The slide presents the "UK → Ireland Takeover Strategy (2026–2028)" as its main title. It includes a subtitle outlining the strategic overview and implementation plan for the period from 2026 to 2028.

UK → Ireland Takeover Strategy (2026–2028)

Strategic Overview and Implementation Plan for 2026-2028

Source: Thalgo Oceanic Branding

The Presentation Agenda slide outlines a five-part plan for a business transition to Ireland, starting with phased operational control, timelines, and logistics for a seamless shift. It then covers market rebuild strategies with commercial targets and sector focus, staffing and training blueprints including hiring and events, product relaunch with systems integration and communication, and an overview of key risks with mitigation measures.

Presentation Agenda

1. 1. Transition and Operational Control

Phased takeover timeline, milestones, and logistics strategy for seamless shift to Ireland.

2. 2. Market Rebuild and Channel Strategy

Commercial targets, sales graphs, and focus on key sectors with account segmentation.

3. 3. Staffing, Training, and Events Blueprint

Hiring plans, org chart, education programs, and activation events for team readiness.

4. 4. Product, Systems, and Communication Plan

Relaunch strategy, CRM integration, pricing, and collaborative change management.

5. 5. Risks and Mitigation Overview

Key risks identified with visuals for proactive mitigation measures.

The slide serves as a section header titled "Transition & Operational Control Plan," marking it as Section 1 of the presentation. It features a subtitle outlining a phased takeover from January to March 2026 to ensure a smooth operational transition.

Transition & Operational Control Plan

1

Transition & Operational Control Plan

Phased takeover January to March 2026 for smooth operational transition

The Phased Takeover Timeline outlines a three-month plan starting in January 2026 to transition operations to Ireland. It begins with implementing shadow management for monitoring and alignment, followed by onboarding clients and shifting logistics in February, and concludes with terminating UK contracts to secure full control in March.

Phased Takeover Timeline

January 2026: Implement Shadow Management Establish parallel operations to monitor and align processes during initial takeover phase. February 2026: Client Onboarding and Logistics Shift Onboard key clients and relocate logistics to Ireland for improved efficiency. March 2026: Finalize Contract Termination Terminate UK contracts, securing full operational control in Ireland.

The "Key Milestones" slide outlines essential steps in a transition process, including shadow management to facilitate knowledge transfer between teams. It also covers client onboarding protocols, logistics handover, and safeguards for contract termination to ensure a smooth and secure completion.

Key Milestones

• Shadow management for knowledge transfer
• Client onboarding protocols
• Logistics handover
• Contract termination safeguards

This section header slide introduces the topic of Logistics Strategy as Section 2. It features a subtitle emphasizing immediate and long-term logistics to ensure reliability and comprehensive support.

Logistics Strategy

2

Logistics Strategy

Immediate and Long-Term Logistics: Ensuring Reliability and Comprehensive Support

Phase 1 involves initiating a bonded warehouse relocation from France to Ireland in early 2026, using coordinated 3PL partners to ensure compliant, efficient inventory transfer while minimizing supply chain disruptions and adhering to EU logistics standards. This shift offers benefits like improved stock visibility and control to reduce lead times, on-site training for Irish teams on product handling and sales, and enhanced reliability to support market expansion and operational expertise.

Phase 1: Bonded Warehouse Shift

Phase 2 focuses on establishing a local Irish 3PL setup by selecting a reliable partner to ensure seamless operations, defining a phased integration timeline, and emphasizing logistics reliability. It also prioritizes stock accuracy via advanced tracking systems and comprehensive team training for overall efficiency.

Phase 2: Local Irish 3PL Setup

• Select reliable Irish 3PL partner for seamless operations
• Define integration timeline with phased milestones
• Emphasize reliability in logistics and supply chain
• Ensure stock accuracy through advanced tracking systems
• Provide comprehensive team training for efficiency

The slide serves as a section header for the UK to Ireland takeover strategy spanning 2026–2028, focusing on Section 03 titled "Market Rebuild & Commercial Targets." It emphasizes rebuilding the market through ambitious sales goals compared to historic performance.

UK → Ireland Takeover Strategy (2026–2028)

03

Market Rebuild & Commercial Targets

Rebuilding the Market with Ambitious Sales Goals vs. Historic Performance

The Sales Targets Overview slide outlines progressive annual goals for rebuilding market presence, starting with a Year 1 target of €280k to establish a foundation. It then escalates to €500k in Year 2 for accelerated growth and €650k in Year 3, aiming to surpass the historic €600k peak.

Sales Targets Overview

• €280k: Year 1 Target

Foundation for market rebuild

• €500k: Year 2 Target

Accelerated growth phase

• €650k: Year 3 Target

Approach historic €600k peak

The slide titled "Targets vs. Historic Sales" presents a visual comparison of future sales targets against past performance, highlighting a historic peak of €600k. It outlines Year 1 target at €280k to establish a rebuild foundation, Year 2 at €500k to accelerate market growth, and Year 3 at €650k to surpass the historic high.

Targets vs. Historic Sales

!Image

• Y1 Target: €280k – Establish rebuild foundation
• Y2 Target: €500k – Accelerate market growth
• Y3 Target: €650k – Surpass historic €600k peak

Source: line chart

This section header slide introduces "Channel Strategy" as the fourth major topic. It emphasizes a focused approach on key sectors alongside A/B/C/D account segmentation for targeted engagement.

Channel Strategy

04

Channel Strategy

Focusing on Key Sectors and A/B/C/D Account Segmentation

The slide titled "Target Channels" outlines key distribution avenues for the product or service. These include the professional spa and salon sector, hotels and resorts, premium beauty salons, and digital and e-commerce channels.

Target Channels

• Professional Spa & Salon Sector
• Hotels & Resorts
• Premium Beauty Salons
• Digital & E-commerce Channels

The slide outlines account segmentation strategies, dividing clients into A/B high-value spas and hotels on the left, which receive personalized onboarding, premium support, dedicated management, exclusive training, and tailored bundles to foster loyalty and 20% year-over-year growth in high-margin sales. On the right, it covers C/D accounts for salons and e-commerce, emphasizing scalable digital engagement, efficient distribution, targeted incentives, streamlined CRM ordering, and group webinars to increase adoption and achieve 15% annual market penetration expansion.

Account Segmentation (A-D)

This section header slide outlines the UK to Ireland takeover strategy for 2026–2028, focusing on Section 5: Staffing Blueprint. It features the subtitle "Phase-Wise Team Building and Organizational Structure," emphasizing a structured approach to developing teams and hierarchies over time.

UK → Ireland Takeover Strategy (2026–2028)

5

5. Staffing Blueprint

Phase-Wise Team Building and Organizational Structure

The Phase-Wise Hiring Plan outlines a timeline for expanding the team across the UK and Ireland, starting with hiring a Business Development Manager for Scotland in Q1 2026 to initiate regional coverage. This is followed by onboarding a dedicated Trainer in Ireland in Q2 2026 for team education and product rollout, and then adding Sales Executives in Q3 2026 to ensure seamless market coverage.

Phase-Wise Hiring Plan

Q1 2026: Hire Scotland BDM Recruit Business Development Manager for Scotland to initiate regional coverage. Q2 2026: Onboard Ireland Trainer Appoint dedicated Trainer in Ireland to support team education and product rollout. Q3 2026: Sales Executive Hires Expand team with Sales Executives ensuring seamless market coverage across UK and Ireland.

The organizational chart outlines key roles such as Ireland Operations Manager, UK Business Development Manager, and Trainer, with clear reporting lines to the Regional Director and headquarters. It incorporates phase-wise hiring for a seamless transition, using premium icons to enhance visual hierarchy.

Organizational Chart

!Image

• Key roles: Ireland Ops Manager, UK BDM, Trainer
• Reporting lines to Regional Director and HQ
• Phase-wise hiring for seamless transition
• Premium icons enhancing visual hierarchy

Source: Image from Wikipedia article "Organizational structure"

This slide serves as a section header titled "Training & Education Strategy," marking it as Section 6 in the presentation. It features a subtitle emphasizing comprehensive training initiatives designed to support a seamless transition.

6

Training & Education Strategy

Comprehensive Training Initiatives to Support Seamless Transition

The Training Initiatives slide outlines a variety of programs designed to enhance skills across the organization, including quarterly national training days and regional micro-trainings for targeted abilities. It also features digital workshops for flexible learning, the iBeauty certification program, and dedicated sessions for spa managers.

Training Initiatives

• Quarterly national training days
• Regional micro-trainings for targeted skills
• Digital workshops for flexible learning
• iBeauty certification program
• Spa manager dedicated sessions

This section header slide, titled "Events & Activation" and numbered 07, introduces a key part of the presentation. It features a subtitle emphasizing engaging events designed to boost activation and overall market engagement.

Events & Activation

07

Events & Activation

Engaging Events to Drive Activation and Market Engagement

The National Roadshow in Q1-Q2 2026 features a multi-stop itinerary across key Irish regions, focusing on product immersion themes for relaunches and devices to kickstart market excitement. It aims to engage stakeholders through interactive demos, training sessions, and collaborative Q&A to build lasting relationships.

National Roadshow (Q1-Q2 2026)

• Multi-stop itinerary across key Irish regions
• Product immersion themes for relaunches and devices
• Engage stakeholders with interactive demos and training
• Build relationships through collaborative Q&A sessions
• Kickstart market excitement in Q1-Q2 2026

The Quarterly Events Blueprint outlines a structured plan for key events throughout the year to promote products and foster collaboration. In Q1, a National Roadshow kicks off with product immersion; Q2 features Regional Workshops showcasing Silicium and HyaluPro; Q3 includes Digital Activation Events for iBeauty Device integration; and Q4 hosts Spa Manager Summits highlighting Eco-Refill Bundles and training.

Quarterly Events Blueprint

• Q1: National Roadshow - Product Immersion and Collaboration Kickoff
• Q2: Regional Workshops - Focus on Silicium and HyaluPro Showcases
• Q3: Digital Activation Events - iBeauty Device Integration Sessions
• Q4: Spa Manager Summits - Eco-Refill Bundles and Training Highlights

This section header slide, titled "Product & Device Strategy" and numbered 08, introduces the focus on relaunching core products. It highlights the introduction of an innovative iBeauty device as a key element of the strategy.

Product & Device Strategy

08

Product & Device Strategy

Relaunching Core Products and Introducing Innovative iBeauty Device

Source: Thalgo UK → Ireland Takeover Strategy

The slide titled "Key Product Relaunches" highlights three significant product updates in the wellness and skincare sector. It features the Silicium relaunch for enhancing skin firmness in spa treatments, the introduction of HyaluPro for deep hydration and anti-aging benefits, and the revival of Source Marine using marine extracts for overall wellness.

Key Product Relaunches

!Image

• Silicium relaunch: Boosts skin firmness in spa treatments.
• HyaluPro introduction: Delivers deep hydration for anti-aging.
• Source Marine revival: Harnesses marine extracts for wellness.

Source: Image from Wikipedia article "Thalassotherapy"

The iBeauty Device Integration slide highlights seamless compatibility with Thalgo marine products, enhancing treatment efficacy and client results in professional settings. It also features real-time demos for spa use and boosts premium beauty salon experiences overall.

iBeauty Device Integration

!Image

• Seamless integration with Thalgo marine products
• Enhances treatment efficacy and client results
• Real-time demo for professional spa use
• Boosts premium beauty salon experiences

Source: Image from Wikipedia article "Aesthetic medicine"

This slide serves as a section header titled "Commercial Systems & Structure," marking it as the ninth section in the presentation. It features a subtitle emphasizing "Robust Systems to Drive Commercial Success in Ireland," highlighting the focus on effective frameworks for business achievement in the Irish market.

9. Commercial Systems & Structure

09

Commercial Systems & Structure

Robust Systems to Drive Commercial Success in Ireland

The slide outlines the integration of CRM and KPIs, starting with implementing Dynamics CRM for unified customer management and defining key performance indicators to track progress. It also covers harmonizing pricing strategies across UK and Ireland markets, introducing eco-refill bundles for sustainable sales, and launching device finance packages to boost adoption.

CRM & KPIs Integration

• Implement Dynamics CRM for unified customer management
• Define key performance indicators to track progress
• Harmonize pricing strategy across UK and Ireland markets
• Introduce eco-refill bundles for sustainable sales
• Launch device finance packages to boost adoption

Source: Commercial Systems & Structure

The "Innovative Packages" slide highlights Eco-Refill Bundles, which offer sustainable refill options for Thalgo products to cut packaging waste by 40%, including refill stations and dispensers that foster client loyalty and eco-friendly practices in spas and salons. It also features Device Finance Options, providing 0% interest plans over 12-24 months with trade-in incentives to make iBeauty devices more accessible, reduce barriers for emerging spas, and drive revenue through integrated strategies.

Innovative Packages

This section header slide outlines the "Communication & Change Management" phase (Section 10) of the UK to Ireland takeover strategy for 2026–2028. It emphasizes fostering a collaborative transition via strategic communications and leadership engagement.

UK → Ireland Takeover Strategy (2026–2028)

10

Communication & Change Management

Fostering Collaborative Transition Through Strategic Communications and Leadership Engagement

Source: Thalgo Brand-Aligned Presentation

The slide titled "Communication Elements" outlines key strategies for effective stakeholder engagement, including establishing collaborative tone guidelines and developing a comprehensive communications pack for seamless updates. It also covers outlining a clear transition timeline to build confidence and including a placeholder for a leadership intro video to provide inspiration.

Communication Elements

• Establish collaborative tone guidelines for stakeholder engagement
• Develop comprehensive communications pack for seamless updates
• Outline clear transition timeline to build confidence
• Include leadership intro video placeholder for inspiration

This section header slide outlines the "Risk & Mitigation" part of the UK to Ireland takeover strategy for 2026–2028, marking it as section 11. It features a subtitle emphasizing the address of key risks through proactive mitigation measures.

UK → Ireland Takeover Strategy (2026–2028)

11

Risk & Mitigation

Addressing key risks with proactive mitigation measures

The slide outlines key risks in a business transition, including stock disruptions from logistics changes, internal resistance, potential customer loss during handover, and slow adoption of the new iBeauty device. To mitigate these, it proposes strategies like a phased timeline with shadow management, collaborative communications and leadership videos, targeted training and events for customer retention, and finance packages with product immersion workshops.

Key Risks and Mitigations

| - Stock disruption from logistics transition

• Internal resistance to change
• Potential customer loss during handover
• Slow uptake of new iBeauty device | - Phased timeline with shadow management (visual: timeline graphic)
• Collaborative communications pack and leadership videos (visual: engagement icons)
• Targeted training and events for retention (visual: customer journey map)
• Finance packages and product immersion workshops (visual: device demo icons) |

Thalgo's Ireland takeover strategy emphasizes sustainable growth through operational excellence and innovative market activation, targeting over €650k in revenue by 2028 and establishing the company as the premium spa leader in the region. The slide closes with an encouraging message to "Embrace the Wave of Success" and a call to action for leadership alignment to drive shared triumph, under the subtitle "Strategic Horizons: Growth, Innovation, Unity."

Conclusion & Next Steps

Thalgo's Ireland takeover strategy charts a course for sustainable growth, blending operational excellence with innovative market activation to exceed €650k by 2028. This forward-looking vision positions us as the premium spa leader in the region.

Closing Message: Embrace the Wave of Success

Call to Action: Align leadership today to propel our shared triumph forward.

Strategic Horizons: Growth, Innovation, Unity