This title slide presents a "Business Strategy Report: Zepto Case Study." Its subtitle emphasizes "Qualitative & Quantitative Analysis."

Business Strategy Report: Zepto Case Study

Qualitative & Quantitative Analysis

Source: Zepto Logo

This introductory slide outlines analyzing Zepto's strategy with qualitative and quantitative data, assessing market position, customer insights, competitor landscape, and conducting a SWOT analysis. It delivers data-backed recommendations for sustainable growth and previews key performance metrics and outcomes.

Introduction

• Analyze Zepto's strategy using qualitative and quantitative data
• Assess market position, customer insights, and competitor landscape
• Conduct SWOT analysis for strategic insights
• Deliver data-backed recommendations for sustainable growth
• Preview key performance metrics and outcomes

The slide analyzes market position with a 15-20% share in Quick Commerce and a network of 300+ dark stores for strong sector presence. It also highlights explosive 300% YoY revenue growth, signaling robust business expansion.

Market Position Analysis

• 15-20%: Quick Commerce Market Share

Strong presence in sector

• 300%: YoY Revenue Growth

Explosive business expansion

• 300+: Dark Stores Network

Extensive operational footprint

Customers rate delivery speed highly at 4.5/5 and praise product variety, with an NPS score of 65 signaling solid loyalty and 75% positive sentiment. Occasional concerns include delays and pricing.

Customer Perception & Sentiment

• Delivery speed highly rated at 4.5/5
• Strong praise for product variety
• Occasional delays and pricing concerns raised
• NPS score of 65 signals solid loyalty
• 75% positive sentiment (bar chart)

Source: Insights from 10k+ reviews

The slide identifies key competitors—Blinkit (Swiggy), Instamart (Reliance), and Dunzo—in the quick commerce space. It compares Zepto favorably against them via a table on delivery speed (Zepto at 10 min leads), SKUs, funding, and cities, emphasizing Zepto's speed advantage.

Competitor Landscape

| • Blinkit (Swiggy): Pioneered quick commerce with rapid expansion.

• Instamart (Reliance): Leverages Reliance Retail's vast supply chain.
• Dunzo: Hyperlocal delivery focused on essentials and more. | | Metric | Zepto | Blinkit | Instamart | Dunzo |

Zepto leads in speed. |

The SWOT analysis slide highlights strengths like 10-minute delivery and $3.6B funding, offset by weaknesses in high operational burn rates impacting profitability. It also notes opportunities in Tier-2 city expansion amid threats from regulations and competitors like Blinkit and Instamart.

SWOT Analysis

| Strengths: Lightning-fast 10-min delivery; robust $3.6B funding for scaling.

Weaknesses: High operational burn rate straining profitability. | Opportunities: Expansion into Tier-2 cities to capture untapped markets.

Threats: Stringent regulations; fierce competition from Blinkit, Instamart. |

The slide outlines operational challenges like a 25% YoY rise in supply chain disruptions, 35% rider turnover, and frequent 15% inventory stockouts. It also highlights gaps in <10% rural market penetration and only 20% premium SKU assortment diversity.

Operational Challenges & Gaps

• Supply chain volatility: 25% YoY increase in disruptions
• Rider retention issues: 35% annual turnover rate
• Inventory management gaps: Frequent 15% stockouts
• Low rural penetration: <10% market coverage
• Limited premium SKUs: Only 20% assortment diversity

The "Strategic Recommendations" slide outlines four key initiatives to boost operations and revenue. They include doubling dark stores for 25% ROI and doubled delivery capacity, AI pricing for 15% uplift, a loyalty program for 20% retention, and supply chain partnerships for 18% ROI.

Strategic Recommendations

• Expand dark stores 2x to double delivery capacity (Projected ROI: 25%).
• Implement AI pricing optimization for dynamic revenue growth (15% uplift).
• Launch loyalty program to boost retention by 20%.
• Forge partnerships for supply chain diversification (ROI: 18%).

The slide's left column outlines key use cases: hyperlocal delivery via micro-fulfillment centers for 10-minute grocery service and real-time data analytics for forecasting, inventory, and personalization. The right column details proven benefits: 20% cost savings from streamlined operations, 30% customer retention boost, and a scalable model for rapid expansion.

Business Use Cases & Benefits

Zepto boasts a strong market position with positive customer sentiment and a competitive edge, alongside actionable, data-backed recommendations to tackle challenges and seize opportunities. The slide urges immediate strategy implementation for 2x growth, closing with thanks and the tagline "Zepto: Groceries Delivered in 10 Minutes" under "Drive explosive growth – Act now!"

Conclusion & Key Takeaways

• Zepto holds a strong market position with positive customer sentiment and competitive edge

• Actionable, data-backed recommendations to address challenges and capture opportunities
• Implement strategies today for 2x growth

Thank you!

Zepto: Groceries Delivered in 10 Minutes

Drive explosive growth – Act now!

Source: Business Strategy Report Using Qualitative & Quantitative Analysis – Zepto Case Study