The slide is a title slide for the "Tesla Marketing Campaign: Electric Revolution." Its subtitle highlights an "Innovative Strategy for Sustainable Mobility Leadership."

Tesla Marketing Campaign:

Electric Revolution

Innovative Strategy for Sustainable Mobility Leadership

Source: Group Presentation for Marketing Module - Final Exam Level

This agenda slide provides an overview of a marketing campaign presentation, listing key sections from Situation Analysis to Conclusion & Client Justification. It outlines the structure including Target Market, Strategy, Media Plan, Visual Concepts, Team Roles, Social Responsibility, and Performance Metrics.

Campaign Overview & Agenda

1. Situation Analysis
2. Target Market & Segmentation
3. Marketing Objectives
4. Campaign Strategy
5. Media Plan
6. Visual Concepts
7. Team Roles & Contributions
8. Social Responsibility & Impact
9. Performance Metrics
10. Conclusion & Client Justification

Source: Tesla Marketing Campaign Presentation

This section header slide introduces the "Situation Analysis" as the first section of the Tesla Marketing Campaign presentation. It features the subtitle "Tesla's EV Leadership, Market Share & SWOT Overview," providing an overview of Tesla's position in the electric vehicle market.

Tesla Marketing Campaign

1

Situation Analysis

Tesla's EV Leadership, Market Share & SWOT Overview

Source: University Marketing Module Final Exam Presentation

The slide targets two key market segments for EVs. The primary segment consists of urban Millennials aged 25-40 who are eco-conscious and tech-savvy, seeking affordable luxury options that match their green lifestyles, while the secondary segment includes affluent professionals desiring premium, high-performance vehicles for status and environmental impact in major cities.

2. Target Market & Segmentation

Source: Tesla Marketing Campaign Analysis

The slide outlines key marketing objectives, including increasing brand awareness by 30% in target markets and boosting Cybertruck sales by 25% year-over-year. It also aims for 15% market share growth and enhancing customer loyalty through sustainability initiatives.

3. Marketing Objectives

• Increase brand awareness by 30% in target markets
• Boost Cybertruck sales 25% year-over-year
• Achieve 15% market share growth
• Enhance customer loyalty via sustainability initiatives

Source: Tesla Cybertruck Campaign

The "Campaign Strategy" workflow slide outlines four phases: Concept & Planning (2 weeks, Marketing Director) for defining 4Ps and narrative; Content Creation (4 weeks, Creative Team) for digital assets; Launch & Rollout (6 weeks, Campaign Manager) for digital promotion and staggered market entry; and Optimization (ongoing, Analytics Lead) for monitoring and iteration. It integrates the 4Ps (Product, Price, Place, Promotion) across a digital-first approach with a 'Drive the Future' storytelling arc.

4. Campaign Strategy

Source: Tesla Cybertruck Refresh Campaign

The Media Plan table outlines budget allocation across channels: Social Media (40%, millions reach), Influencers (20%, targeted), Events (15%, experiential), and Digital Ads (25%, high ROI). It emphasizes diverse strategies for maximum impact and efficiency.

5. Media Plan

Source: Multi-platform approach for maximum reach and ROI

This slide on Visual Concepts features futuristic Cybertruck hero visuals set in urban landscapes, using an electric blue, silver, and green color palette. It includes the tagline 'Accelerate Sustainability' and mood boards emphasizing dynamic, premium aesthetics.

6. Visual Concepts

!Image

• Futuristic Cybertruck hero visuals in urban landscapes
• Electric blue, silver, green color palette
• Tagline: 'Accelerate Sustainability'
• Mood boards: dynamic, premium aesthetics

Source: Wikipedia: Cybertruck