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以「統一超商在台灣市場的數位轉型策略計畫書」為主題，使用上傳的《數位轉型策略與實務期末報告簡報樣板.pptx》版型，生成共6頁中文簡報： Slide 1: 封面頁 主標題：統一超商在台灣市場的數位轉型策略計畫書 副標題：7-Smart Go：無縫智慧零售生態圈 案主：統一超商（7-ELEVEN） 報告者：空白 日期：2025年XX月XX日 Slide 2: 企業介紹 成立時間：1979年（統一超商成立） 所屬產業：零售業、連鎖便利商店業 目標市場：台灣全體消費者，特別是時間敏感型消費者 核心能耐：4小時營運、門市據點密集、多樣化服務平臺 核心業務：商品銷售、複合式餐飲、代收付與物流服務 商業模式：特許加盟與直營並行；「一站式便利生活」平臺 Slide 3: 轉型專案策略目標 挑戰：1. 顧客體驗碎片化（線上 App 與線下門市）2. 門市作業流程複雜與人力成本高 期待：打造無縫的全通路購物體驗；降低門市人力負擔，讓員工服務更聚焦 願景或目標：透過數位賦能，實現「無人化智慧門市」與「個人化會員服務」深度整合 Slide 4: 外部分析：PEST 政治(P)：政府推動無現金支付政策利好；個資法趨嚴，挑戰數據應用 經濟(E)：通膨壓力影響原物料成本；需透過智慧化降低營運費用 社會文化(S)：高齡化造成門市人力短缺；消費者對便利性與個人化服務要求提升 技術(T)：AI/IoT/5G 技術成熟，可實現智慧零售與即時數據分析 Slide 5: SWOT 分析與 S-O 策略 優勢(S)：品牌知名度高；門市據點密集；會員基礎龐大(OPEN POINT) 機會(O)：台灣消費者數位化程度高；AI/IoT 技術成本降低；線上訂購與宅經濟需求增加 Slide 6: Persona 姓名：[自訂名稱] 背景故事：30歲上班族，時間緊湊，每天需要一杯咖啡和早餐。 目標和需求：快速完成購買，希望在通勤途中減少排隊等待時間。 挑戰和痛點：App 預訂後，到店仍須排隊等待店員製作和結帳。
Outlines 7-Eleven Taiwan's digital transformation plan "7-Smart Go" for seamless smart retail. Covers company intro, challenges (fragmented CX, high labor costs), goals (omnichannel integration), PEST
This title slide, labeled "Cover Page," features the main title "Uni-President 7-Eleven's Digital Transformation Strategy Plan in the Taiwan Market." The subtitle highlights "7-Smart Go: Seamless Smart Retail Ecosystem."
7-Smart Go：無縫智慧零售生態圈
Source: 《數位轉型策略與實務期末報告簡報樣板.pptx》
Uni-President Convenience Store, established in 1979, operates in Taiwan's retail and chain convenience store industry, targeting all consumers, especially time-sensitive ones. Its core strengths include dense 4-hour stores and diverse services, with businesses in product sales, dining, payments/logistics, via franchise/direct one-stop platforms.
The slide identifies key challenges: fragmented customer experiences between online apps and offline stores, plus complex store operations with high labor costs. It outlines expectations for seamless omnichannel shopping, reduced store labor to focus on service, and a vision of digitally enabled unmanned smart stores integrated with personalized member services.
Source: Slide 3
The slide conducts a PEST external analysis, listing opportunities and challenges across Political, Economic, Social-Cultural, and Technological factors. Key opportunities include government cashless payment pushes, smart cost reductions, rising convenience demands, and mature AI/IoT/5G tech, while challenges involve stricter data laws, inflation on materials, and aging-related labor shortages.
{ "headers": [ "PEST因素", "利好/機會", "挑戰" ], "rows": [ [ "政治(P)", "政府推動無現金支付", "個資法趨嚴，數據應用難" ], [ "經濟(E)", "智慧化降低營運費用", "通膨影響原物料成本" ], [ "社會文化(S)", "便利性與個人化需求升", "高齡化人力短缺" ], [ "技術(T)", "AI/IoT/5G技術成熟", "－" ] ] }
The slide, titled "SWOT Analysis and S-O Strategy," features Strengths (S) on the left: high brand awareness, dense store locations, and a large membership base (OPEN POINT). On the right, it lists Opportunities (O): high digitalization among Taiwanese consumers, declining AI/IoT costs, and growing demand for online ordering and stay-at-home economy.
| 優勢 (S) | 機會 (O) |
|---|
| • 品牌知名度高
The slide introduces the persona Xiao Mei, a 30-year-old office worker with a busy schedule needing daily coffee and breakfast. Her goal is quick purchases to minimize commute queuing, but her pain point is still waiting for staff preparation and checkout after app pre-orders.
Source: 統一超商數位轉型策略
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