This title slide introduces a project presentation titled "Customer Acquisition through Digital Content – Instagram Pilot NVC AG," focused on using Instagram for business growth. It credits Gian-Luca Güner from the ÜK 10 training program for Commerce EFZ in Services & Administration at [School Name], dated [Current Date].

Von: Gian-Luca Güner

Lehrgang: ÜK 10, Kaufleute EFZ Dienstleistung & Administration Schule: [Schulname] Datum: [Aktuelles Datum]

Projektvorstellung

NVC AG is a company in the [industry] sector with a current situation characterized by low digital presence and a focus on traditional channels. The goals include piloting customer acquisition through Instagram to boost reach and interaction via social media.

Ausgangslage & Ziel

• NVC AG: Unternehmen im [Branche]-Bereich
• Ausgangssituation: Geringe digitale Präsenz, Fokus auf traditionelle Kanäle
• Zielsetzung: Digitale Kundengewinnung via Instagram-Pilot
• Steigerung der Reichweite und Interaktion durch Social Media

The slide outlines a strategic approach to implementing a social media initiative, beginning with competitor benchmarking and defining target audience personas. It continues with optimizing the Instagram profile, planning and producing content like posts and stories, and actively managing community interactions to foster engagement.

Vorgehen & Umsetzung

• Benchmarking: Analyse der Wettbewerber durchführen
• Personas: Zielgruppen-Profile erstellen und definieren
• Kanalaufbau: Instagram-Profil optimieren und aufbauen
• Content-Produktion: Posts und Stories planen und erstellen
• Community Management: Interaktionen pflegen und fördern

The slide presents key pilot results, including 500 new followers gained, a 20% engagement rate from positive interactions, and 80% achievement of overall goals. Management has approved the continuation of the pilot based on this success.

Ergebnisse & Entscheidung

• 500: New Followers

Gained during pilot

• 20%: Engagement Rate

Positive interactions

• 80%: Goal Achievement

Overall success met

• Approved: Pilot Continuation

Decision by management Source: Instagram Pilot NVC AG

The slide reflects on key personal learnings from the project, including the importance of a consistent content strategy, efficient time management through better planning, promoting knowledge sharing via documentation, and gaining practical insights into digital marketing. In conclusion, it highlights a successful entry into digital customer acquisition, with a subtitle focused on reflection and outlook.

Persönliche Learnings & Fazit

**Erkenntnisse:

• Wichtigkeit konsistenter Content-Strategie

Zeitmanagement:

• Effiziente Planung lernen

Dokumentation:

• Wissensaustausch fördern

Projekterfahrung:

• Praktische Einblicke in Digital Marketing

Fazit: Erfolgreicher Einstieg in digitale Kundengewinnung!**

Reflexion und Ausblick

Source: Kundengewinnung durch digitalen Content – Instagram-Pilot NVC AG