This title slide presents a rebranding exercise for HelloSIM by Merchantrade, transitioning to Merchantrade Mobile 2026. The subtitle emphasizes "Modernizing Connectivity for Trusted Growth."

Rebranding Exercise

HelloSIM by Merchantrade / Merchantrade Mobile 2026

Modernizing Connectivity for Trusted Growth

Source: Merchantrade Executive Presentation

The Rebranding Purpose slide outlines key objectives to address HelloSIM's brand weaknesses and leverage Merchantrade's trusted reputation. It aims to boost awareness in 2026, build stronger customer trust, and significantly increase market share.

Rebranding Purpose

• Address HelloSIM brand weaknesses
• Leverage Merchantrade's trusted reputation
• Boost awareness in 2026
• Build stronger customer trust
• Increase market share significantly

Source: HelloSIM Rebranding Exercise

The slide "Current Brand Challenge" highlights low brand awareness, with only 25% recognition among migrants. It also notes underutilized trust in Merchantrade, as 78% prefer established brands, creating a gap in visibility versus the parent trust pyramid.

Current Brand Challenge

• Low brand awareness: 25% recognition among migrants
• Merchantrade trust underutilized: 78% favor established brands
• Gap in visibility vs. parent trust pyramid

Source: Generated for Rebranding Exercise

Migrants prioritize strong brand trust, value longevity in service providers, and demand assurance of physical presence. Key data shows trust drives 70% loyalty, with visuals highlighting audience priorities.

Market Insights

• Migrants prioritize strong brand trust
• Value longevity in service providers
• Demand physical presence assurance
• Key data: Trust drives 70% loyalty
• Visuals highlight audience priorities

Source: Migrant trust factors: Strong trust, longevity, physical presence. Key data visuals for audience priorities.

The slide presents two rebranding options for a mobile service: "HelloSIM by Merchantrade," which benefits from high familiarity but has limited brand equity, and "Merchantrade Mobile," which leverages proven trust while facing perceived newness. It highlights pros like existing customer recognition and established reliability, alongside cons such as weak standalone perception and initial novelty, emphasizing growth potential for the new brand.

Rebranding Options

Source: Rebranding Exercise

The Marketing Investment Overview table allocates 30% (RM510K–RM750K) to Creative, 50% (RM850K–RM1.25M) to Media, and 20% (RM340K–RM500K) to Production, totaling a range of RM1.7M to RM2.5M. This provides a clear breakdown of budget percentages and corresponding low/high investment amounts across categories.

Marketing Investment Overview

Source: RM1.7M–RM2.5M Total

The Rebranding Timeline outlines four phases over four months: Phase 1 (Month 1) focuses on finalizing branding assets, logos, guidelines, and mockups; Phase 2 (Months 2-3) covers launch preparation with marketing materials, digital rollout, and stakeholder alignment, culminating in the official multi-channel launch in Month 3. Phase 3 (Month 4) emphasizes optimizing and monitoring performance through metrics, feedback, and refinements for sustained impact.

Rebranding Timeline

Month 1: Phase 1: Design & Development Finalize branding assets, logos, guidelines, and creative mockups. Month 2-3: Phase 2: Launch Preparation Develop marketing materials, digital rollout, and stakeholder alignment. Month 3: Phase 2: Official Launch Execute multi-channel launch campaign across digital and physical touchpoints. Month 4: Phase 3: Optimize & Monitor Track performance metrics, gather feedback, and refine for sustained impact.

Source: Merchantrade / Merchantrade Mobile

Recommendation Slide Summary: Phase 1 recommends leveraging Merchantrade's established trust with HelloSIM for immediate credibility and quick wins among migrants. Phase 2 proposes a full transition to the unified Merchantrade Mobile brand to drive long-term growth, scalability, and market dominance.

Recommendation

Source: Rebranding Exercise

The slide thanks the audience and emphasizes that beyond connectivity, "we CARE," backed by Merchantrade, while inviting to build trust together and approve the rebrand. It includes contact details: info@merchantrademobile.com and +60 3-XXXX XXXX.

Thank You

Beyond connectivity, we CARE — backed by Merchantrade.

Let's build trust together.

Approve the rebrand.

Contact: info@merchantrademobile.com | +60 3-XXXX XXXX

Source: Rebranding Exercise: HelloSIM by Merchantrade