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Test – Zehra Farhan 01 – Communication Strategy Memo A. Communication Strategy Slide 1: Strategic Priorities Draft intro using press release: https://www.zawya.com/en/business/aviation/oman-air-sees-positive-results-as-transformation-gains-traction-ktlt0ckb 1. Supporting National Vision (Oman Vision 2040): Emphasizing its role as an engine for tourism, trade, and economic diversification, linking aviation growth to national GDP goals. 2. Transformation & Financial Health: Announcing successful restructuring, improved load factors, and financial turnarounds to build confidence. 3. Integrated Network Expansion & Digital Customer Experience: Showcase Oman Air’s strengthened global connectivity through new routes, expanded partnerships, and strategic codeshares, while simultaneously highlighting digital enhancements—from smarter fare structures to improved booking systems and in-flight services—to deliver a seamless, modern, and customer-centric travel experience. More strategic priorities "Destination Business Model" & Tourism Focus: Communicating a shift to attracting high-value tourists directly to Oman through optimized routes (like Benelux via Amsterdam) and leveraging unique Omani attractions. Sustainability & Service Excellence: Showcasing improved cabin service, crew training, and commitment to sustainable aviation practices and efficient operations. Oman's Culture & Heritage: Using new safety videos and marketing to highlight Oman's unique cultural appeal, making it an attractive destination. Slide 2: Key Audiences and Tone 1. Government Stakeholders & Regulators - Ministries, aviation authorities, Vision 2040 entities 2. Investors, Financial Institutions & Analysts - Reinforcing confidence in restructuring and financial health 3. International & Domestic Travelers - Business, leisure, frequent flyers, digital-first customers 4. Travel Trade Partners - Travel agencies, tour operators, OTAs, corporate travel managers 5. Media & Press - Local, regional, international, business, aviation, and tech media 6. Corporate Clients & Business Community - Organisations relying on regional/global connectivity 7. Tourism Boards & Hospitality Partners - Stakeholders aligned with Oman’s tourism and Vision 2040 goals 8. Internal Employees - Critical ambassadors for transformation and customer experience Tone 1. Confident & Credible – Highlight Oman Air’s achievements, financial health, and role in national development. 2. Customer-Centric & Friendly – For travelers and loyalty members, communicate accessibility, convenience, and enhanced experience. 3. Transparent & Reassuring – Particularly for investors, financial institutions, and internal stakeholders regarding restructuring and performance. Slide 3: Measurable Outcomes
Outlines strategic priorities like Vision 2040 support, financial turnaround, network expansion, and digital enhancements. Targets govt, investors, travelers, partners; uses confident, customer-centri
This is a title slide for the Oman Air Communication Strategy. Its subtitle describes it as a memo on priorities, audiences, tones, and measurable outcomes.
Memo on Priorities, Audiences, Tones & Measurable Outcomes
Source: Test – Zehra Farhan
The "Presentation Overview" agenda slide outlines four key items: Strategic Priorities aligned with Oman Vision 2040 (transformation, network expansion, tourism focus), Key Audiences (government, investors, travelers, partners, media, employees), Communication Tone (confident, customer-centric, transparent, reassuring), and Measurable Outcomes (financial health, connectivity, customer satisfaction). It provides a structured roadmap for the presentation's focus areas.
Align with Oman Vision 2040, transformation, network expansion, tourism focus.
Government, investors, travelers, partners, media, employees.
Confident, customer-centric, transparent, and reassuring.
Track success in financial health, connectivity, customer satisfaction. Source: Test – Zehra Farhan
01 – Communication Strategy Memo
This section header slide, titled "Strategic Priorities" (section 01), introduces key focus areas. The subtitle emphasizes alignment with Oman Vision 2040 through transformation, network expansion, tourism, sustainability, and culture.
01
Aligning with Oman Vision 2040, transformation, network expansion, tourism, sustainability, and culture.
The "Core Priorities" slide outlines support for Oman Vision 2040 through tourism, trade, and GDP growth, plus financial turnaround via restructuring success. It also emphasizes network and digital enhancements alongside a sustainable destination model rooted in Omani heritage.
Source: Test – Zehra Farhan
This slide serves as the section header for "Key Audiences" (section 02). Its subtitle highlights targeted stakeholders ranging from government to employees.
02
Targeted stakeholders from government to employees.
Source: Test – Zehra Farhan
The "Audience Segments" slide is a table outlining key audiences and their primary focuses. It lists Govt/Regulators (Vision 2040), Investors (Financial health), Travelers (Experience), and Partners/Media (Collaboration).
{ "headers": [ "Audience", "Focus" ], "rows": [ [ "Govt/Regulators", "Vision 2040" ], [ "Investors", "Financial health" ], [ "Travelers", "Experience" ], [ "Partners/Media", "Collaboration" ] ] }
Source: Test – Zehra Farhan
The slide "Communication Tone" features two columns: the left promotes a confident and credible tone by highlighting Oman Air’s restructuring achievements, financial health, load factors, and role in Oman Vision 2040. The right emphasizes a customer-centric and transparent tone through accessible digital booking, seamless experiences, transformation updates, and service excellence.
| Confident & Credible | Customer-Centric & Transparent |
|---|---|
| Highlight Oman Air’s achievements in restructuring, improved financial health, rising load factors, and pivotal national role supporting Oman Vision 2040 through aviation-driven tourism, trade, and economic diversification. | Emphasize accessibility, reassurance, and convenience for travelers via enhanced digital booking, seamless experiences, transparent updates on transformation, and commitment to superior service excellence. |
Source: Test – Zehra Farhan
The "Measurable Outcomes" slide showcases key performance stats, including an 85% load factor up 12% year-over-year and 15+ new routes for network expansion. It also highlights a record-high customer NPS of 82 and over 100 million in global media reach.
Up 12% YoY
Network Expansion
All-Time High
Global Impressions
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