The slide introduces the Red Bull Stratos project, highlighting Felix Baumgartner's daring leap from the edge of space. It focuses on his iconic jump on October 14, 2012, with a subtitle emphasizing the historic event.

Daring Leap from Space

Felix Baumgartner's Iconic Stratos Jump on October 14, 2012

Source: Image of Felix Baumgartner jumping from the edge of space with Red Bull branding and date October 14, 2012

Red Bull Energy Drink is a premium beverage designed to boost performance and alertness, featuring the iconic slogan "Red Bull gives you wings." As a global leader in the energy drinks market, the brand embodies adventure through its worldwide sponsorship of extreme sports.

The Product or Service: Red Bull Energy Drink

• Premium energy beverage boosting performance and alertness.
• Adventurous brand sponsoring extreme sports worldwide.
• Iconic slogan: 'Red Bull gives you wings'.
• Global leader in the energy drinks market.

The slide outlines advertising methods for promoting a stratospheric jump event, including a live global livestream and massive media coverage to amplify its reach. It also emphasizes generating social buzz via viral online sharing, surprise guerrilla activations worldwide, and fostering viral excitement for brand engagement.

Advertising Method

• Live global livestream of the stratospheric jump
• Massive media coverage amplifying the event
• Social buzz through viral online sharing
• Surprise guerrilla activations worldwide
• Creating viral excitement and brand engagement

The slide explains the selection of Felix Baumgartner's 39km Red Bull Stratos freefall campaign due to its unprecedented push of human limits and perfect alignment with Red Bull's bold, energetic brand identity. This daring, iconic jump generated global buzz, created a milestone in marketing, and redefined brand storytelling by embodying excitement and innovation.

Reason for Choosing This Campaign

• Unique 39km freefall pushed human limits beyond imagination.
• Daring feat aligned perfectly with Red Bull's bold brand.
• Iconic jump created unforgettable global buzz and milestone.
• Demonstrated energy and excitement core to Red Bull identity.
• Revolutionary marketing moment that redefined brand storytelling.

The slide targets young adults aged 18-34 who crave thrill and energy in their lives. It focuses on adventurous people involved in extreme sports, active urban explorers seeking daily excitement, and general thrill-seekers attracted to high-energy experiences.

Target Group

• Young adults aged 18-34 seeking thrill and energy.
• Adventurous individuals embracing extreme sports.
• Active urban explorers valuing daily excitement.
• Thrill-seekers drawn to high-energy experiences.

The campaign slide highlights its massive reach with over 52 million live viewers via YouTube livestream and more than 8 million social mentions generated worldwide. It also showcases a significant $1.6 billion boost in brand value.

Success of the Campaign

• 52M+: Live Viewers

via YouTube livestream

• 8M+: Social Mentions

generated worldwide

• $1.6B: Brand Value Boost

significant increase

Red Bull's marketing strategy highlights its Unique Selling Proposition (USP) through the iconic slogan "Red Bull gives you wings," exemplified by Felix Baumgartner's stratospheric jump that symbolized defying gravity and extreme achievement. The campaign employs emotional storytelling via narratives of risk, inspiration, and adventure, captivating audiences during the live event to reinforce the brand's ethos of energy and vitality.

Marketing Strategy & Message

The Red Bull Stratos campaign succeeded by blending bold innovation, worldwide visibility, and deep emotional connection. The key takeaway is that taking significant risks in marketing can lead to remarkable outcomes, especially when integrating your brand into inspiring human narratives for lasting effects.

Conclusion

The Red Bull Stratos campaign triumphed through audacious innovation, massive global exposure, and profound emotional resonance. Key lesson: Bold risks yield extraordinary results in marketing; weave your brand into epic human stories for enduring impact.

Dare to Jump Higher