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Création d'une présentation PowerPoint moderne et colorée, aux tons du logo de 1Year1Book, pour une soutenance orale de 20 minutes. Présenté par Sofia Aydogan dans le cadre du titre Négociateur Technico-Commercial. Structure en 3 parties : Veille commerciale, Plan d’actions commerciales, et Optimisation de la gestion de la relation client. Inclure introduction (présentation du parcours et motivation), développement structuré des trois compétences avec mots-clés, graphiques et visuels, et conclusion avec projection professionnelle (poursuite en Bachelor Responsable Commercial & Marketing chez 1Year1Book). Style moderne, dynamique, startup, avec design cohérent et professionnel.
Sofia Aydogan's 20-min oral defense for Négociateur Technico-Commercial certification. Covers professional background, motivation, and three core skills: commercial intelligence with SWOT analysis, ac
This title slide is for an oral defense presentation titled "Soutenance Orale Négociateur Technico-Commercial 1Year1Book." It is presented by Sofia Aydogan.
Présentée par Sofia Aydogan
The presentation agenda outlines a structured plan starting with an introduction to the presenter's background and motivation for the Technical-Commercial Negotiator role. It then covers market monitoring for business opportunities, concrete sales action strategies, client relationship optimization for loyalty and satisfaction, and concludes with key takeaways and future vision in Commercial & Marketing Management.
Présentation personnelle et raisons d'intérêt pour le rôle de Négociateur Technico-Commercial.
Analyse du marché et suivi des tendances pour identifier opportunités business.
Stratégies concrètes pour développer les ventes et atteindre les objectifs fixés.
Amélioration des interactions clients pour fidéliser et maximiser la satisfaction.
Synthèse des points clés et vision future en Bachelor Responsable Commercial & Marketing. Source: Soutenance orale - Sofia Aydogan
My professional journey began with initial training in commerce and management, followed by enriching experiences in sales and negotiation. It includes formative internships in innovative tech companies, with key skills in market analysis and effective prospecting.
The slide titled "Ma Motivation" highlights a passion for commercial tech and its innovative challenges, along with a strong interest in innovation and dynamic startups. It also expresses a firm commitment to actively contribute to 1Year1Book and a goal to excel in high-performing B2B negotiations.
This slide serves as the section header for Part 1: Veille Commerciale, marked as section 01. It features a subtitle emphasizing market and competitor analysis to anticipate business opportunities.
01
Analyse du marché et des concurrents pour anticiper les opportunités.
The slide titled "Mots-Clés de la Veille" outlines key strategies for effective monitoring in business intelligence, including tracking sectoral trends to anticipate changes and conducting SWOT analyses to assess strengths and weaknesses. It also recommends using tools like Google Alerts and SEMrush for surveillance while emphasizing targeted monitoring to identify client opportunities.
The slide illustrates the evolution of the tech market in 2023, highlighting a 15% growth in commercial tech. It also shows the sector's market size at 50 billion euros and a 70% adoption rate for clients' digital tools.
en 2023
Secteur Tech 2023
Outils Digitaux Clients Source: rapports sectoriels
This section header slide introduces Partie 2 of the presentation, titled "Plan d’Actions Commerciales" and numbered as 02. It features a subtitle emphasizing concrete strategies to boost sales and prospecting efforts.
02
Stratégies concrètes pour booster les ventes et la prospection
Source: Sofia Aydogan - Négociateur Technico-Commercial
The timeline slide outlines a four-month action plan for business development, starting with lead prospecting in Month 1 to identify and contact potential prospects for generating commercial opportunities. It progresses to key negotiations in Month 2 for preliminary agreements, client follow-up and closing in Month 3 to secure sales, and ROI evaluation in Month 4 to analyze results and measure investment returns.
Mois 1: Prospection des Leads Identification et contact initial des prospects potentiels pour générer des opportunités commerciales. Mois 2: Négociations Clés Entretiens avancés et discussions pour conclure des accords préliminaires avec les leads qualifiés. Mois 3: Suivi et Closing Accompagnement personnalisé des clients pour finaliser les contrats et sécuriser les ventes. Mois 4: Évaluation du ROI Analyse des résultats obtenus et mesure du retour sur investissement des actions menées.
Source: Sofia Aydogan - Négociateur Technico-Commercial
The slide compares inbound marketing strategies, which attract qualified prospects through engaging content, foster long-term loyalty, and reduce costs, with key KPIs including organic traffic, lead conversion rates, and a high ROI (e.g., 5x better than outbound). In contrast, outbound approaches like cold calling enable direct, rapid contact and immediate results under controlled timing, tracked by KPIs such as call volume, appointment booking rates (10-20%), and high lead costs (around €50).
| Inbound (Contenu Marketing) | Outbound (Cold Calling) |
|---|---|
| Avantages : Attire des prospects qualifiés via du contenu attractif, fidélise à long terme, coûts réduits. KPIs : Trafic organique, Taux de conversion leads, ROI sur contenu (ex. 5x supérieur à outbound). | Avantages : Contact direct et rapide, contrôle du timing, résultats immédiats. KPIs : Nombre d'appels, Taux de prise de RDV (10-20%), Coût par lead (élevé, ~50€). |
The slide, titled "Visuel : Campagne Commerciale," features a dynamic image of a team actively executing sales strategies. It includes an overlay of upward growth charts and vibrant brand colors to emphasize success and energy.
Source: Image from Wikipedia article "Microsoft Dynamics 365"
This slide introduces Partie 3, titled "Optimisation de la Gestion Client," focusing on enhancing customer management practices. It emphasizes improvements in CRM systems and customer loyalty strategies to foster long-term relationships.
Partie 3
Amélioration du CRM et de la fidélisation pour une relation durable.
The slide "Mots-Clés de l'Optimisation" outlines key strategies for business optimization, starting with implementing Salesforce CRM for seamless management. It further emphasizes client segmentation for effective targeting, continuous feedback loops for improvement, and personalized offers to enhance satisfaction.
The slide titled "Indicateurs de Performance" presents key client performance metrics, including an 85% annual client retention rate. It also highlights an NPS satisfaction score of 8 out of 10 and a 75% share of positive client indicators.
85% des clients retenus annuellement
Satisfaction client à 8 sur 10
Répartition des indicateurs clients positifs
The conclusion slide synthesizes key competencies in commercial monitoring, action planning, and client management, while expressing full commitment to commercial excellence and looking forward to a dynamic future at 1Year1Book. It also mentions pursuing a Bachelor's in Commercial & Marketing Management, followed by thanks for attention and an invitation for questions.
Synthèse des compétences : veille commerciale, plan d'actions et gestion client. Engagement total pour l'excellence commerciale.
Vers un avenir dynamique chez 1Year1Book !
Poursuite en Bachelor Responsable Commercial & Marketing.
Merci pour votre attention. Questions ?
Source: Soutenance Négociateur Technico-Commercial - Sofia Aydogan
The slide outlines professional projections, including pursuing a Bachelor in Commercial and Marketing Management. It also covers integrating with 1Year1Book to deepen expertise, aiming for leadership in innovative sales tech, and developing commercial management skills.
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