This title slide is titled "Intelligent Motion" and features a subtitle highlighting the Tesla Model 3 Highland 2024–2025 Refresh. It serves as an introductory slide focused on advanced automotive technology and updates for the Tesla Model 3.

Intelligent Motion

Tesla Model 3 Highland 2024–2025 Refresh

Source: Tesla Model 3 Highland (2024–2025 Refresh)

The "Intelligent Motion" campaign introduces the Model 3 Highland refresh, repositioning it to emphasize intelligent design, performance, and cutting-edge innovation in motion. It targets tech-forward drivers for the 2024–2025 update.

Introduction

• Campaign: 'Intelligent Motion' for Model 3 Highland refresh
• Repositioning emphasizes intelligent design and performance
• Highlights cutting-edge innovation in motion
• 2024–2025 refresh targets tech-forward drivers

Source: Overview of the campaign and project: Refresh positioning for Model 3 Highland, emphasizing intelligent design, performance, and innovation.

The "Campaign Objectives & KPIs" slide outlines key performance targets, including a 30% boost in brand awareness, 25% increase in test drives, and 15%+ engagement rate. It also sets an expected ROI of 3.5x.

Campaign Objectives & KPIs

• 30%: Brand Awareness Boost

Target uplift in visibility

• 25%: Test Drives Increase

Goal for bookings growth

• 15%+: Engagement Rate

Social interactions target

• 3.5x: Expected ROI

Return on investment metric Source: Tesla Model 3 Highland Campaign

The slide titled "Target Audience & Persona" describes a 35-year-old tech professional as the primary persona. Key traits include being an urban commuter seeking efficiency, with an innovative mindset, preference for sustainable choices, and performance-driven approach.

Target Audience & Persona

!Image

• 35yo tech professional
• Urban commuter seeking efficiency
• Innovative mindset
• Sustainable choices
• Performance-driven

Source: Wikipedia search: 'Urban commuter'

The Mood Board & Visual Strategy slide outlines a minimalist color palette of white, silver, black with neon blue accents, paired with real Tesla Model 3 photography and futuristic renders for innovation. It also features subtle motion effects, sleek Tesla-style sans serif typography to enhance a dynamic, sophisticated narrative.

Mood Board & Visual Strategy

Source: Tesla Model 3 Highland Campaign

The slide on Human-Centred Design highlights user pain points like range anxiety limiting spontaneous adventures and clunky tech integration frustrating daily commutes with fragmented interfaces and unreliable connectivity. These are solved by intuitive features such as seamless navigation with real-time predictions and a unified interface for effortless, stress-free journeys.

Human-Centred Design

Source: Tesla Model 3 Highland Campaign

Tesla should buy this campaign due to its proven ROI from data-driven strategies and seamless alignment with the brand's vision. It targets high-value tech-driven personas while innovative visuals deliver a 40% engagement uplift.

Why Tesla Should Buy This Campaign

• Proven ROI from data-driven strategies
• Aligns seamlessly with Tesla's brand vision
• Targets high-value tech-driven personas
• Innovative visuals drive 40% engagement uplift

Source: Campaign pitch for Tesla Model 3 Highland 'Intelligent Motion'

The slide titled "Conclusion" highlights "Intelligent Motion Vision" as a partner for Model 3 Highland success. It ends with a call to action: "Let's drive the future together," along with contact details: your.email@agency.com | +1-234-567-8900.

Conclusion

<h1>Intelligent Motion Vision</h1><h2>Partner for Model 3 Highland Success</h2><p>Let's drive the future together.</p>

Contact: your.email@agency.com | +1-234-567-8900

Source: Intelligent Motion Campaign Summary