Generated from prompt:
Recrée la présentation PowerPoint 'PLAN DE COMMUNICATION 2026-2028 – Direction Communication UM6SS' avec un design institutionnel haut de gamme, en appliquant la nouvelle charte chromatique suivante : 🎨 **Palette officielle mise à jour :** - Vert foncé : #005030 (couleur principale, utilisée pour les titres, bandeaux et accents visuels) - Rouge vif : #B90000 (éléments d’emphase, graphiques, icônes et indicateurs clés) - Gris anthracite : #2D2D2D (texte principal) 📑 Structure : 19 slides + 7 annexes (même structure que la précédente version) 💡 **Design & mise en page :** - Arrière-plan sobre avec accents vert foncé et doré subtil - Typographie professionnelle (Montserrat ou Lato) - Utiliser le rouge vif pour les KPI et les points d’attention - Logos UM6SS et FM6SS intégrés en en-tête - Effets de transition élégants (fade, morph, zoom léger) 🎯 Objectif : Présentation à fort impact visuel, institutionnelle, cohérente avec l’identité UM6SS, tout en gardant le ton stratégique et mesurable du plan de communication.
Redesigned institutional PPT for UM6SS's 2026-2028 communication strategy: SWOT diagnosis, SMART objectives, key campaigns, KPIs, budget, timeline, evaluation, and detailed annexes using new green/red
This is a title slide for the "PLAN DE COMMUNICATION 2026-2028." The subtitle credits it to "Direction Communication UM6SS."
Direction Communication UM6SS
Source: PLAN DE COMMUNICATION 2026-2028 – Direction Communication UM6SS
This agenda slide, titled "Sommaire," outlines the presentation structure in five key sections. It covers Context, Objectives, Strategy, Actions, and KPIs.
This section header slide is titled "Contexte et Diagnostic." Its subtitle reads "Analyse de la situation actuelle de communication UM6SS," outlining the focus on current communication analysis.
Analyse de la situation actuelle de communication UM6SS
Source: PLAN DE COMMUNICATION 2026-2028 – Direction Communication UM6SS
The Diagnostic SWOT slide outlines key strengths like UM6SS's strong identity and weaknesses such as limited digital visibility. It highlights opportunities in partnerships with FM6SS alongside threats from increased competition.
Source: Forces : Identité forte UM6SS. Faiblesses : Visibilité digitale limitée. Opportunités : Partenariats FM6SS. Menaces : Concurrence.
The slide "Paysage Médiatique" depicts the media landscape. It notes television and radio's dominance, thriving newspapers like L'Économiste, social media's role in public discourse, and universities fostering student journalism.
Source: Photo by Hongbin on Unsplash
This slide serves as a section header titled "Objectifs Stratégiques." Its subtitle outlines the "Vision 2026-2028 pour la communication UM6SS."
Vision 2026-2028 pour la communication UM6SS
Source: PLAN DE COMMUNICATION 2026-2028 – Direction Communication UM6SS
The slide "Objectifs SMART" lists three key objectives: increasing visibility by 30% (red KPI), strengthening UM6SS's institutional image, and engaging 50,000 active digital followers. These goals emphasize measurable digital and branding enhancements.
Source: PLAN DE COMMUNICATION 2026-2028 – Direction Communication UM6SS
This slide, titled "Citation Directeur" and typed as a quote, highlights a statement from the Director of Communication at UM6SS. The quote reads: "« La communication est le cœur de notre excellence universitaire. »"
> « La communication est le cœur de notre excellence universitaire. »
— Dir. Communication UM6SS
Source: Direction Communication UM6SS
This slide serves as the section header for Section 08: Stratégie de Communication. It highlights the subtitle on priority axes and strategic positioning of UM6SS communication.
08
Axes prioritaires et positionnement stratégique de la communication UM6SS.
Source: PLAN DE COMMUNICATION 2026-2028 – Direction Communication UM6SS
The slide "Axes Stratégiques" divides strategies into internal (HR, students) efforts to boost cohesion via targeted training and engagement, focusing on retention, feedback, and UM6SS culture with green accents for positive indicators. External (media, partners) strategies aim to enhance visibility through partnerships and coverage, emphasizing reputation and innovations with red accents for critical KPIs and alerts.
| Internes (RH, Étudiants) | Externes (Médias, Partenaires) |
|---|---|
| Renforcer la cohésion interne via formations RH ciblées et engagement étudiant. Objectifs : fidélisation, feedback continu, culture UM6SS. Accents vert #005030 pour indicateurs de progression positive. | Amplifier visibilité externe par partenariats stratégiques et couverture médiatique. Focus : réputation, collaborations innovantes. Accents rouge #B90000 pour KPI critiques et alertes. |
Source: PLAN DE COMMUNICATION 2026-2028 – Direction Communication UM6SS
The Communication Process workflow slide outlines four phases: Planning (1 month, Direction Communication, SMART objectives), Production (2 months, Creative Team, validated contents), Diffusion (1 month, Diffusion Team, 95% rate), and Evaluation (2 weeks, Direction Communication, measured ROI). Each phase includes a red KPI indicator (🟥).
{ "headers": [ "Phase", "Responsable", "Durée", "KPI" ], "rows": [ [ "Planification", "Direction Communication", "1 mois", "Objectifs SMART définis (🟥)" ], [ "Production", "Équipe Créative", "2 mois", "Contenus validés (🟥)" ], [ "Diffusion", "Équipe Diffusion", "1 mois", "Taux diffusion 95% (🟥)" ], [ "Évaluation", "Direction Communication", "2 semaines", "ROI mesuré (🟥)" ] ] }
Source: PLAN DE COMMUNICATION 2026-2028 – Direction Communication UM6SS
This slide is a section header titled "Plan d'Actions." Its subtitle describes "Actions tactiques par canal de communication," outlining tactical actions by communication channel.
Actions tactiques par canal de communication.
Source: PLAN DE COMMUNICATION 2026-2028 – Direction Communication UM6SS
The "Campagnes Clés" slide presents a feature grid highlighting four key campaign areas: Social Networks, Events, Press, and Digital. It describes engaging social campaigns for visibility, impactful events for networking, optimized press for media coverage, and innovative digital strategies for measurable online reach.
{ "features": [ { "icon": "📱", "heading": "Réseaux Sociaux", "description": "Campagnes engageantes sur plateformes pour booster visibilité et interaction publique." }, { "icon": "🎪", "heading": "Événements", "description": "Événements impactants renforçant présence institutionnelle et networking stratégique." }, { "icon": "📰", "heading": "Presse", "description": "Relations presse optimisées assurant couverture médiatique large et positive." }, { "icon": "💻", "heading": "Digital", "description": "Campagnes digitales innovantes maximisant reach et résultats mesurables en ligne." } ] }
The timeline for 2026-2028 outlines a campaign launch in Q1 2026 with initial communication actions, followed by accelerated activities in Q2 2027. It peaks with maximum events and impacts in 2027, concluding with a final review and closure in Q1 2028.
Q1 2026: Lancement de la Campagne Début officiel du plan avec déploiement des premières actions de communication institutionnelle. Q2 2027: Accélération des Activités Renforcement des initiatives avec préparation intensive pour le pic des événements. 2027: Pic des Événements Année culminante marquée par le maximum d'activités, d'événements et d'impacts mesurables. Q1 2028: Bilan et Clôture Évaluation finale des résultats, rapport d'achèvement et perspectives futures.
Source: PLAN DE COMMUNICATION 2026-2028 – Direction Communication UM6SS
The KPI Mesurables slide showcases three key stats: a +30% visibility increase with significant online growth. It also reports 50k new followers for rapid audience expansion and a 2.5 ROI achieved optimally.
Croissance significative en ligne (rouge)
Audience élargie rapidement
ROI optimal réalisé (vert tendances)
The slide shows a provisional budget (in thousands of DH) for marketing channels across 2026–2028, with totals per channel. Social networks dominate at 2,550 k DH, followed by print press (1,350), radio/TV (1,050), and events/other (75).
{ "headers": [ "Canaux", "2026 (k DH)", "2027 (k DH)", "2028 (k DH)", "Total (k DH)" ], "rows": [ [ "Réseaux sociaux ", "800", "850", "900", "2 550" ], [ "Presse écrite", "400", "450", "500", "1 350" ], [ "Radio / TV", "300", "350", "400", "1 050" ], [ "Événements et autres", "25", "25", "25", "75" ] ] }
Source: Direction Communication UM6SS*
The Human Resources slide features a dedicated team of 12 qualified professionals with continuous digital training for all members. It highlights established strategic partnerships with FM6SS and efforts to strengthen digital communication skills.
Source: PLAN DE COMMUNICATION 2026-2028 – Direction Communication UM6SS
This section header slide is titled "Suivi et Évaluation" (Monitoring and Evaluation). Its subtitle reads "Outils de monitoring et ajustements" (Monitoring tools and adjustments).
Outils de monitoring et ajustements.
Source: PLAN DE COMMUNICATION 2026-2028 – Direction Communication UM6SS
The Tableau de Bord stats show a 15% engagement rate (down 20% from target) and 850K total reach (below monthly goal). The 2.1% conversion rate triggers a red alert for poor performance.
Baisse de 20% vs cible
Sous objectif mensuel
Alerte rouge performance
The conclusion slide announces that the 2026-2028 strategic plan is validated and operational. It directs users to contact the UM6SS Communication Department for validation and deployment.
Plan stratégique 2026-2028 : validé et opérationnel.
Contactez Direction Communication UM6SS pour validation et déploiement.
Source: PLAN DE COMMUNICATION 2026-2028 – Direction Communication UM6SS
This section header slide is titled "Annexes." It introduces the "Annexes Techniques et Supports" section, detailing technical information and supports linked to the 2026-2028 communication plan.
Détails techniques et supports associés au plan de communication 2026-2028.
Source: PLAN DE COMMUNICATION 2026-2028 – Direction Communication UM6SS
Annex 1: Detailed Budget table breaks down projected expenses in MAD for visual supports, media campaigns, events, and training/tools across 2026–2028. Annual totals rise from 2.8M in 2026 to 3.3M in 2028, summing to 9.15M overall.
{ "headers": [ "Poste budgétaire", "2026 (MAD)", "2027 (MAD)", "2028 (MAD)", "Total (MAD)" ], "rows": [ [ "Supports visuels", "500 000", "550 000", "600 000", "1 650 000" ], [ "Campagnes médias", "1 200 000", "1 300 000", "1 400 000", "3 900 000" ], [ "Événements", "800 000", "850 000", "900 000", "2 550 000" ], [ "Formation & outils", "300 000", "350 000", "400 000", "1 050 000" ], [ "Total", "2 800 000", "3 050 000", "3 300 000", "9 150 000" ] ] }
This slide presents Annex 2: a detailed monthly planning timeline from January 2026 to December 2028. Key milestones include the initial phase launch (Jan 2026), semi-annual evaluation (Jul 2026), annual renewal (Jan 2027), final acceleration (Jul 2028), and project closure (Dec 2028).
Janvier 2026: Lancement Phase Initiale Déploiement des outils et activation des premières campagnes communicationnelles internes. Juillet 2026: Évaluation Semestrielle Analyse KPIs, ajustements stratégiques et optimisation des canaux digitaux. Janvier 2027: Renouvellement Annuel Adaptation des plans aux objectifs 2027 avec focus sur partenariats. Juillet 2028: Phase d'Accélération Finale Intensification actions pour atteindre tous les objectifs du plan triennal. Décembre 2028: Bilan et Clôture Synthèse résultats, rapport final et recommandations pour 2029.
Source: PLAN DE COMMUNICATION 2026-2028 – Direction Communication UM6SS
Annex 3: Liste Partenaires is a table listing five key partners with their institution/type, contact emails, and roles. It features UM6SS as the principal university partner, FM6SS as the institutional medical faculty partner, and media partners SNRT (official broadcaster), 2M (TV channel), and Hespress (digital press).
{ "headers": [ "Partenaire", "Institution/Type", "Contact", "Rôle" ], "rows": [ [ "UM6SS", "Université", "communication@um6ss.ma", "Partenaire principal" ], [ "FM6SS", "Faculté de Médecine", "medias@fm6ss.ma", "Partenaire institutionnel" ], [ "SNRT", "Télévision publique", "contact@snrt.ma", "Diffuseur officiel" ], [ "2M", "Chaîne TV", "presse@2m.ma", "Partenaire média" ], [ "Hespress", "Presse en ligne", "info@hespress.com", "Média digital" ] ] }
Source: UM6SS/FM6SS et médias
Annex 4: Exemples Visuels showcases four visual mockups. They feature a green-dominant campaign poster with UM6SS logo, a bright red web banner for KPI, a full-charter social media story, and an elegant anthracite print support.
Source: Plan de Communication UM6SS 2026-2028
Annex 5: Glossaire defines key communication terms in French. It covers internal communication as intra-organizational information exchanges, KPI as a measure of communication action effectiveness, stakeholders as impacted parties, graphic charter as visual identity rules, and campaign as coordinated message diffusion actions.
Source: Termes clés communication
Annex 6 presents a table of four standard contract models, including their primary uses, versions, and latest update dates. The models cover general services (v1.0, 01/2024), content production (v1.1, 03/2024), social media influencer campaigns (v1.0, 06/2024), and event organization (v0.9, 09/2024).
{ "headers": [ "Nom du Modèle", "Usage Principal", "Version", "Date Mise à Jour" ], "rows": [ [ "Contrat Prestataire Standard", "Services généraux", "1.0", "01/2024" ], [ "Contrat Agence Communication", "Production contenu", "1.1", "03/2024" ], [ "Contrat Influenceur", "Campagnes réseaux sociaux", "1.0", "06/2024" ], [ "Contrat Événementiel", "Organisation d'événements", "0.9", "09/2024" ] ] }
Source: Direction Communication UM6SS
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