Generated from prompt:
Create an 8-slide English presentation for university students titled "The Business Model Behind Free Apps." Tone: clear, simple, and professional. Audience: university level students. Use short bullet points and clear examples. Slide outline: 1. Title slide with a catchy question about free apps 2. What does "free app" really mean? 3. Why do companies offer apps for free? 4. Main revenue models: advertising, freemium, subscriptions, in-app purchases, user data 5. Case studies: Spotify, TikTok, and mobile games 6. Psychological reasons why "free" is attractive to users 7. Benefits and ethical issues of free apps 8. Conclusion with a strong, memorable final message
Explores "free" apps' hidden costs, revenue models (ads, freemium), case studies (Spotify, TikTok), user psychology, benefits like accessibility, and ethical issues. (142 chars)
This title slide poses the question: "How Do 'Free' Apps Actually Make Billions?" The subtitle explains it covers "The Business Model Behind Free Apps."
The Business Model Behind Free Apps
Source: The Business Model Behind Free Apps
Free apps allow download and basic use without upfront costs, but "free" often conceals expenses elsewhere. Companies invest heavily to attract users, as seen in social media and games.
The "Main Revenue Models" slide features a grid of five key strategies: targeted advertising (like Facebook), freemium model, subscriptions (like Netflix), in-app purchases, and user data sales. Each model includes an icon, heading, and brief description highlighting how it generates income.
{ "features": [ { "icon": "🎯", "heading": "Targeted Advertising", "description": "Personalized ads based on user data, like on Facebook." }, { "icon": "🔓", "heading": "Freemium Model", "description": "Free basic features, pay for premium upgrades." }, { "icon": "💳", "heading": "Subscriptions", "description": "Recurring payments for ongoing access, like Netflix." }, { "icon": "🛒", "heading": "In-App Purchases", "description": "Buying virtual goods and items in games." }, { "icon": "📊", "heading": "User Data Sales", "description": "Aggregate insights sold to advertisers and partners." } ] }
The left column features case studies on free models: Spotify (freemium + ads), TikTok (ads + data), and mobile games (in-app buys). The right column explains why "free" hooks users: zero-risk appeal, loss aversion, and social proof.
| Case Studies | Why 'Free' Hooks Us |
|---|
| • Spotify: Freemium + ads
The slide outlines benefits of free apps like accessibility and innovation, alongside ethical concerns such as privacy risks and addiction. The key takeaway is that free apps drive smart business, but users must stay aware of risks, followed by Q&A.
• Benefits: Accessibility, Innovation
Q&A
Free apps drive business—stay aware of risks!
Source: The Business Model Behind Free Apps
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