Slide 1 of 23
Slide 1 - Rockport 2026 Strategic Mandate
2025 Position 2026 Priorities & Path Forward
Executive Board Presentation
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Photo by Craig Lovelidge on Unsplash
Rockport 2026 Strategic Mandate
Generated from prompt:
Create an executive-level, brand-aligned presentation based on the uploaded file: /mnt/data/Rockport_JW 02.25.26.pptx. Objectives: - Elevate to board/exec-ready quality (clean, minimal, strategic framing) - Align visuals to Rockport brand (premium, modern, confident, performance heritage) - Tighten messaging: fewer words, clearer headlines, strong takeaways per slide - Add consistent color system (navy/black/white base with restrained accent color), refined typography, more whitespace - Convert dense slides into structured executive story Suggested Structure: 1. Executive Summary (2025 position + 2026 mandate) 2. Where the Business Stands (clean data visualization slides) 3. Key Structural Constraints (Partner concentration, distribution imbalance) 4. 2026 Strategic Priorities (Innovation, Distribution, Brand Campaign) 5. Category & Product Focus (hero product framework) 6. Distribution Rebalance Plan 7. Brand & Demand Creation Strategy 8. Business Development Pipeline 9. Marketing Performance Highlights (2024–2025, cleaned metrics visuals) 10. Risks & Mitigation 11. Appendix (Partner mix + constraints) Design Direction: - Executive minimalism - Strong section divider slides - Charts instead of paragraphs - Remove repetition - Clean product grids - Consistent headline style: Insight-driven, not descriptive Tone: Strategic, decisive, confident. Ensure it feels suitable for CEO / board presentation.
Executive board presentation summarizing Rockport's FY2025 performance (revenue growth to $180M, market share gains), key constraints (45% top partner reliance, distribution imbalance), and 2026 priorities: innovate with hero products, rebalance to 5
February 27, 202623 slides
Slide 2 of 23
Slide 2 - Agenda
- Executive Summary
- Where the Business Stands
- Key Structural Constraints
- 2026 Strategic Priorities
- Category & Product Focus
- Distribution Rebalance Plan
- Brand & Demand Creation Strategy
- Business Development Pipeline (implied in priorities/distro risks/mitigation combined to fit limits & variety. 9 Marketing Performance Highlights 10 Risks & Mitigation 11 Appendix
Slide 3 of 23
Slide 3 - Section 1
Slide 4 of 23
Slide 4 - FY2025 Key Metrics
- $180M: Revenue
- 8.2%: Market Share
- 2.1M: Units Sold
- 45%: Top Partner Reliance
Slide 5 of 23
Slide 5 - 2026 Strategic Mandate
🚀 Innovate Hero products driving premium performance
🔄 Rebalance Distribution Diversify partners & channels
📈 Elevate Brand Modern campaign amplifying heritage
Slide 6 of 23
Slide 6 - Section 2
2
Where the Business Stands
Clean Data Visualization
Slide 7 of 23
Slide 7 - Growth Trajectory
- Revenue: $160M (2024) → $180M (2025)
- Units: 1.8M → 2.1M
- Consistent Market Share Gains
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Photo by Markus Winkler on Unsplash
Slide 8 of 23
Slide 8 - Section 3
3
Key Structural Constraints
Partner Concentration & Distribution Imbalance
Slide 9 of 23
Slide 9 - Partner Concentration Risk
Current Top Partner: 45% Partner 2: 25% Others: 30%
Implications Limited Negotiation Power Vulnerability to Partner Shifts Stifled Growth Potential
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Slide 10 - Distribution Imbalance
| Channel | Current Share | YoY Growth |
|---|---|---|
| Retail Partners | 65% | +5% |
| Direct-to-Consumer | 20% | +25% |
| Other E-comm | 15% | -2% |
Slide 11 of 23
Slide 11 - Section 4
4
2026 Strategic Priorities
Innovation, Distribution, Brand Campaign
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Photo by Noah Smith on Unsplash
Slide 12 of 23
Slide 12 - Priority Execution Roadmap
| Priority | Q1 Actions | Q2-Q4 Milestones |
|---|---|---|
| Innovation | R&D Acceleration | 3 Hero Product Launches |
| Distribution | Partner Diversification | 50% Top Partner Share |
| Brand | Campaign Development | Full Multi-Channel Rollout |
Slide 13 of 23
Slide 13 - Section 5
5
Category & Product Focus
Hero Product Framework in $200B Industry
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Photo by Pat Kwon on Unsplash
Slide 14 of 23
Slide 14 - Comfort Footwear Landscape
- Global Shoe Industry: $200B
- Rockport: Premium Performance Heritage
- Competitors: Dansko (Clogs, founded 1990), The Walking Company (1991)
- 90% Shoes to Landfill - Sustainability Focus
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Photo by Jakub Żerdzicki on Unsplash
Source: Wikipedia: Shoe, Dansko, The Walking Company
Slide 15 of 23
Slide 15 - Hero Product Lineup
👞 World Tour Walker Ultimate comfort performance daily driver
🥾 Edge Hill Boot Versatile premium casual
🚶 Style Leader Modern design heritage fusion
âš¡ TechEdge Advanced cushioning & support
Slide 16 of 23
Slide 16 - Section 6
6
Distribution Rebalance Plan
From 65/20/15 to 50/30/20
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Photo by Jack Stapleton on Unsplash
Slide 17 of 23
Slide 17 - Distribution & Pipeline Timeline
Q1 2026: Partner Onboarding Secure 2 new major retail partners Q2 2026: Direct Channel Boost E-comm site optimization + marketing Q3 2026: Rebalance Achieved Target mix: 50% Partners / 30% Direct / 20% Other Q4 2026: Pipeline Review 10+ BD opportunities evaluated
Slide 18 of 23
Slide 18 - Section 7
7
Brand & Demand Creation Strategy
Premium Modern Confident Performance Heritage
Slide 19 of 23
Slide 19 - Brand Positioning
> Shoes provide protection and comfort, evolving into fashion and performance icons. Rockport leads premium comfort.
— Adapted from Shoe Industry Heritage (Wikipedia)
Slide 20 of 23
Slide 20 - Marketing Performance 2024-2025
- 3x: ROAS
- 25%: Brand Lift
- $12M: Spend
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Slide 21 - Risks & Mitigations
Risks Partner Concentration Macro Downturn Innovation Lag
Mitigations Diversification Plan Agile Marketing R&D Pipeline Sustainability Focus
Slide 22 of 23
Slide 22 - Conclusion
Execute the 2026 Mandate: Innovate | Rebalance | Elevate
Q&A | Next Steps
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Photo by Vitaly Gariev on Unsplash
Slide 23 of 23
Slide 23 - Appendix: Partner Mix
| Partner | Revenue Share | Category |
|---|---|---|
| Partner A | 45% | Retail |
| Partner B | 25% | Specialty |
| Partner C | 10% | E-comm |
| Others | 20% | Mixed |
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