UK-Ireland Takeover Strategy 2026-2028

Generated from prompt:

UK → Ireland Takeover Strategy (2026–2028) Phased Jan 2026, Full Replacement by March 2026 Collaborative positioning, professional-first, ecosystem-led 1. Transition & Operational Control Plan 1.1 Replacement Timeline January 2026: • UK begins shadow-management of Ireland • Joint communications to all accounts • Onboarding current clients into the UK CRM • UK service levels introduced (order cut-offs, delivery windows, training access) February 2026: • UK manages all training, events, and sales activity • Pharmed becomes logistics-only for legacy stock clearance • UK begins migration of ecommerce and customer service touchpoints March 2026: Full takeover and distributor contract ends. 2. Logistics Strategy (Immediate and Long-Term) The data shows Ireland values reliability and training support more than anything else (page 6, page 21) . Logistics failures from the previous distributor contributed to declining sales. 2.1 Phase 1: Bonded Warehouse (France → Ireland) January–June 2026 France holds Ireland’s stock under a bonded model to avoid heavy import costs Shipments weekly to Ireland UK manages forecasting and stock allocation Ireland carries a local safety stock of: • Silicium • HyaluPro • Source Marine • Pro backbar essentials • iBeauty consumables 2.2 Phase 2: Transition to Local Irish 3PL July–December 2026 Selection of 3PL based on: • Pick-pack speed • Cosmetic compliance • Kitting ability (for events and promotions) • Returns handling • Device logistics capability Stock transferred gradually across two cycles Ireland then becomes a fully independent fulfilment territory 3. Market Rebuild & Commercial Targets Y1 Target: €280k Y2 Target: €500k return (historic performance was €600k at its peak, page 12) Y3 Target: €650k with iBeauty device expansion 4. Channel Strategy The market segmentation shows 120 active clients across A, B, C, D with only 40 top-tier accounts (page 7) . 4.1 Professional Spa & Salon Sector (Primary Focus) Priority to high-end spas and resorts (as agreed) Rebuild trust through: • UK-led training standards • iBeauty device integration • Signature protocol development • Spa manager profitability workshops • Dedicated account plans for A and B clients 4.2 Hotels & Resorts This segment is underleveraged but listed as a key opportunity in the SWOT (page 21) . Build a hospitality-specific offer: • Treatment menu refresh • Cross-selling workshops • GM and Spa Director strategy sessions • Wellness-tech positioning for iBeauty 4.3 Premium Beauty Salons Re-engage all legacy customers with a relaunch kit Introduce three retail starter packages Offer one quarterly training day per region 4.4 Digital & E-Commerce UK takes full ownership of thalgo.ie Transition to UK content, campaigns, pricing, and customer support Modernisation of ecommerce experience and seasonal campaigns 5. Staffing Blueprint Immediate (Jan 2026) Scottish BDM covers: • Scotland • Northern Ireland • Republic of Ireland Objectives: • Visit 100 percent of existing accounts in Q1 • Re-segment the customer base (A, B, C, D) • Prioritise spas with active treatment rooms • Build iBeauty device pipeline • Lead national roadshow Within 6 Months (July 2026) Recruit Ireland-based Trainer & Events Specialist to lead: • Training • Regional events • National roadshow execution • Treatment menu support • iBeauty device installations Year 2 Recruit Ireland Sales Executive / BDM to split the territory: • Leinster + Munster • Connacht + Ulster 6. Training & Education Strategy The deck highlights training weakness repeatedly (page 6, page 21) . Ireland needs a training-first takeover, which becomes your point of market differentiation. Training Model Quarterly national training days Regional micro-trainings Digital workshops monthly iBeauty certification pathway Spa manager profitability workshops Seasonal protocol refresh trainings Clean formulas and eco-refill education (Key Irish value, page 7) 7. Events & Activation Continue existing events (e.g., RDS Beauty Fair, page 16) Plus expand with: National Roadshow (Q1–Q2 2026) North South East West Combined total coverage for all clients Format includes: • Brand relaunch • Wellness-tech positioning • Product immersion • iBeauty demonstration • Retail theatre • Sustainability message • Revenue strategy module Quarterly Event Blueprint Every quarter: One national training day One regional iBeauty showcase One online workshop (retail, skin mapping, or seasonal focus) 8. Product & Device Strategy The deck shows: Ireland is a face-first market (page 14) Face sales collapsed due to lack of training HyaluPro, Silicium, Source Marine are the top performers historically iBeauty has significant potential and aligns with the wellness-tech opportunity (page 22) Launch Plan Reintroduce anti-ageing positioning (Silicium + HyaluPro) Rebuild foundational hydration segment (Source Marine) Introduce iBeauty as the centrepiece of Thalgo’s new professional era Full market analysis on: • Device penetration in Ireland • Competitor tech usage • Spa budgets post-2024 downturn • Appetite for wellness-led devices • Pricing elasticity 9. Commercial Systems & Structure CRM Integrate all Irish clients into Dynamics Set KPIs: • Treatment conversion • Retail percentage • Average basket • Shelf velocity • Device utilisation • Training attendance Pricing Adopt European structure Harmonise promotions across UK and Ireland Introduce: • Quarterly buying windows • Seasonal kits • Eco-refill bundles • Device finance packages 10. Communication & Change Management Tone: Collaborative, respectful, future-facing Communications Pack Includes: Letter to all accounts Transition timeline FAQs What changes and what stays the same How UK service levels enhance their experience Training calendar Contact pathways Ecommerce update timeline Roadshow invites Intro video from leadership 11. Risk & Mitigation Risk 1: Stock disruption during transition Mitigation: Bonded warehouse + Ireland safety stock Risk 2: Customer resistance to new processes Mitigation: Collaborative tone, high-touch support, roadshow meetings, re-onboarding structure Risk 3: Loss of legacy customers Mitigation: Account re-segmentation + personalised relaunch kits Risk 4: Slow uptake of iBeauty Mitigation: Device finance, group demos, treatment profitability workshops Thank you slide visual blue-green ocean colour, seaweed motifs or elements, minimalist, elegant, professional

Phased UK takeover of Thalgo Ireland operations from Jan 2026, emphasizing logistics, training, iBeauty devices, and channel rebuild to hit €650k Y3 sales, with risks mitigated via collaborative comms

November 26, 202525 slides
Slide 1 of 25

Slide 1 - UK to Ireland Takeover Strategy (2026–2028)

The slide presents the "UK to Ireland Takeover Strategy" spanning 2026–2028. It outlines a phased transition beginning in January 2026, with full replacement achieved by March 2026.

UK to Ireland Takeover Strategy (2026–2028)

Phased Transition: Jan 2026 Start, Full Replacement by March 2026

Source: UK → Ireland Takeover Strategy Context

Slide 1
Slide 2 of 25

Slide 2 - Presentation Agenda

The agenda slide outlines a structured presentation on key aspects of a business transition, starting with the phased takeover timeline and joint communications from January to March 2026. It then covers logistics and market strategy using a bonded warehouse model and 3PL transition for Y1-Y3 growth, channel and staffing plans focusing on spas, hotels, and salons with BDM recruitment, training initiatives including national roadshows and iBeauty device integration, and finally systems like CRM setup, change management, and risk mitigation.

Presentation Agenda

  1. Transition and Operational Control

Phased takeover timeline and joint communications from January to March 2026.

  1. Logistics and Market Strategy

Bonded warehouse model, 3PL transition, and commercial targets for Y1-Y3 growth.

  1. Channel and Staffing Blueprint

Focus on spas, hotels, salons; immediate BDM coverage and recruitment plans.

  1. Training, Events, and Product Launch

National roadshows, quarterly trainings, and iBeauty device integration.

  1. Systems, Communications, and Risks

CRM integration, change management pack, and mitigation strategies.

Source: UK → Ireland Takeover Strategy (2026–2028)

--- Speaker Notes: Phased Jan 2026, Full Replacement by March 2026. Collaborative positioning, professional-first, ecosystem-led.

Slide 2
Slide 3 of 25

Slide 3 - 1. Transition & Operational Control Plan

This section header slide introduces the "Transition & Operational Control Plan" as the first topic. It outlines a phased takeover timeline from January to March 2026, covering shadow management, communications, CRM onboarding, and achieving full control.

1. Transition & Operational Control Plan

1

Transition & Operational Control Plan

Phased takeover timeline from Jan to March 2026, including shadow management, communications, CRM onboarding, and full control.

Source: UK → Ireland Takeover Strategy (2026–2028)

--- Speaker Notes: Phased Jan 2026, Full Replacement by March 2026. Collaborative positioning, professional-first, ecosystem-led. Visual: blue-green ocean colour, seaweed motifs, minimalist, elegant, professional.

Slide 3
Slide 4 of 25

Slide 4 - Replacement Timeline

The Replacement Timeline outlines the UK's phased takeover of operations starting in January 2026 with shadow management, including joint communications, CRM onboarding, and service level setups. This progresses to operational handover in February 2026 for training, sales, logistics, and e-commerce migration, culminating in full takeover completion in March 2026 when the distributor contract ends.

Replacement Timeline

January 2026: Shadow Management Initiation UK begins shadow-management, joint communications, CRM onboarding, and UK service levels. February 2026: Operational Handover UK manages training, sales, logistics clearance, and e-commerce migration. March 2026: Full Takeover Completion Complete operational takeover; distributor contract ends.

Source: UK → Ireland Takeover Strategy (2026–2028)

Slide 4
Slide 5 of 25

Slide 5 - 2. Logistics Strategy

This section header slide introduces the Logistics Strategy as the second main topic. It highlights a subtitle focusing on the transition from a bonded warehouse phase to third-party logistics (3PL) for ensuring reliable support.

2. Logistics Strategy

02

Logistics Strategy

Bonded warehouse phase to 3PL transition for reliable support

Source: UK → Ireland Takeover Strategy (2026–2028)

--- Speaker Notes: Immediate bonded warehouse phase and long-term 3PL transition, emphasizing reliability and training support valued in Ireland. Phased Jan 2026, Full Replacement by March 2026. Collaborative positioning, professional-first, ecosystem-led.

Slide 5
Slide 6 of 25

Slide 6 - Phase 1: Bonded Warehouse (Jan–Jun 2026)

In Phase 1 (Jan–Jun 2026), the operational setup involves France maintaining bonded stock for Ireland with weekly shipments for steady supply, while the UK manages forecasting and allocation; local safety stock covers key items like Silicium, HyaluPro, Source Marine, Pro backbar essentials, and iBeauty consumables. The strategic benefits include avoiding heavy import costs via the bonded model and ensuring supply continuity to rebuild trust in the Irish market after past logistics failures.

Phase 1: Bonded Warehouse (Jan–Jun 2026)

Operational SetupStrategic Benefits
France maintains bonded stock for Ireland. Weekly shipments ensure steady supply. UK handles forecasting and allocation. Local safety stock includes Silicium, HyaluPro, Source Marine, Pro backbar essentials, and iBeauty consumables.Avoids heavy import costs through bonded model. Ensures supply continuity after previous logistics failures, prioritizing reliability and rebuilding trust in the Irish market.
Slide 6
Slide 7 of 25

Slide 7 - Phase 2: Local Irish 3PL (Jul–Dec 2026)

In Phase 2, spanning July to December 2026, the focus is on selecting a local Irish third-party logistics (3PL) provider emphasizing pick-pack speed, cosmetic compliance, and capabilities for kitting, returns, and device logistics. The plan involves gradually transferring stock across two cycles to achieve fully independent fulfillment in the territory.

Phase 2: Local Irish 3PL (Jul–Dec 2026)

  • Select 3PL for pick-pack speed and cosmetic compliance
  • Ensure kitting, returns, and device logistics capabilities
  • Transfer stock gradually across two cycles
  • Achieve fully independent fulfillment territory
Slide 7
Slide 8 of 25

Slide 8 - 3. Market Rebuild & Commercial Targets

The slide outlines commercial targets for market rebuild, starting with a Year 1 goal of €280k focused on foundation recovery post-decline. It progresses to a Year 2 target of €500k approaching the historic peak of €600k, and a Year 3 target of €650k driven by iBeauty expansion growth.

3. Market Rebuild & Commercial Targets

  • €280k: Year 1 Target

Foundation Rebuild Post-Decline

  • €500k: Year 2 Target

Approaching Historic Peak €600k

  • €650k: Year 3 Target

iBeauty Expansion Growth

Slide 8
Slide 9 of 25

Slide 9 - 4. Channel Strategy

This section header slide introduces "Channel Strategy" as the fourth main topic in the presentation. It outlines a plan to target 120 clients across spas, hotels, salons, and digital channels, with a priority focus on the professional sector.

4. Channel Strategy

04

Channel Strategy

Targeting 120 clients across spas, hotels, salons, and digital, prioritizing professional sector

Source: UK → Ireland Takeover Strategy (2026–2028)

--- Speaker Notes: Target 120 clients (40 top-tier) across spas, hotels, salons, digital. Prioritize professional sector. Phased Jan 2026, Full Replacement by March 2026. Collaborative positioning, professional-first, ecosystem-led.

Slide 9
Slide 10 of 25

Slide 10 - 4.1 Professional Spa & Salon (Primary)

The slide outlines key strategies for the Professional Spa & Salon segment, focusing on rebuilding trust through UK-led training standards and integrating iBeauty devices for enhanced treatments. It also covers developing signature protocols for high-end spas, conducting profitability workshops for managers, and creating dedicated account plans for A/B clients.

4.1 Professional Spa & Salon (Primary)

  • Rebuild trust with UK-led training standards
  • Integrate iBeauty devices for enhanced treatments
  • Develop signature protocols for high-end spas
  • Conduct spa manager profitability workshops
  • Create dedicated account plans for A/B clients

Source: UK → Ireland Takeover Strategy (2026–2028)

Slide 10
Slide 11 of 25

Slide 11 - 4.2 Hotels & Resorts

The slide titled "4.2 Hotels & Resorts" outlines key initiatives for engaging hospitality clients, including refreshing treatment menus and conducting cross-selling workshops for staff. It also covers hosting strategy sessions with GMs and Spa Directors, while positioning iBeauty as a leading wellness-tech solution.

4.2 Hotels & Resorts

  • Refresh treatment menus for hospitality clients
  • Conduct cross-selling workshops for staff
  • Host GM and Spa Director strategy sessions
  • Position iBeauty as wellness-tech solution
Slide 11
Slide 12 of 25

Slide 12 - 4.3 Premium Beauty Salons

The slide on Premium Beauty Salons outlines strategies to re-engage legacy customers through relaunch kits and to introduce three new retail starter packages. It also proposes offering quarterly training days organized by region to support staff development.

4.3 Premium Beauty Salons

  • Re-engage legacy customers with relaunch kits
  • Introduce three retail starter packages
  • Offer quarterly training days per region

Source: UK → Ireland Takeover Strategy (2026–2028)

Slide 12
Slide 13 of 25

Slide 13 - 4.4 Digital & E-Commerce

The UK will assume full ownership of the thalgo.ie domain and transition its content, campaigns, pricing, and support to align with UK standards. The slide outlines plans to modernize the e-commerce experience for better navigation, launch seasonal campaigns to boost engagement and sales, and integrate the digital ecosystem with a professional-first approach.

4.4 Digital & E-Commerce

  • UK assumes full ownership of thalgo.ie domain
  • Transition content, campaigns, pricing, and support to UK standards
  • Modernize e-commerce experience for seamless navigation
  • Implement seasonal campaigns to drive engagement and sales
  • Integrate digital ecosystem with professional-first focus
Slide 13
Slide 14 of 25

Slide 14 - 5. Staffing Blueprint

This section header slide, titled "5. Staffing Blueprint," outlines a strategic plan for building the team. It specifies immediate coverage for a Scottish Business Development Manager, recruitment of a Trainer/Events Specialist within six months, and splitting the Sales Executive role in Year 2.

5. Staffing Blueprint

5

Staffing Blueprint

Immediate Scottish BDM coverage; recruit Trainer/Events Specialist in 6 months; Year 2 Sales Exec split

Slide 14
Slide 15 of 25

Slide 15 - Immediate Objectives (Jan 2026)

The January 2026 immediate objectives focus on expanding coverage to Scotland, Northern Ireland, and the Republic of Ireland while visiting 100% of existing accounts in Q1 and re-segmenting the customer base into A, B, C, and D categories. Additional priorities include targeting spas with active treatment rooms, building a sales pipeline for iBeauty devices, and leading a national roadshow for the brand relaunch.

Immediate Objectives (Jan 2026)

  • Cover Scotland, Northern Ireland, and Republic of Ireland
  • Visit 100% of existing accounts in Q1 2026
  • Re-segment customer base into A, B, C, D categories
  • Prioritize spas with active treatment rooms
  • Build iBeauty device sales pipeline
  • Lead national roadshow for brand relaunch

Source: UK → Ireland Takeover Strategy (2026–2028)

Slide 15
Slide 16 of 25

Slide 16 - 6. Training & Education Strategy

This section header slide introduces the Training & Education Strategy as the sixth topic. It highlights differentiation via quarterly national events, regional micro-sessions, digital workshops, iBeauty certifications, and eco-focused education.

6. Training & Education Strategy

6

Training & Education Strategy

Differentiate through quarterly nationals, regional micros, digital workshops, iBeauty certifications, and eco education

Source: UK → Ireland Takeover Strategy (2026–2028)

--- Speaker Notes: Training-first differentiation: Quarterly nationals, regional micros, digital monthly, iBeauty certs, workshops, eco education. Phased implementation emphasizing professional development and ecosystem-led growth.

Slide 16
Slide 17 of 25

Slide 17 - 7. Events & Activation

This section header slide, titled "7. Events & Activation," introduces ongoing initiatives for the RDS Fair and National Roadshow spanning Q1-Q2 across various regions. It also highlights quarterly training days, iBeauty showcases, and online workshops to engage and activate participants.

7. Events & Activation

07

Events & Activation

Continue RDS Fair, National Roadshow Q1-Q2 across regions, quarterly training days, iBeauty showcases, online workshops

Slide 17
Slide 18 of 25

Slide 18 - Roadshow Format

The Roadshow Format slide outlines a series of engaging activities focused on brand relaunch, collaborative positioning, and integration of the wellness-tech ecosystem with iBeauty. It includes hands-on product immersion, interactive device demonstrations, retail theatre emphasizing sustainability, and workshops on revenue strategies and profitability.

Roadshow Format

  • Brand relaunch and collaborative positioning
  • Wellness-tech ecosystem and iBeauty integration
  • Hands-on product immersion and protocol development
  • Interactive iBeauty device demonstrations
  • Retail theatre with sustainability messaging
  • Revenue strategy and profitability workshops

Source: UK → Ireland Takeover Strategy (2026–2028)

--- Speaker Notes: Brand relaunch, wellness-tech, product immersion, iBeauty demo, retail theatre, sustainability, revenue module. Full client coverage across North, South, East, West.

Slide 18
Slide 19 of 25

Slide 19 - 8. Product & Device Strategy

This section header slide, titled "8. Product & Device Strategy," introduces the eighth part of the presentation. It features a subtitle emphasizing the reintroduction of anti-aging and hydration essentials, positioning iBeauty as the professional centerpiece.

8. Product & Device Strategy

8

Product & Device Strategy

Reintroduce anti-ageing and hydration essentials with iBeauty as professional centerpiece

Source: UK → Ireland Takeover Strategy (2026–2028)

--- Speaker Notes: Face-first market: Reintroduce Silicium/HyaluPro anti-ageing, Source Marine hydration; iBeauty as centerpiece. Full analysis needed.

Slide 19
Slide 20 of 25

Slide 20 - Launch Plan

The Launch Plan outlines a phased transition starting with shadowing in January 2026 and full takeover by March 2026, alongside evolving logistics from a bonded warehouse to local 3PL by December 2026. It also details rebuilding market presence to target €280k in Year 1 by prioritizing spas and iBeauty integration, enhancing training and events for re-engagement and wellness-tech positioning, and mitigating risks through collaborative communications and personalized support.

Launch Plan

  • Execute phased transition: shadow Jan 2026, full takeover March 2026
  • Implement logistics evolution: bonded warehouse to local 3PL by Dec 2026
  • Rebuild market targeting €280k Y1, prioritizing spas and iBeauty integration
  • Enhance training and events for re-engagement and wellness-tech positioning
  • Mitigate risks via collaborative communications and personalized support

Source: Rebuild segments post-training collapse; Position iBeauty for wellness-tech potential in spas. Context: UK → Ireland Takeover Strategy (2026–2028)

Slide 20
Slide 21 of 25

Slide 21 - 9. Commercial Systems & Structure

This section header slide, titled "9. Commercial Systems & Structure," introduces key commercial frameworks for business operations. It highlights CRM integration, European pricing strategies, and harmonized promotions as essential drivers for growth.

9. Commercial Systems & Structure

09

Commercial Systems & Structure

CRM Integration, European Pricing, and Harmonized Promotions for Growth

Source: UK → Ireland Takeover Strategy (2026–2028)

--- Speaker Notes: Phased Jan 2026, Full Replacement by March 2026. Collaborative positioning, professional-first, ecosystem-led. Focus on CRM integration to Dynamics with KPIs; European pricing, harmonized promotions, buying windows, kits, bundles, finance.

Slide 21
Slide 22 of 25

Slide 22 - Key KPIs

The "Key KPIs" slide outlines essential metrics for tracking business performance in a retail or service environment. It includes treatment conversion rates for service uptake, retail percentage for product sales, average basket value for revenue growth, shelf velocity for inventory efficiency, device utilization for iBeauty adoption, and training attendance for skill development.

Key KPIs

  • Track treatment conversion rates for service uptake
  • Monitor retail percentage to boost product sales
  • Measure average basket value for revenue growth
  • Assess shelf velocity for inventory efficiency
  • Evaluate device utilization for iBeauty adoption
  • Gauge training attendance for skill development

Source: UK → Ireland Takeover Strategy (2026–2028)

--- Speaker Notes: Core metrics for monitoring commercial success: treatment conversion, retail %, average basket, shelf velocity, device utilization, training attendance. Integrated into Dynamics CRM for the Ireland takeover.

Slide 22
Slide 23 of 25

Slide 23 - 10. Communication & Change Management

This section header slide introduces topic 10, titled "Communication & Change Management." It features a subtitle emphasizing collaborative strategies to ensure a smooth transition and support between the UK and Ireland.

10. Communication & Change Management

10

Communication & Change Management

Collaborative Strategies for Smooth UK-Ireland Transition and Support

--- Speaker Notes: Collaborative tone: Letters, timeline, FAQs, changes/stays, service enhancements, calendar, contacts, e-com updates, video, invites. Context: UK → Ireland Takeover Strategy (2026–2028) Phased Jan 2026, Full Replacement by March 2026 Collaborative positioning, professional-first, ecosystem-led

Slide 23
Slide 24 of 25

Slide 24 - 11. Risk & Mitigation

This section header slide, titled "11. Risk & Mitigation," introduces the eleventh part of the presentation focused on addressing key risks. It highlights mitigation strategies for stock disruptions, resistance, legacy loss, and challenges in iBeauty uptake.

11. Risk & Mitigation

11

11. Risk & Mitigation

Mitigating Stock Disruptions, Resistance, Legacy Loss, and iBeauty Uptake Challenges

Source: UK → Ireland Takeover Strategy (2026–2028)

--- Speaker Notes: Highlight the four main risks and their targeted mitigations to demonstrate proactive planning for a seamless transition.

Slide 24
Slide 25 of 25

Slide 25 - Thank You

The slide, titled "Thank You," features a main text saying "Thank You for Your Attention" to express gratitude to the audience. It includes a subtitle inviting questions and emphasizing the goal of ensuring a smooth takeover and growth in Ireland, with a wave emoji for visual flair.

Thank You

Thank You for Your Attention

Questions? Let's ensure smooth takeover and growth in Ireland. 🌊

Source: UK → Ireland Takeover Strategy (2026–2028)

--- Speaker Notes: Blue-green ocean visuals with seaweed motifs. Minimalist, elegant, professional design.

Slide 25
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