The slide's title is "GoldFit Protein Eggs – Adding Value Through Marketing," highlighting a focus on enhancing product value via marketing strategies. It is presented as an ATL Skill Activity, with the subtitle reinforcing this educational or skill-building purpose.

GoldFit Protein Eggs – Adding Value Through Marketing (ATL Skill Activity)

ATL Skill Activity

Source: Fitness/nutrition background with eggs and gym icons, yellow/orange accents

The slide introduces Omega-3 enriched eggs designed for superior heart health and high protein content to aid post-workout recovery. It highlights eco-friendly packaging for sustainability and targets fitness enthusiasts looking for nutritious food options.

Product Concept

• Omega-3 enriched eggs for superior heart health
• High protein content supports post-workout recovery
• Eco-friendly packaging promotes sustainability
• Targeted at fitness enthusiasts seeking nutritious options

Source: GoldFit Protein Eggs: Omega-3 enriched eggs in eco-friendly packaging, targeted at fitness enthusiasts. High protein content for post-workout nutrition. Benefits: healthier, sustainable option.

The agenda slide outlines the presentation structure for introducing GoldFit Protein Eggs, a product targeted at fitness enthusiasts. It covers key sections including learning objectives on the 4Ps framework, ATL skills, perception, and segmentation; detailed strategies for product, price, place, and promotion; application tactics and pitch; and a conclusion on transforming eggs into high-value fitness items.

Presentation Agenda

1. Product Concept

Introducing GoldFit Protein Eggs for fitness enthusiasts.

2. Learning Objectives

Understand 4Ps, ATL skills, perception, and segmentation.

3. The 4Ps Framework

Exploring Product, Price, Place, and Promotion strategies.

4. Strategies and Application

Detailed 4Ps tactics, pitch, and ATL skills.

5. Conclusion

Transforming eggs into high-value fitness products. Source: GoldFit Protein Eggs – Adding Value Through Marketing

The slide outlines success criteria for a marketing-related presentation, focusing on explaining how effective strategies add value to products. It also emphasizes applying the 4Ps framework to improve product positioning and delivering a compelling mini-pitch that demonstrates product transformation.

Success Criteria

• Explain value addition through effective marketing strategies.
• Apply the 4Ps framework to enhance product positioning.
• Deliver a compelling mini-pitch showcasing product transformation.

This section header slide introduces the 4Ps Framework as Section 05 of the presentation. It outlines the four key elements: Product focusing on features, Price on value, Place on distribution, and Promotion on communication.

The 4Ps Framework

05

The 4Ps Framework

Product (features), Price (value), Place (distribution), Promotion (communication).

The Product Strategy slide highlights upgrades to eggs, including high protein and Omega-3 enrichment to provide a value-added nutrition boost for fitness users. It also emphasizes eco-friendly packaging for sustainability and enhanced benefits aimed at health-conscious consumers.

Product Strategy

• Upgraded eggs with high protein and Omega-3 enrichment
• Eco-friendly packaging for sustainability appeal
• Value-added nutrition boost for fitness users
• Enhanced benefits targeting health-conscious consumers

The Price Strategy slide outlines key pricing stats for premium eggs, with a premium pack priced at ₹149 to signal quality through psychological pricing, and standard eggs at ₹50 to emphasize value for health-conscious buyers. It also highlights a 3x markup factor over regular eggs, justifying the added benefits.

Price Strategy

• ₹149: Premium Price per Pack

Psychological pricing signals quality

• ₹50: Standard Egg Price

Highlights value for health-conscious consumers

• 3x: Premium Markup Factor

Compared to regular eggs for added benefits

The Place Strategy slide outlines targeted distribution channels to reach diverse fitness and wellness audiences. It recommends placing products in gyms and fitness centers for active users, partnering with health food stores for wellness seekers, distributing via supermarkets for everyday access, and supplying school cafeterias to engage students.

Place Strategy

• Target gyms and fitness centers for active users.
• Partner with health food stores for wellness seekers.
• Distribute in supermarkets for everyday accessibility.
• Supply school cafeterias to reach students.

Source: GoldFit Protein Eggs Marketing Presentation

The Promotion Strategy slide outlines key tactics to boost engagement and trust, including leveraging influencers and social media reels alongside providing mini nutrition guides for fitness enthusiasts. It also emphasizes building credibility via customer testimonials and eco-certifications, while highlighting value-added benefits in targeted online campaigns.

Promotion Strategy

• Leverage influencers and social media reels for high engagement
• Provide mini nutrition guides to educate fitness enthusiasts
• Build trust through customer testimonials and eco-certifications
• Highlight value-added benefits in targeted online campaigns

The slide features a quote from Alex Rivera, Marketing Strategist and Founder of FitInnovate Solutions, promoting the transformation of ordinary eggs into GoldFit—a premium, protein-rich product that's environmentally friendly. It highlights using the 4Ps of marketing (Product, Price, Place, and Promotion) to create added value for fitness enthusiasts, elevating eggs from a basic staple to an essential health item.

Mini-Pitch

> Transform ordinary eggs into GoldFit: premium, protein-packed, and planet-friendly. By leveraging the 4Ps—Product, Price, Place, and Promotion—we've added real value for fitness lovers, turning a simple staple into a must-have for health enthusiasts.

— Alex Rivera, Marketing Strategist and Founder of FitInnovate Solutions

Source: GoldFit Protein Eggs Presentation

The slide on ATL Skills outlines key approaches in a team setting, including clear and persuasive communication for pitching ideas, and collaborative brainstorming to gather collective input. It also highlights creative thinking through exploring innovative marketing angles, alongside critical thinking to analyze strategies for effectiveness.

ATL Skills

• Communication: Pitching ideas clearly and persuasively.
• Collaboration: Team brainstorming for collective input.
• Creative Thinking: Innovative marketing angles explored.
• Critical Thinking: Analyzing strategies for effectiveness.

The conclusion slide highlights how a simple egg can be transformed into a high-value fitness product via smart marketing, with the key takeaway that marketing enhances perceived value. It closes with a message to transform ideas into value and a call to action to apply these marketing skills to projects today, ending with "Thank you!"

Conclusion

A simple egg can become a high-value fitness product through smart marketing.

Key Takeaway: Marketing adds perceived value.

Closing Message: Transform ideas into value.

Call to Action: Apply these marketing skills to your projects today!

Thank you!

Source: GoldFit Protein Eggs – Adding Value Through Marketing (ATL Skill Activity)