YouTube India Kids: Evening Story Strategy (40 chars)

Generated from prompt:

Create a 3-slide PowerPoint presentation titled 'Kids Content Strategy — YouTube India'. Copy-paste all content exactly as provided below, no rewriting or summarizing. --- SLIDE 1 — Kids Content Demand Spaces on YouTube (India) Title: Kids Entertainment on YouTube Is Driven by Demand Moments Content: Use the full table exactly as written below. Themes as columns, KPIs as rows. | KPI / Dimension | High-Energy Sensory Stimulation | Music-Led Repetition (Rhymes & Songs) | Narrative-Led Animated Stories | Edutainment / Skill-Building | Calm, Routine-Based Comfort Content | |------------------|--------------------------------|--------------------------------------|-------------------------------|------------------------------|------------------------------------| | Day-part / Moment | Short, unplanned moments across the day (travel, waiting, transitions) | Morning playtime, mid-day or afternoon at home | Late afternoon to early evening, often shared viewing | Daytime or early evening, intentional screen-time windows | Evening wind-down and pre-bedtime routines | | Demand Movement (JTBD) | Parent needs immediate engagement to occupy a restless child during brief, unstructured moments | Parent wants the child to stay happily engaged while playing independently | Parent and child want to spend calm time together through storytelling | Parent wants screen time to feel purposeful and development-oriented | Parent wants to help the child slow down and transition into rest | | What the Content Delivers | Instant attention capture through fast visuals, sound, and movement | Familiar, repeatable audio-visual patterns that provide comfort and sustained engagement | Emotional engagement, imagination, and value absorption via characters and simple plots | Entertainment combined with explicit learning or skill reinforcement | Emotional regulation, calm pacing, and a sense of comfort and security | | Primary Success Metric | First-5-second attention capture | Replay rate + cumulative watch time | Episode completion + return visits | Parent approval + session length | Playlist duration + calm engagement | No other text or graphics. --- SLIDE 2 — Our Content Choice & Rationale Title: Our Content Focus: Calm, Narrative-Led Storytelling Content: What Are We Selecting? • Primary theme: Narrative-led animated stories • Secondary theme: Calm, routine-based comfort content • Designed for: Evening story-time and pre-bedtime viewing Who Are We Competing With (Same Theme)? • Peppa Pig • Masha and the Bear • Little Fox Stories • Kids Hut / T-Series Kids Hut (stories) Why This Content? • Existing story IPs are largely global or compilation-led • Gap for India-first, character-driven stories designed for evening routines • Opportunity to become a trusted default, not a one-off choice Keep exactly as above. --- SLIDE 3 — Target Consumer & Demand Space Title: Who We Are Building This For Content: Target Consumer • Child: 3–6 years • Household: SEC A / AB, nuclear families, working parents • Markets: Metro India (Mumbai, Delhi NCR, Bengaluru, Pune, Hyderabad, Chennai) • Language: English + Hindi (bilingual-friendly) Key Demand Space We Own • Moment: Calm, shared evening story-time • Context: Parent–child co-viewing or parallel viewing • Expectation: Engaging, trustworthy, non-overstimulating • Behaviour: A daily ritual, not fragmented usage Design: Minimal, board-readable, clean typography, white background, no imagery, MBB consulting tone.