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Erstelle eine moderne, klare und visuell ansprechende Präsentation mit dem Titel „Marketing@focus“ für eine interne Weihnachtsfeier. Design: clean, modern, dezente Winter- oder Goldakzente, kurze Bulletpoints, Icons und Charts wo sinnvoll. Max. 1–2 Folien pro Abschnitt. **Folie 1: Titel** Titel: Marketing@focus Untertitel: Jahresrückblick & Ausblick Design: Goldakzente, dezente Schneeflocken oder winterliche Grafik **Folie 2–3: Website** - Relaunch der Website mit modernem Design - Beispiel-Layout vorgestellt **Folie 4–5: E-Mail-Marketing** - Regelmäßige Newsletter an Bestandskunden - Neukundengewinnung mit Lead-Magneten - Automatisierte Willkommenskampagne nach Anmeldung **Folie 6–7: fifes (Projekt)** - Neue Landeseite gelauncht - Launch-Strategie umgesetzt - Video „Eplan“ bereits verfügbar **Folie 8–9: Video-Marketing** - Karriere-Reel mit Azubis zur Bewerbergewinnung - Video „Was macht ein Programmierer?“ mit Marvin & Verbandsgemeinde Westerburg **Folie 10–11: Social Media** - Diagramm: Entwicklung der Followerzahlen - Fokus auf persönliche Profile statt Unternehmensprofil - Mehr Reels mit Azubis geplant **Folie 12–13: Bildungsmessen** - Übersicht: Wo wir vertreten waren - Was sich geändert hat **Folie 14–15: Webinare** - Anzahl durchgeführter Sessions - Teilnehmerzahlen **Folie 16–17: Ausblick 2026** - Fokus 2026: Prioritäten & nächste Schritte - Geplante Maßnahmen und Kommunikationsstrategie Farben: Weiß, Anthrazit, Gold-Akzente, moderne Sans-Serif-Schriftart (z. B. Lato oder Open Sans). Icons, Diagramme und visuelle Elemente dezent einsetzen.
This modern presentation recaps 2025 marketing achievements, including website relaunch, email campaigns, Fifes project, videos, social media growth, trade fairs, and webinars, with a forward-looking
The slide, titled "Marketing@focus," serves as a title slide welcoming attendees to the internal Christmas party. It features the main text "Willkommen zur internen Weihnachtsfeier!" and a subtitle "Jahresrückblick & Ausblick," highlighting a year-in-review and outlook.
Jahresrückblick & Ausblick
This section header slide, titled "Marketing@focus," introduces Section 02 on the Website Relaunch. It features a subtitle highlighting the relaunch with a modern design and an overview of the improvements.
02
Relaunch mit modernem Design und Überblick über die Verbesserungen
The Website Relaunch slide highlights the successful implementation of a new, modern design with enhanced user-friendliness for intuitive navigation. It also features responsive layouts optimized for all devices and presents example layouts of the main pages.
Source: Neues, modernes Design implementiert - Bessere Nutzerfreundlichkeit und responsive Layouts - Beispiel-Layout: Vorstellung der Hauptseiten
This section header slide, titled "Marketing@focus," introduces Section 04 on the successes of email marketing. It highlights newsletters and campaigns designed to foster customer loyalty and attract new clients.
04
Newsletter und Kampagnen für Kundenbindung und Neukundengewinnung
The slide outlines key marketing efforts under "Newsletter & Kampagnen," including the regular sending of newsletters to existing customers. It also covers promoting new customer acquisition via lead magnets and the implementation of an automated welcome campaign following sign-ups.
This section header slide introduces the "Fifes (Projekt)" topic as the sixth section. It highlights progress in the Fifes project, focusing on the successful launch and implementation of the strategy.
06
Fortschritte im Fifes-Projekt: Launch und Strategie umgesetzt.
The Fifes-Projekt-Highlights slide outlines key achievements, including the successful launch of a new regional page. It also covers the implementation of a targeted marketing launch strategy and the availability of the "Eplan" video now live online.
Source: Interne Präsentation Marketing@focus
This slide serves as a section header titled "Video-Marketing," marking it as section 08 in the presentation. It features a subtitle emphasizing the use of videos for career development and attracting job applicants.
08
Videos für Karriere und Bewerbergewinnung
The slide on Video-Kampagnen highlights the creation of a career reel featuring apprentices to attract job applicants. It also covers a video titled "What does a programmer do?" with Marvin and Westerburg, noting high engagement rates across all video campaigns.
Source: Erfolgreiche Video-Initiativen für Bewerbergewinnung und Aufklärung
This section header slide, titled "Social Media," introduces Section 10 on the development and strategy of social media efforts. It highlights a subtitle noting that follower numbers are increasing through a focus on personal profiles and planned Reels featuring apprentices.
10
Followerzahlen steigen durch Fokus auf persönliche Profile und geplante Reels mit Azubis
The slide titled "Follower-Entwicklung" highlights key social media growth metrics for 2024, showing a 25% increase in follower numbers on personal profiles and over 150 new followers gained throughout the year. It also reports a 3x boost in engagement, driven by Reels featuring apprentices.
Steigende Zahlen auf persönlichen Profilen 2024
Über das Jahr verteilt
Durch Reels mit Azubis
This section header slide, titled "Marketing@focus," introduces Section 12 on "Bildungsmessen," which covers educational trade fairs. The subtitle provides an overview of presence at these events along with key changes.
12
Präsenz auf Messen: Übersicht und Veränderungen
The Messen-Übersicht slide highlights participation in key events, including the Bildungsmesse Frankfurt, Azubi-Forum Köln, Jobmesse Westerwald, and Studientag Rheinland. It reports collecting 250 contacts and 60 qualified leads, generating 15 direct apprentice applications, with a shift toward more interactive booths featuring VR demos.
This slide serves as a section header titled "Webinare im Jahresrückblick" (Webinars in Annual Review), marking it as section 14. It features a subtitle providing an overview of conducted sessions and the number of participants reached.
14
Durchgeführte Sessions und erreichte Teilnehmerzahlen im Überblick
Over the past year, the webinars have achieved 12 sessions conducted, with participant numbers growing by 300% from 50 to 200 attendees. Additionally, they boast a 95% satisfaction rate based on high participant feedback.
Over the past year
From 50 to 200 attendees
High participant feedback
The slide titled "Ausblick 2026" serves as a section header for the 16th part of the presentation. It features a subtitle outlining priorities and next steps for the upcoming year.
16
Prioritäten und nächste Schritte für das kommende Jahr.
Fokus 2026 emphasizes driving digital expansion and personalization as top priorities, with planned measures including new campaigns and strategic partnerships to foster growth through innovative digital approaches. The strategy involves increasing video and social media content, while the next steps focus on optimizing personalized customer experiences.
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