PESTLE Analysis of Apple Inc.: Global Impacts

Generated from prompt:

Make a PESTLE presentation about Apple

Comprehensive PESTLE analysis of Apple Inc., covering political trade wars and tariffs, economic supply chain disruptions, social consumer adoption trends, technological product innovations, legal trade regulations, and environmental sustainability,結

February 21, 202616 slides

Slide 1 of 16

Slide 1 - PESTLE Analysis of Apple Inc.

Political, Economic, Social, Technological, Legal, and Environmental Factors

Impact on Apple's Business from Recent Developments

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Photo by Viktor Mindt on Unsplash

Slide 2 of 16

Slide 2 - Presentation Agenda

Political Factors: Trade Wars and Tariffs
Economic Factors: Supply Chain and Costs
Social Factors: Consumer Adoption
Technological Factors: Product Innovations
Legal Factors: Trade Agreements and Regulations
Environmental Factors: Product Lifecycle
Conclusion

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Photo by Slidebean on Unsplash

Slide 3 of 16

Slide 3 - Political Factors

Political Factors

Geopolitical Tensions and Trade Policies Impacting Apple

Slide 4 of 16

Slide 4 - Key Political Influences on Apple

US-China Trade War since 2018: US tariffs up to 145% on Chinese goods in 2025
China retaliatory tariffs at 125% on US goods
US tariffs on Canada (25%) and Mexico (25%) in 2025 trade war
Impacts Apple's manufacturing in China and component imports

Source: https://en.wikipedia.org/wiki/China–United_States_trade_war

Slide 4 - Key Political Influences on Apple

Slide 5 of 16

Slide 5 - Tariff Escalations

145%: US on China
125%: China on US
25%: US on Canada
10%: US on Energy
85%: USMCA Canada-US
84%: USMCA Mexico-US
0.2%: Global Trade Loss

Source: https://en.wikipedia.org/wiki/China–United_States_trade_war

Slide 6 of 16

Slide 6 - Economic Factors

Economic Factors

Supply Chain Disruptions and Cost Increases for Apple

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Photo by Arturo Añez on Unsplash

Slide 7 of 16

Slide 7 - Economic Impacts

China failed to meet $200B Phase One import target amid COVID-19
Forecast 0.2% loss in global merchandise trade
Tariffs raise component costs for Apple's products
Disrupted supply chains increase prices for consumers
Pressure on Apple's profitability and growth

Source: https://en.wikipedia.org/wiki/China–United_States_trade_war

Slide 8 of 16

Slide 8 - Social Factors

Social Factors

Consumer Adoption and Lifestyle Integration

Slide 9 of 16

Slide 9 - Consumer Adoption Highlights

100 million iPod Touch units sold by May 2013
Used for media player, gaming, camera, web, email
Runs most iPhone apps, appealing to young demographics
Wi-Fi only: affordable entry to iOS ecosystem

Source: https://en.wikipedia.org/wiki/IPod_Touch

Slide 10 of 16

Slide 10 - Technological Factors

Technological Factors

Apple's Product Innovation and Advancements

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Photo by Andrey Matveev on Unsplash

Slide 11 of 16

Slide 11 - Apple Mobile Devices Evolution

2007: iPhone & iPod Touch Launch Multi-touch revolution, no physical keyboard 2013: 100M iPod Touch Sold Widespread adoption as media/gaming device 2019: 7th Gen iPod Touch Final model, storage 32/128GB 2022: iPod Discontinued Ends iPod line; iOS 15 last supported 2025: iPhone 17 Series Latest: iPhone 17, Air, Pro, Pro Max

Source: https://en.wikipedia.org/wiki/IPod_Touch; https://en.wikipedia.org/wiki/List_of_iPhone_models

Slide 11 - Apple Mobile Devices Evolution

Slide 12 of 16

Slide 12 - Legal Factors

Legal Factors

Regulations, Tariffs, and Trade Agreements

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Photo by Scott Graham on Unsplash

Slide 13 of 16

Slide 13 - Trade Barriers vs Protections

Imposed Tariffs 145% US on Chinese goods 125% China on US goods 25% US on Canada/Mexico imports

Exemptions & Relief USMCA: 85% Canada-US, 84% Mexico-US tariff-free Energy/oil: 10% rate 2026 Supreme Court ruling against some tariffs

Source: https://en.wikipedia.org/wiki/China–United_States_trade_war; https://en.wikipedia.org/wiki/2025–2026_United_States_trade_war_with_Canada_and_Mexico