Brand Search: $7.5M Waste to $70M+ Growth

Generated from prompt:

Create a single PowerPoint slide titled 'STRATEGIC OVERVIEW: BRAND SEARCH TRANSFORMATION' with the following design and structure: 1. **Header**: - Background Color: Deep Navy Blue (SERVPRO Brand Navy) - Title: 'STRATEGIC OVERVIEW: BRAND SEARCH TRANSFORMATION' in high-authority typography. - Logo: SERVPRO logo in the top right corner. 2. **Hero Metrics**: - Two large, high-contrast cards at the top: - LEFT CARD: - Background: Dark Grey - Label: 'CURRENT ANNUAL WASTE' - Big Number: '$7.5M' - Subtext: 'Lost to internal bidding wars & fragmented franchise spend.' - RIGHT CARD: - Background: SERVPRO Orange - Label: 'INCREMENTAL REVENUE OPPORTUNITY' - Big Number: '$70M+' - Subtext: 'Achieved through centralized optimization and strategic coverage.' 3. **Strategy Pillars**: - Three columns in the bottom half, each with a bold icon and content: - Column A: 'ELIMINATE INEFFICIENCY' - Icon: Currency symbol with a downward arrow - Bullet 1: 'Stop the Bidding Wars: Centralization ends internal competition that inflates CPCs.' - Bullet 2: '3x – 7x Lower Cost Per Lead: HQ-delivered leads are significantly more cost-efficient than franchisee-run ads.' - Bullet 3: '$65K Savings: Average savings realized per market through scale.' - Column B: 'TOTAL MARKET COVERAGE' - Icon: Target or map of USA - Bullet 1: 'Close the 40% Gap: Immediately capture the brand search volume currently ignored by franchisees.' - Bullet 2: 'Guaranteed Visibility: Transition from "ZIP ownership" to 100% brand dominance on Google.' - Bullet 3: 'ROI-First Strategy: HQ bidding ensures the highest return regardless of geographic overlap.' - Column C: 'REINVESTED GROWTH' - Icon: Rocket ship or growth chart - Bullet 1: 'Double LSA Impact: Reinvesting saved budget into Local Service Ads (LSA) doubles revenue on current spend.' - Bullet 2: 'Expand Channels: Fund growth in high-intent platforms like Yelp and Reddit.' - Bullet 3: 'Aligned Incentives: Strategy is optimized for ROI, not agency management fees.' 4. **Footer**: - Style: Navy bar at the very bottom of the slide - Text: 'STAYING ON MISSION' (White and Orange text)