delicate balance must be well maintained to ensure both high customer satisfaction and longer term growth and profitability prospects. Market growth: - The energy drink and performance supplement continues to grow while being driven by fitness trends and rising consumer demands for functional beverages. Inflation and production costs: High competition from major brands like Red Bull and Monster products. Social: - Zeus energy is one of the most famous brands in terms of social media activity. Zeus is on TikTok, Instagram and boasts 5 million subscribers (about twice the population of Mississippi) on YouTube. Demographic shifts: - Changes may influence Zeus Energy’s target market as younger populations may lean towards energy drinks while older populations stay out. Technological: - Digital marketing and social media: As social media is getting more popular. Zeus Energy can instantly get a global audience through social media platforms. Payment technologies. - Payment technologies are evolving with new ways to pay like digital wallets, cryptocurrencies, and contactless payments. Zeus will ensure that it aligns with popular payment methods in this diverse global market. Legal- Product regulations: - as Zeus is a consumable energy drink, it must comply with the food and beverage regulation is its country. - Taxation laws and environmental laws. Advertising standards: - claims made in advertisements might be subject to scrutiny. Our slogan/logo must be trademarked. Environmental: - Eco friendly ingredients/can. Our cans are made up of aluminum, which is 100% recyclable. We can recycle it repeatedly without losing any of the original material. That is how we use 95% less energy than any other material. Promotion: - Our goal is to build a strong brand identity and a performance-focused identity that will emphasize our digital marketing approach. We will use digital and social media promotions and have an active presence on TikTok, Instagram, and YouTube. Through these apps we will market a high energy lifestyle and fitness content. We will use influencer and athlete marketing by partnering with famous fitness influencers and athletes. We focus on authenticity and credibility and gain event sponsorships and activations. We maintain a big presence at gym events and extreme sports. Through these events we bring product samplings. Pricing: - Our overall pricing approach is competitive value-based pricing. It reflects the product quality and performance benefits. Main street line (classic energy drinks) is lower to mid-range pricing which is completive with mainstream energy drink brands. Our high caffeine line (extreme energy) is mid to premium pricing which is justified by higher caffeine and advanced formulas. It is targeted at extreme energy users and athletes. Our performance line (supplements) is premium pricing which competes with established sports nutrition brands and reflects science-backed and performance focused formulas. We also include bundle pricing across multiple products and seasonal promotions. Expanded Target market: - Demographics. - The target market for Zeus Energy consists of Gen Z and Millennial consumers aged between 16-35 with a smaller group of people from 36-45. Our brand targets all genders and focuses on fitness, supplements, and convenience beverages. Occupations include students, trade workers, gym members, amateur-professional athletes, personal trainers, and content creators. Most of our customers would live in a single or small household and have a strong emphasis on performance, health, and convenience. - Geography: - Zeus Energy targets customers living in urban and suburban areas, where access to gyms, convenience stores, and supplement shops is high. The business is not heavily affected by the climate of regional differences, as energy drinks and supplements are consumed all year round. As well as online sales, Zeus Energy can reach customers across Canada and internationally. This helps reduce our dependence on a single physical location. - Benefits are sought. - Customers are seeking quick and reliable energy that improves physical performance, enhances mental focus, and provides convenience. They expect strong flavors, effective caffeine, or performance formulas with clear ingredient labeling. In exchange for their money, customers must expect products that support workouts, endurance, productivity, and recovery while aligning with their active lifestyle. - Lifestyle and Psychographic - Zeus Energy customers lead active, performance-driven lifestyles. They frequently attend gym sessions and follow fitness influencers. They watch training content and participate in sports or structured workouts. They must value discipline and self-improvement as well as strength and resilience. They see fitness as part of their identity and choose brands that reflect their active lifestyle, like Zeus Energy. Typical customer in Zeus Energy. - A typical customer of Zeus Energy wakes up between 6:30 and 7:30 am and gets ready for work or school. They drink an energy drink in the morning before their morning workout. After classes or work, they go to the gym and may use our pre-workout, creatine, or hydration products. Evenings are spent recovering, scrolling through social media fitness content, or doing late night work/homework. Direct competitors include Red Bull and Monster Energy. Red Bull is positioned as a classic lifestyle-focused energy drink brand with strong global recognition. However, it has a higher price point and limited performance-oriented options. Monster Energy is associated with high energy, youth culture, a massive variety of products, and strong marketing, but it is often perceived as unhealthy and very sugary. Competitor SWOT analysis shows that Monster Energy has extremely strong global brand recognition, powerful marketing and sponsorships, and strong worldwide distribution. Its weaknesses include limited product innovation in performance supplements, a high price point, and less focus on fitness and performance users. Opportunities for Monster Energy include expansion into functional beverages, partnerships with fitness brands, and product reformulation. Threats include growing demand for healthier energy alternatives, contemporary brands targeting athletes, and increasing consumer concerns about health and safety related to sugar content. Competitor SWOT Category Points Monster Energy Strengths - Extremely strong global brand recognition- Wide variety of flavors and product lines -Competitive pricing compared to other premium brands Weaknesses - High sugar content in many products- Perceived as unhealthy by fitness-focused consumers- Limited credibility in performance nutrition and supplements Opportunities - Expand into low-sugar, zero-sugar, and fitness-focused products - Form partnerships with fitness brands or athletes- Reformulate products to appeal to health-conscious consumers Threats - Increased competition from brands like Celsius and Zeus Energy- Potential government regulations on caffeine and sugar content Red Bull Strengths - One of the most recognizable energy drink brands worldwide -Strong association with extreme sports - High-quality image and premium brand perception - Effective global marketing campaigns - Consistent product quality Weaknesses - Higher price point than many competitors- High sugar content in standard products- Less emphasis on fitness, supplements, and performance nutrition Opportunities - Expand into fitness and performance-based product lines- Grow sugar-free and natural ingredient options - Collaborate with gyms and athletic organizations Threats - Competition from performance-focused brands like Celsius- Consumer shift toward healthier energy drinks