This title slide is headed "Food Fraud: Chicken Shops, Pigeon Rumours & Beyond." Its subtitle reads "Exploring Chicken Shop Rumours, Horse Meat Scandals & Food Trust."

Food Fraud: Chicken Shops, Pigeon Rumours & Beyond

Exploring Chicken Shop Rumours, Horse Meat Scandals & Food Trust

Source: GCSE Food Fraud Visual Presentation

This agenda slide outlines a presentation on food fraud, beginning with "The Pigeon Rumour" in UK chicken shops and the 2013 Horse Meat Scandal. It continues with global food fraud statistics, key supply chain challenges in the UK and worldwide, and strategies for building consumer trust in food.

Presentation Overview

1. The Pigeon Rumour

Exploring 'What if it’s pigeon?' in UK chicken shops.

2. Horse Meat Scandal

The 2013 scandal exposing food adulteration in Europe.

3. Food Fraud Stats

Shocking statistics on global food fraud incidents.

4. Global & UK Issues

Key challenges in food supply chains worldwide.

5. Building Food Trust

Strategies to rebuild consumer confidence in food.

This slide is the section header for section 02, titled "The 'What if it’s Pigeon?' Rumour." The subtitle highlights the urban legend of cheap chicken shops serving pigeon, fueled by viral TikToks, and questions if it's true.

02

The 'What if it’s Pigeon?' Rumour

Urban legend: Cheap chicken shops serving pigeon. Viral TikToks fuel distrust. But is it true?

The "Chicken Shop Realities" slide debunks the rumor that chicken is secretly pigeon meat. It highlights hygiene violations as the top concern, warning of contamination risks in unclean shops and urging prioritization of food safety over species fraud.

Chicken Shop Realities

!Image

• Rumour: Chicken is secretly pigeon meat.
• Reality: Hygiene violations top concerns.
• Unclean shops risk contamination outbreaks.
• Prioritise food safety over species fraud.

Source: Image from Wikipedia article "Amelia Dimoldenberg"

In 2013, an EU scandal exposed beef products, including UK Findus lasagne, containing up to 100% horse meat. It affected 14 countries, triggered multi-million-pound recalls, and revealed flaws in global food supply chains.

Horse Meat Scandal 2013

• 2013 EU scandal: 100% horse meat in beef products
• UK Findus lasagne: up to 100% horse meat
• Affected 14 countries with £multi-million recalls
• Exposed flaws in global food supply chains

Food Fraud Statistics reveal the UK loses £1bn annually (FSA estimate), with 10% of global labelling fraudulent (WHO data). The slide also notes over 5,000 UK tests in 2022 (1% non-compliant meat) and 20% of chicken mislabelled globally.

Food Fraud Statistics

• £1bn: UK Annual Loss

FSA estimate

• 10%: Global Fraudulent Labelling

WHO data

• 5,000+: UK Tests 2022

1% non-compliant meat

• 20%: Chicken Mislabelled Globally

Source: FSA, WHO

The slide "UK vs Global Food Fraud" contrasts strict UK FSA oversight, marred by 2023 spikes in olive oil adulteration and fish mislabelling. Globally, it highlights scandals like India's spice adulteration with harmful dyes and China's 2008 melamine milk crisis that poisoned thousands.

UK vs Global Food Fraud

Source: FSA Reports & Global News

The slide, titled "The Trust Crisis," is a quote from the European Food Safety Authority (EFSA). It states that food fraud undermines consumer confidence, erodes trust in the food supply chain, and sparks widespread skepticism.

The Trust Crisis

> Food fraud undermines consumer confidence, eroding the essential trust in our food supply chain and sparking widespread scepticism.

— European Food Safety Authority (EFSA)

Source: EU Food Safety Authority

The conclusion slide "Key Takeaways & Action" stresses that rumours reveal real risks, urging demands for transparency, support for local products, and label checks. It closes with a call to discuss food trust, actions to verify labels, buy local, and rebuild trust, followed by "Questions?"

Key Takeaways & Action

Rumours highlight real risks.

Demand transparency! Support local, check labels.

Closing: Let's discuss food trust. (4 words)

Action: Verify labels, buy local, rebuild trust! (7 words)

Questions?