The Targeting Strategies Workflow slide outlines four sequential phases: Customer Segmentation (Marketing Team, 1-2 weeks), Personalized Campaigns (Marketing, 4-6 weeks), Strategic Partnerships (Partnerships Team, 2-4 weeks initial/ongoing), and Measure & Iterate (Analytics & Marketing, continuous). Key activities involve surveys and data analysis, targeted emails/ads, influencer/school collaborations, and performance tracking for refinement.
Targeting Strategies Workflow
{ "headers": [ "Phase", "Key Activities", "Responsible Team", "Estimated Duration" ], "rows": [ [ "1. Customer Segmentation", "Conduct surveys and analyze social data to identify key customer groups.", "Marketing Team", "1-2 weeks" ], [ "2. Personalized Campaigns", "Launch targeted email and social media ad campaigns.", "Marketing Team", "4-6 weeks" ], [ "3. Strategic Partnerships", "Collaborate with influencers and schools for outreach.", "Partnerships Team", "2-4 weeks (initial), ongoing" ], [ "4. Measure & Iterate", "Track performance with analytics and refine strategies.", "Analytics & Marketing", "Continuous" ] ] }
Source: Student Team Recommendations for MuseMachine
Speaker Notes
Present this as a clear, cyclical process to help MuseMachine efficiently find and engage customer groups. Emphasize starting with data-driven segmentation and the importance of continuous iteration.