This title slide features the presentation title: "Fragmentation of Meaning and 'De-territorialization' of Memory: Crisis and Adaptation in the Digital Dissemination of Intangible Cultural Heritage in Consumer Culture." It also lists the presenter’s name and unit in the subtitle.

意义碎片化与记忆“脱域”：

消费文化语境下的非遗数字化传播危机与调适

汇报人：[您的姓名] 单位：[您的单位]

Source: 论文标题：《意义碎片化与记忆“脱域”：消费文化语境下的非遗数字化传播危机与调适》

This agenda slide outlines a research report in five sections: background and significance, theoretical framework and methods, risks with data colonialism cases, algorithm control mechanisms, and countermeasures with conclusions. It provides a structured preview of the presentation's key topics.

汇报提纲

1. 1. 研究背景与意义

问题提出、研究现状与意义介绍。

2. 2. 理论框架与方法

理论基础构建与研究方法说明。

3. 3. 风险与案例分析

意义碎片化风险及数据殖民案例。

4. 4. 算法控制机制

算法与意识形态控制探讨。

5. 5. 对策与结论

调适建议、结论与创新点总结。 Source: 《意义碎片化与记忆“脱域”：消费文化语境下的非遗数字化传播危机与调适》

This section header slide introduces Section 1: Research Background and Problem Statement. Its subtitle addresses the dual crisis of intangible cultural heritage's digital dissemination under consumer culture—fragmentation of meaning and disembedding of memory.

研究背景与问题提出

1

研究背景与问题提出

消费文化下非遗数字化传播的双重危机：意义碎片化与记忆脱域

Source: 论文《意义碎片化与记忆“脱域”：消费文化语境下的非遗数字化传播危机与调适》

Current research is mainly fragmented, with insufficient decontextualized analysis and a lack of empirical studies on digital intangible cultural heritage dissemination. This study fills theoretical and empirical gaps, offers crisis adaptation paths, and highlights innovations in the literature review.

2. 研究现状与意义

• 碎片化研究为主，脱域分析不足
• 数字非遗传播实证研究匮乏
• 填补理论与实证空白
• 提供危机调适路径
• 突出文献综述创新点

Source: 意义碎片化与记忆“脱域”：消费文化语境下的非遗数字化传播危机与调适

The slide's left column outlines the theoretical framework, using Bauman's liquid modernity theory to reveal memory disembedding and fragmentation risks in consumer culture, and Latour's actor-network theory to analyze actor interactions like algorithms and crowds in intangible cultural heritage digital dissemination. The right column details research methods: case analysis of typical data colonization events to dissect communication crises, and discourse analysis to deconstruct algorithmic and ideological control mechanisms.

3. 理论框架与研究方法

| 鲍曼液态现代性理论：揭示消费文化下记忆脱域与碎片化风险。 拉图尔行动者网络理论：解析非遗数字化传播中算法、人群等行动者互动。（28字） | 案例分析：选取典型数据殖民事件，剖析传播危机。 话语分析：解构算法与意识形态控制机制。（26字） |

This slide outlines risks of fragmentation in the meaning of intangible cultural heritage (ICH) digital dissemination, including symbol commodification into superficial entertainment, instant fast-food-style consumption, and platform algorithms detaching content from context. The consequences are superficial memory and cultural decontextualization.

4. 非遗数字化传播的意义碎片化风险

• 符号商品化：非遗符号娱乐浅表化
• 即时消费：快餐式浏览加速碎片
• 平台算法割裂：推荐机制脱域语境
• 后果：记忆浅表化与文化脱域

Source: 《意义碎片化与记忆“脱域”：消费文化语境下的非遗数字化传播危机与调适》

This slide features a table analyzing data colonialism cases in Chinese cultural platforms, with columns for platform, colonial form, and impacts. It covers Douyin ICH short videos (data extraction and commercial reconstruction causing cultural alienation), Tencent's cultural data platform (platform control leading to memory disembedding and commercialization), and overall risks of ICH dissemination crisis.

5. 数据殖民案例分析

{ "headers": [ "平台", "殖民形式", "影响" ], "rows": [ [ "抖音非遗短视频", "数据抽取、商业重构", "文化异化、实证风险" ], [ "腾讯文化数据平台", "平台数据控制", "记忆脱域、商业化" ], [ "总体风险", "数据殖民过程", "非遗传播危机" ] ] }

Source: 《意义碎片化与记忆“脱域”：消费文化语境下的非遗数字化传播危机与调适》

This workflow slide outlines four stages of algorithm-driven ideology control: algorithm recommendation via black-box systems, consumption preference reinforcement through capital logic, ideology embedding by narrative manipulation, and memory disembedding via a control chain. These mechanisms guide users toward commercialized intangible cultural heritage content, forming consumption habits, implanting consumerist ideology, and fragmenting cultural memory into commodities.

6. 算法与意识形态控制机制

{ "headers": [ "阶段", "机制", "效果" ], "rows": [ [ "算法推荐", "黑箱算法", "个性化推送，引导用户接触商业化非遗内容" ], [ "消费偏好强化", "资本逻辑", "重复曝光，形成消费习惯，偏好商业叙事" ], [ "意识形态嵌入", "叙事操控", "植入消费主义意识形态，弱化文化内涵" ], [ "记忆脱域", "控制链条", "非遗记忆脱离原生语境，碎片化并商品化" ] ] }

Source: 《意义碎片化与记忆“脱域”：消费文化语境下的非遗数字化传播危机与调适》

This slide presents four countermeasures and suggestions: policy regulation (📜) to maintain cultural sovereignty, narrative reconstruction (📖) to strengthen memory continuity, ethical design (⚖️) to ensure fair dissemination, and community participation (👥) for sustainable adaptation. Each feature highlights specific actions and expected outcomes to protect cultural order and identity.

7. 对策与建议

{ "features": [ { "icon": "📜", "heading": "政策监管", "description": "制定监管政策，规范平台行为，预期维护文化主权与秩序。" }, { "icon": "📖", "heading": "叙事重构", "description": "重塑文化叙事框架，抵御意义碎片化，预期强化记忆连续性。" }, { "icon": "⚖️", "heading": "伦理设计", "description": "嵌入技术伦理机制，防范算法偏见，预期促进传播公正。" }, { "icon": "👥", "heading": "社区参与", "description": "推动社区深度介入，增强文化认同，预期实现可持续调适。" } ] }

Source: 《意义碎片化与记忆“脱域”：消费文化语境下的非遗数字化传播危机与调适》

The conclusion slide summarizes key findings by revealing crises and adjusting paths, highlights innovations via a "disembedding" perspective and empirical mechanisms, and looks forward to sustainable digital dissemination of intangible cultural heritage. It closes with thanks for listening and an invitation for questions and discussion.

8. 结论与创新

<ul><li><strong>结论：</strong>揭示危机，路径调适</li><li><strong>创新：</strong>脱域视角 + 实证机制</li><li><strong>展望：</strong>可持续非遗数字传播</li><li>总结升华</li></ul><p><em>Closing: 感谢聆听！</em></p><p><strong>Call-to-action:</strong> 欢迎提问与交流</p>

意义碎片化与记忆“脱域”