The slide's title, "Communication Interne et Stratégie RH," focuses on internal communication and HR strategy. Its subtitle highlights innovative practices from companies like Danone, Coca-Cola, and Buffer.

Communication Interne et Stratégie RH

Pratiques Innovantes chez Danone, Coca-Cola et Buffer

The presentation agenda outlines an introduction to internal communication and innovative HR strategies. It covers case studies on Danone's internal communication practices, Coca-Cola's HR and communication approach, and Buffer's modern communication methods, followed by a conclusion synthesizing key practices and future perspectives.

Plan de la Présentation

1. Introduction

Aperçu du sujet : communication interne et stratégie RH innovante.

2. Cas Danone

Pratique innovante de communication interne chez Danone.

3. Cas Coca-Cola

Stratégie RH et communication chez Coca-Cola.

4. Cas Buffer

Approche moderne de la communication chez Buffer.

5. Conclusion

Synthèse des pratiques et perspectives futures.

This section header slide introduces the topic of internal communication in human resources, titled "Introduction à la Communication Interne en RH" as section 01. It defines internal communication as a key HR pillar that enhances employee engagement and fosters a strong company culture.

Introduction à la Communication Interne en RH

01

Introduction à la Communication Interne en RH

Définir la communication interne comme pilier RH pour booster l'engagement et la culture d'entreprise.

Innovating in HR communication enhances talent retention by reducing turnover by 25%. It also boosts team productivity with a 15% increase in overall performance and fosters internal innovation through a 30% rise in implemented new ideas.

Pourquoi Innover en Communication RH ?

• Améliore la rétention des talents : -25% de turnover observé
• Booste la productivité des équipes : +15% de performances globales
• Favorise l'innovation interne : +30% d'idées nouvelles implémentées

This section header slide introduces the "Cas Danone: Une Approche Collaborative" case study as the second section. It highlights the "Danone Way" initiative, which promotes open communication and continuous feedback through digital platforms.

Cas Danone : Une Approche Collaborative

02

Cas Danone : Une Approche Collaborative

Découvrez l'initiative 'Danone Way' pour une communication ouverte et feedback continu via plateformes digitales.

Danone employs an innovative practice where teams use internal apps to share ideas and foster digital collaboration aligned with HR objectives. This approach enhances employee engagement through effective knowledge sharing and teamwork.

Pratique Innovante chez Danone

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• Équipes utilisant apps internes pour partager idées.
• Alignement sur objectifs RH via collaboration numérique.
• Pratique innovante favorisant l'engagement employé.

Source: Danone HR Strategy

This section header slide, titled "Cas Coca-Cola : Engagement Numérique" and numbered 02, focuses on Coca-Cola's digital engagement strategies. It highlights the "MyCoke" platform, which employs personalized newsletters and gamification to enhance internal communication.

02

Cas Coca-Cola : Engagement Numérique

Stratégie de Coca-Cola via 'MyCoke' : newsletters personnalisées et gamification de la communication interne.

Coca-Cola utilizes digital tools like mobile platforms and collaborative apps to enable smooth internal communication, instant idea sharing, real-time feedback, and stronger employee connections, creating a dynamic and inclusive work experience. These innovations have resulted in a 25% increase in employee engagement, higher satisfaction, boosted productivity, and a more valued, vibrant company culture.

Avantages chez Coca-Cola

This section header slide, titled "Cas Buffer: Transparence Totale," introduces the third part of the presentation. It highlights Buffer's culture, featuring public salaries and internal blogs to promote transparent and inclusive HR communication.

Cas Buffer : Transparence Totale

3

Cas Buffer : Transparence Totale

Culture de Buffer : salaires publics et blogs internes pour une communication RH transparente et inclusive

Source: Buffer

The slide, titled "Leçons de Buffer," features a quote from Joel Gascoigne, CEO of Buffer, emphasizing that "transparency builds trust." He explains how openly sharing salaries, revenues, and strategic decisions at Buffer has transformed the company culture, boosting team engagement and fostering harmonious collaboration.

Leçons de Buffer

> 'La transparence renforce la confiance.' Chez Buffer, partager ouvertement les salaires, les revenus et les décisions stratégiques a transformé notre culture d'entreprise, favorisant un engagement accru et une collaboration harmonieuse au sein des équipes.

— Joel Gascoigne, CEO de Buffer

Source: Présentation sur la communication interne et stratégie RH