Kids Content: Calm Evening Storytelling (37 chars)

The slide table shows kids' YouTube entertainment KPIs—views (millions), engagement (%), and average watch time (minutes)—across demand moments: Morning Rush, Playtime, Afternoon Snack, and Evening Story-time. Evening Story-time dominates with 120M views, 25% engagement, and 15-minute watch time, far exceeding other periods like Playtime's 60M views and 15% engagement.

Kids Entertainment on YouTube Is Driven by Demand Moments

{ "headers": [ "KPI", "Morning Rush", "Playtime", "Afternoon Snack", "Evening Story-time" ], "rows": [ [ "Views (M)", "45", "60", "30", "120" ], [ "Engagement (%)", "12", "15", "10", "25" ], [ "Avg Watch Time (min)", "3", "5", "4", "15" ] ] }

Our content focuses primarily on narrative-led animated stories and secondarily on calm routine content, targeted for evening/pre-bedtime moments. It highlights competitors like Peppa Pig, Masha & Bear, Little Fox, and Kids Hut, filling child/parent need gaps with an India-first approach.

Our Content Focus: Calm, Narrative-Led Storytelling

• • Primary: Narrative-led animated stories
• • Secondary: Calm routine content
• • Moment: Evening/pre-bedtime
• • Competitors: Peppa Pig, Masha & Bear, Little Fox, Kids Hut
• • Why: Child/parent need gaps; India-first whitespace

Source: Elevator pitch - Kids content.docx

This slide targets children aged 3–6 in SEC A/AB nuclear households with working parents in major Indian metros like Mumbai, Delhi NCR, Bengaluru, Pune, Hyderabad, and Chennai. It focuses on calm, routine-valuing parents and screen-comfortable kids seeking shared or parallel evening story-time viewing.

Who We Are Building This For

• Child: 3–6 years
• Household: SEC A/AB, nuclear, working parents
• Geography: Metro India (Mumbai, Delhi NCR, Bengaluru, Pune, Hyderabad, Chennai)
• Psychographics: Calm, routine-valuing parents; screen-comfortable children
• Demand: Calm evening story-time, shared/parallel parent-child viewing