Night King Detox Packaging Brief

Generated from prompt:

Create a PowerPoint presentation titled 'Night King – Anti-Hangover / Detox SKU – Packaging Design Brief' with a cyberpunk energy drink brand theme. The presentation should include the following slides: 1. **Title Slide:** 'Night King – Anti-Hangover / Detox SKU – Packaging Design Brief' with cyberpunk neon effects. 2. **Background & Context:** Summarize Night King’s brand identity (social energy, party brand) and the health perception opportunity. 3. **Opportunity:** Highlight the goal to create a detox/anti-hangover SKU that fits Night King’s edgy universe. 4. **Role in Portfolio:** Explain functional, portfolio, and design roles for the new SKU. 5. **Target Consumer & Occasion:** Describe target audience (urban Gen Z 20–35) and consumption moments (post-party, gaming, recovery). 6. **Positioning & Design Idea:** Summarize positioning ('Reset Button after the night') and key visuals (detox, hydration, energy, reassurance). 7. **Brand & Design Guardrails:** Outline must-keep equities and must-avoid visuals. 8. **Functional Communication:** Key claims ('Reset After the Night', 'Detox & Recharge*') and RTB cues (hydration, detox visuals, vitamins). 9. **Naming Context:** Examples like Night King Detox, Vitality, Reset, Clean Charge. 10. **Color & Material Direction:** Three routes—Chromed Detox, Night Reset, Clean Slate—each with visuals and mood descriptions. 11. **Mandatory Elements:** List essential layout and content requirements for all designs. 12. **Deliverables:** Describe what designers must submit (2D front, 3D mockups, color/material specs). 13. **Evaluation Criteria:** How each route will be judged (brand fit, distinctiveness, impact, cues, scalability). Theme: Cyberpunk, neon accents, dark backgrounds with glowing aqua/lime/purple tones, futuristic typography, and holographic-style layouts.

This cyberpunk-themed design brief outlines the development of a Night King anti-hangover/detox energy drink SKU, covering brand context, target audience, positioning as a 'reset button', design guard

December 2, 202513 slides

Slide 1 of 13

Slide 1 - Night King – Anti-Hangover / Detox SKU – Packaging Design Brief

Reset Button After the Night

Slide 2 of 13

Slide 2 - Background & Context

Night King: Social energy brand fueling party vibes.
Edgy identity celebrates bold nightlife experiences.
Opportunity: Detox SKU improves health perceptions.
Aligns edgy theme with anti-hangover recovery.
Enhances brand appeal for post-party wellness.

Slide 3 of 13

Slide 3 - Opportunity

Develop detox/anti-hangover SKU for Night King
Integrate seamlessly into cyberpunk, edgy universe
Offer recovery benefits without diluting bold persona
Capitalize on health perceptions in party culture

Slide 4 of 13

Slide 4 - Role in Portfolio

Functional Role

Essential hydration and recovery post-night out
Detoxification support via vitamins, electrolytes
Quick rejuvenation and sustained energy

Portfolio & Design Role

Expands Night King with health-focused variant
Targets wellness-conscious partygoers
Maintains cyberpunk aesthetics
Adds glowing aqua detox cues
Signals recovery without brand dilution

Slide 5 of 13

Slide 5 - Target Consumer & Occasion

Target Consumer: Urban Gen Z (20-35) – Night owls seeking balance after indulgence.
Occasions: Post-party recovery, gaming sessions, morning-after recharge.

Slide 6 of 13

Slide 6 - Positioning & Design Idea

Position as 'Reset Button after the night'
Emphasize detox and hydration through visuals
Highlight renewed energy and reassuring recovery
Integrate cyberpunk aesthetic for edgy appeal

Slide 7 of 13

Slide 7 - Brand & Design Guardrails

Preserve neon crown logo as core brand equity.
Retain bold, futuristic typography for edgy identity.
Avoid soft, wellness-y visuals to maintain cyberpunk edge.
Steer clear of clinical or natural imagery for vibe preservation.

Slide 8 of 13

Slide 8 - Functional Communication

Emphasize key claims: 'Reset After the Night' and 'Detox & Recharge*'
Incorporate hydration icons for refreshment and recovery cues
Use detox visuals like glowing circuits to suggest cleansing
Highlight vitamins for scientific credibility and reassurance
Ensure claims align with cyberpunk theme for edgy appeal
Icons: hydration, vitamins, glowing detox circuits

Slide 9 of 13

Slide 9 - Naming Context

Explore edgy, futuristic names evoking post-night recovery.
Night King Detox: Core brand extension for hangover relief.
Vitality: Signals renewed energy in cyberpunk style.
Reset: Captures the 'fresh start' after partying.
Clean Charge: Futuristic recharge with detox vibes.

Slide 10 of 13

Slide 10 - Color & Material Direction

Route 1: Chromed Detox Colors:

Metallic chrome base
Neon green accents

Materials:

Reflective surfaces
Futuristic shine coating
Cyberpunk metallic finish

Route 2: Night Reset Colors:

Deep purples
Cool blues
Holographic shimmers

Materials:

Shadowy palette base
Mystical reset foil
Nocturnal balance texture

Slide 11 of 13

Slide 11 - Mandatory Elements Mockup

Logo at top, name/claim centered.
Neon accents and holographic effects.
Barcode and nutrition facts included.
Dark cyberpunk background with glowing tones.
Futuristic typography for consistency.

Slide 12 of 13

Slide 12 - Deliverables

Submit 2D views: front/back elevations, flat layouts, die lines.
Provide 3D mockups: rendered packaging from multiple angles, open/closed states.
Include detailed color and material specifications.
Explore variants for each design route.

Slide 13 of 13

Slide 13 - Evaluation Criteria

🔗 Brand Fit: Alignment with edgy cyberpunk identity
⭐ Distinctiveness: Unique visuals standing out in market
⚡ Impact: Compelling neon appeal and visual energy
💬 Functional Cues: Clear detox and recovery messaging
📈 Scalability: Adaptable integration into Night King portfolio

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