This title slide is titled "IQVIA 360Halo Analysis – Summary of Impact." Its subtitle provides a high-level overview of the DTC and HCP halo effects.

IQVIA 360Halo Analysis – Summary of Impact

High-level DTC & HCP Halo Effect Overview

Source: IQVIA

This agenda slide outlines IQVIA’s 360Halo Analysis, which measures DTC and HCP campaign effects on patient conversion using 1:1 test vs. control. It covers purpose, key takeaway on halo effects, impact metrics (DTC +0.34%, HCP +0.44%, combined +0.05%), synergy insights, design confidence (>95%), and conclusions with recommendations.

Presentation Agenda

1. Purpose

IQVIA’s 360Halo Analysis measures combined and individual effects of DTC and HCP campaigns on patient conversion using 1:1 test vs. control.

2. Key Takeaway

Patients more likely to convert when exposed to both DTC and HCP promotion, demonstrating measurable halo effect.

3. Impact Metrics

DTC Only: +0.34% lift (+59%); HCP Only: +0.44% lift (+55%); DTC + HCP: +0.05% lift (+24%).

4. Halo Effect Insight

Significant synergy from combined DTC and HCP exposure beyond individual tactic impacts.

5. Design & Confidence

Patient-level design with statistical significance across all tactics at >95% confidence.

6. Conclusion

Summary of overall impact and strategic recommendations for integrated campaigns. Source: IQVIA 360Halo Analysis

The IQVIA 360Halo Analysis measures combined and individual DTC & HCP effects on patient conversion using patient-level 1:1 tests vs. controls, revealing a halo effect where DTC + HCP boosts conversion likelihood. Results show DTC only at +0.34% lift (+59%), HCP only at +0.44% lift (+55%), and combined at +0.05% lift (+24%).

IQVIA 360Halo Analysis – Summary of Impact

• Measures combined/individual DTC & HCP effects on patient conversion.
• Patient-level 1:1 test vs. control for true incremental impact.
• Halo effect: DTC + HCP boosts conversion likelihood.
• DTC Only: +0.34% lift (+59%).
• HCP Only: +0.44% lift (+55%).
• DTC + HCP: +0.05% lift (+24%).

Source: IQVIA

The IQVIA 360Halo Analysis demonstrates 95+% statistical confidence across all tactics. It shows +59% lift from DTC only, +55% from HCP only, and +24% synergy boost from DTC + HCP.

IQVIA 360Halo Analysis – Summary of Impact

• 95+%: Statistical Confidence

Across all tactics

• +59%: DTC Only Lift

Incremental impact

• +55%: HCP Only Lift

Incremental impact

• +24%: DTC + HCP Halo

Synergy boost Source: IQVIA 360Halo Analysis

The slide displays impact metrics for three tactics in a table format. DTC Only shows +0.34% (+59%) lift, HCP Only +0.44% (+55%), and DTC + HCP +0.05% (+24%).

Impact Metrics

{ "headers": [ "Tactic", "Lift" ], "rows": [ [ "DTC Only", "+0.34% (+59%)" ], [ "HCP Only", "+0.44% (+55%)" ], [ "DTC + HCP", "+0.05% (+24%)" ] ] }

Source: IQVIA 360Halo Analysis

IQVIA’s 360Halo Analysis measures the combined and individual DTC/HCP effects on patient conversion using patient-level 1:1 test/control matching, confirming a synergistic halo effect. DTC only lifts conversion +0.34% (+59%), HCP only +0.44% (+55%), and both +0.05% (+24%), all statistically significant (>95% confidence).

IQVIA 360Halo Analysis – Summary of Impact

**Purpose (left) IQVIA’s 360Halo Analysis measures combined & individual DTC/HCP effects on patient conversion. Patient-level 1:1 test/control quantifies true incremental impact.

Key Takeaway (center)

• Both DTC + HCP drives higher conversion — halo effect synergy.
• Stat sig. lift across tactics (>95% confidence).

Impact (right)

• DTC Only: +0.34% lift (+59%)
• HCP Only: +0.44% lift (+55%)
• DTC + HCP: +0.05% lift (+24%)**

Proven Halo Effect: Maximize Synergy

Source: IQVIA 360Halo Analysis