The title slide for "VAREX – Spletna trgovina" introduces the topic of business digitalization for the company. It features the main text "Digitalizacija poslovanja podjetja" as a subtitle, credited to Urban Krmelj and Tilen Bon.

Digitalizacija poslovanja podjetja

Urban Krmelj & Tilen Bon

Source: Šolska predstavitev

Aleksander Bon s.p. – VAREX specializes in the sale and calibration of welding equipment. The company serves businesses, craftsmen, and professional welders through channels including its location, email, and phone.

Predstavitev podjetja

• Podjetje: Aleksander Bon s.p. – VAREX
• Dejavnost: Prodaja in kalibracija varilne opreme
• Kupci: Podjetja, obrtniki, profesionalni varilci
• Prodajni kanali: Lokacija, e-pošta, telefon

Source: Šolska predstavitev: 'VAREX – Spletna trgovina: Digitalizacija poslovanja podjetja' (Urban Krmelj & Tilen Bon)

The slide outlines the current state of the business, highlighting the absence of an online store and limited access to information. It notes that orders are only processed via phone calls and emails, leading to poor online reach and reduced competitiveness.

Obstoječe stanje

• ❌ Ni spletne trgovine.
• ❌ Otežen dostop do informacij.
• ❌ Naročila le preko klicev in e-pošte.
• ⚠️ Slab spletni doseg in manjša konkurenčnost.

The slide defines the problem by highlighting that customers cannot review offers online, limiting orders to phone and email only. This results in lost sales opportunities and reduced online reach, leading to lower competitiveness.

Opredelitev problema

• Stranke ne morejo pregledati ponudbe preko spleta.
• Naročila so omejena na telefon in e-pošto.
• Podjetje izgublja potencialne prodajne priložnosti.
• Zmanjšan spletni doseg vodi v manjši konkurenčnosti.

Source: Šolska predstavitev: 'VAREX – Spletna trgovina: Digitalizacija poslovanja podjetja' (Urban Krmelj & Tilen Bon)

The slide titled "Cilji projekta" outlines the main project goals for establishing an online store to enable easy digital business operations. It emphasizes enhancing product presentation for customers, allowing 24/7 ordering, and boosting sales while expanding market reach.

Cilji projekta

• Vzpostavitev spletne trgovine za enostavno digitalno poslovanje.
• Boljša in privlačnejša predstavitev izdelkov strankam.
• Omogočanje enostavnega naročanja kadarkoli, 24 ur na dan.
• Povečanje prodaje in širjenje dosega na trgu.

Source: Šolska predstavitev: 'VAREX – Spletna trgovina: Digitalizacija poslovanja podjetja' (Urban Krmelj & Tilen Bon)

The slide titled "Rešitev" outlines a Shopify-based solution for easy digitalization of online stores, emphasizing quick theme setup without technical skills or programming for rapid implementation. It highlights achieving a professional appearance, seamless user experience, and an organized store with an optimized shopping cart.

Rešitev

• Shopify spletna trgovina za enostavno digitalizacijo
• Hitro postavljanje teme brez tehničnih veščin
• Brez programiranja za hitro izvedbo
• Profesionalen videz in uporabniška izkušnja
• Urejena trgovina z optimizirano košarico

Source: Šolska predstavitev: 'VAREX – Spletna trgovina: Digitalizacija poslovanja podjetja' (Urban Krmelj & Tilen Bon)

In January 2023, the team selected a modern, user-friendly Shopify theme to support welding equipment sales and easy customization. In February 2023, they integrated the VAREX company logo into the header for brand recognition and adjusted the store's color scheme to blue and gray tones for a professional look aligned with corporate identity.

Kako smo naredili (1)

Januar 2023: Izbira primerne teme v Shopify Izbrali smo moderno in uporabniku prijazno temo v Shopify, ki podpira prodajo varilne opreme in enostavno prilagajanje. Februar 2023: Dodajanje logotipa podjetja VAREX Naložili smo uradni logotip podjetja in ga integrirali v glavo strani za prepoznavnost blagovne znamke. Februar 2023: Nastavitev barvne sheme trgovine Prilagodili smo barvno paleto glede na corporate identiteto, z uporabo modrih in sivih tonov za profesionalen videz.

Source: Šolska predstavitev: 'VAREX – Spletna trgovina: Digitalizacija poslovanja podjetja' (Urban Krmelj & Tilen Bon)

In the third step of the process, categories were created to improve organization on the platform. MIG/TIG welding machines were added with descriptions, along with supplementary equipment, while prices and stock levels were set to facilitate easy ordering.

Kako smo naredili (2)

• 3. korak: Dodajanje izdelkov in kategorij
• Ustvarili smo kategorije za boljšo organizacijo
• Dodali MIG/TIG varilne aparate z opisi
• Vključili dodatno opremo za popolno ponudbo
• Nastavili cene in zaloge za enostavno naročanje

Source: Šolska predstavitev: 'VAREX – Spletna trgovina: Digitalizacija poslovanja podjetja' (Urban Krmelj & Tilen Bon)

In the fourth step, the team created a contact page with basic details and added information about the VAREX company. In the fifth step, they verified the content and published the website, making it publicly accessible.

Kako smo naredili (3)

• 4. korak: Ustvarjanje kontaktne strani z osnovnimi podatki
• 4. korak: Dodajanje informacij o podjetju VAREX
• 5. korak: Preverba in končna objava strani
• 5. korak: Spletna stran zdaj javno dostopna

The slide, titled "Prikaz trgovine" (Display of the Store), showcases an image of an online store interface for VAREX welding products. It highlights key sections including a welcoming home page overview, a catalog for browsing MIG/TIG equipment and accessories, detailed product pages with specs and pricing for easy ordering, and a contact area with company info and support forms.

Prikaz trgovine

!Image

• Home Page: Welcoming overview of VAREX welding products
• Catalog: Browse MIG/TIG equipment and accessories categories
• Product Page: Detailed specs, pricing, and easy ordering
• Contact: Company info, support, and inquiry form

Source: Image from Wikipedia article "Online shopping"

The conclusion slide outlines the achieved goals, including the establishment of an online store, enhanced digital presence, and the ability to place orders via the web. It emphasizes that the company is now more competitive and closer to its customers.

Zaključek

🎯 Doseženi cilji: Vzpostavljena spletna trgovina. Izboljšana digitalna prisotnost. Možnost naročanja preko spleta. 📈 Podjetje je konkurenčnejše in bližje kupcem.

Source: Šolska predstavitev: 'VAREX – Spletna trgovina: Digitalizacija poslovanja podjetja' (Urban Krmelj & Tilen Bon)

This slide serves as a closing title with the message "Hvala za pozornost!" in Slovenian, meaning "Thank you for your attention!" It includes a subtitle inviting questions with the text "Vprašanja? 🤝," accompanied by a handshake emoji to encourage interaction.

Hvala za pozornost!

Vprašanja? 🤝

Source: Šolska predstavitev: 'VAREX – Spletna trgovina: Digitalizacija poslovanja podjetja' (Urban Krmelj & Tilen Bon)