This title slide introduces the "Product Development Process and Organization" as the main topic. It serves as a summary for Chapter 2 from the book "Product Design and Development" by Ulrich & Eppinger.

Product Development Process

and Organization

Chapter 2 Summary - Product Design and Development (Ulrich & Eppinger)

Source: Chapter 2 Summary - Product Design and Development (Ulrich & Eppinger)

This agenda slide outlines the presentation objectives through nine key items, starting with an introduction and objectives, followed by definitions and importance. It then covers six phases, concept development, adapting processes, process flows, a Tyco case study, organizations, and ends with key takeaways.

Presentation Objectives

1. 1. Intro & objectives
2. 2. Definition & importance
3. 3. Six phases
4. 4. Concept development
5. 5. Adapting process
6. 6. Process flows
7. 7. Tyco case
8. 8. Organizations
9. 9. Key takeaways

Source: Chapter 2: Product Development Process and Organization

This slide introduces the product development process with an overview of its structure, phases, and adaptations. It emphasizes the goals of understanding these elements and their importance for successful innovation.

Introduction and Objectives

• Overview of product development process
• Goals: Understand structure, phases, adaptations
• Importance for successful innovation

Source: Chapter 2: Product Development Process and Organization

This slide defines a process that transforms ideas into viable products, provides a key competitive advantage, reduces development risks, and improves overall efficiency. It emphasizes the importance of this process in innovation and business success.

Definition and Importance

• Transforms ideas into viable products
• Provides key competitive advantage
• Reduces risks in development
• Improves overall efficiency

Source: Chapter 2: Product Development Process and Organization

The slide outlines the six phases of the generic product development process in a timeline format. It progresses from Phase 1 (Planning: identifying needs and resources) through Phase 2 (Concept Development), Phase 3 (System-Level Design), Phase 4 (Detail Design), Phase 5 (Testing & Refinement with prototypes), to Phase 6 (Production Ramp-up for full manufacturing).

Six Phases of Generic Product Development Process

Phase 1: Planning Identify customer needs, establish project scope, and define development team resources. Phase 2: Concept Development Generate and select product concepts through ideation and initial evaluation. Phase 3: System-Level Design Define product architecture, subsystem interactions, and high-level specifications. Phase 4: Detail Design Complete detailed engineering designs, specifications, and manufacturing plans. Phase 5: Testing & Refinement Build prototypes, test performance, and refine design based on results. Phase 6: Production Ramp-up Prepare for manufacturing, launch production, and ramp up to full volume.

Source: Chapter 2: Product Design and Development (Ulrich & Eppinger)

The slide outlines Front-End Activities, which involve identifying market opportunities, assessing customer needs, conducting competitive analysis, and creating a detailed project plan to establish a development foundation. It also covers Concept Development, where multiple concepts are generated, the best one is selected through evaluation, and prototypes are tested to mitigate risks early and ensure success.

Concept Development & Front-End

Source: Chapter 2: Product Design and Development (Ulrich & Eppinger)

The slide outlines adaptations to a generic process, comparing four types: Market-Pull (customer-driven with linear validation), Technology-Push (innovation-led with rapid prototyping), Platform Projects (reusing components for efficiency), and Process Tweaks (agile adjustments for speed). Each adaptation includes a description and key characteristics to tailor workflows to specific contexts.

Adapting the Generic Process

Source: Chapter 2: Product Development Process and Organization - Ulrich & Eppinger

This section header slide, titled "Product Flows & Tyco Case" (section 07), introduces key concepts in product development. It highlights sequential, overlapping, and iterative flows alongside Tyco Rally Point Milestones.

Product Flows & Tyco Case

07

Product Flows & Tyco Case

Sequential, Overlapping, Iterative Flows and Tyco Rally Point Milestones

Source: Chapter 2: Product Development Process and Organization

The slide outlines three organizational structures: functional for specialized, efficient stable projects; project-based for fast unique initiatives; and matrix for balancing expertise and focus. Key takeaways emphasize that flexible processes enable rapid adaptation and strong alignment drives success.

Organizations & Key Takeaways

• Functional structure: Specialized departments, efficient for stable projects
• Project structure: Dedicated teams, fast for unique initiatives
• Matrix structure: Balances functional expertise and project focus
• Key takeaway: Flexible processes enable rapid adaptation
• Key takeaway: Strong organizational alignment drives success

Source: Chapter 2: Product Development Process and Organization

Master the generic process, adapt it wisely, and organize effectively to achieve product successes. The closing emphasizes succeeding through smart adaptation, with a call-to-action to apply these principles in your next project.

Conclusion

Master generic process, adapt wisely, organize effectively for product wins! 💡

Closing: Succeed through smart adaptation. Call-to-action: Apply these principles in your next project.

Source: Chapter 2: Product Development Process and Organization