Rockport 2026 Strategic Mandate

Generated from prompt:

Create an executive-level, brand-aligned presentation based on the uploaded file located at /mnt/data/Rockport_JW 02.25.26.pptx. Objectives: - Elevate to board/exec-ready quality (clean, minimal, strategic framing) - Align visuals to Rockport brand (premium, modern, confident, performance heritage) - Tighten messaging: fewer words, clearer headlines, strong takeaways per slide - Add consistent color system (navy/black/white base with restrained accent color), refined typography, more whitespace - Convert dense slides into structured executive story Suggested Structure: 1. Executive Summary (2025 position + 2026 mandate) 2. Where the Business Stands (clean data visualization slides) 3. Key Structural Constraints (Partner concentration, distribution imbalance) 4. 2026 Strategic Priorities (Innovation, Distribution, Brand Campaign) 5. Category & Product Focus (hero product framework) 6. Distribution Rebalance Plan 7. Brand & Demand Creation Strategy 8. Business Development Pipeline 9. Marketing Performance Highlights (2024–2025, cleaned metrics visuals) 10. Risks & Mitigation 11. Appendix (Partner mix + constraints) Design Direction: - Executive minimalism - Strong section divider slides - Charts instead of paragraphs - Remove repetition - Clean product grids - Consistent headline style: Insight-driven, not descriptive Tone: Strategic, decisive, confident. Ensure it feels suitable for CEO / board presentation.

Executive board presentation outlining Rockport's 2025 achievements (revenue +12% to $250M, 8% market share) and 2026 mandate: innovate hero products in premium comfort footwear, rebalance distribution to 40% DTC, and launch brand campaign. Covers业务位

February 27, 202617 slides

Slide 1 of 17

Slide 1 - Rockport 2026 Strategic Mandate

Elevating Performance Heritage in Premium Comfort Footwear

Executive Board Presentation

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Photo by 43 Clicks North on Unsplash

Slide 1 - Rockport 2026 Strategic Mandate

Slide 2 of 17

Slide 2 - Presentation Agenda

Executive Summary (2025 Position + 2026 Mandate)
Where the Business Stands
Key Structural Constraints
2026 Strategic Priorities
Category & Product Focus
Distribution Rebalance Plan
Brand & Demand Creation Strategy
Pipeline, Marketing Highlights, Risks & Appendix

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Photo by Benjamin Child on Unsplash

Slide 3 of 17

Slide 3 - Executive Summary

Executive Summary

2025 Position & 2026 Mandate

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Photo by Steve Johnson on Unsplash

Slide 4 of 17

Slide 4 - 2025 Position & 2026 Mandate

2025 Achievements

Revenue +12% YoY to $250M
Market share 8% in comfort footwear
Hero products driving 60% sales

2026 Mandate

Innovate hero products
Rebalance distribution (DTC +30%)
Launch brand campaign for demand gen

Slide 5 of 17

Slide 5 - Where the Business Stands

Where the Business Stands

Performance Metrics & Market Context

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Photo by Deng Xiang on Unsplash

Slide 6 of 17

Slide 6 - Key Performance Metrics

250: $M
12: %
8: %
200: $B

Source: Wikipedia: Shoe industry stats

Slide 7 of 17

Slide 7 - Key Structural Constraints

Key Structural Constraints

Partner Concentration & Distribution Imbalance

Slide 8 of 17

Slide 8 - Structural Challenges

Partner Concentration: Top partner 40%, Top 3 = 65% of revenue
Distribution Imbalance: Wholesale 80% vs DTC 20%
Competition Intensifying: Dansko (clogs leader since 1990), The Walking Company (since 1991)

Source: Wikipedia: Dansko, The Walking Company

Slide 9 of 17

Slide 9 - 2026 Strategic Priorities

2026 Strategic Priorities

Innovation, Distribution, Brand Campaign

Slide 10 of 17

Slide 10 - 2026 Core Priorities

🚀 Innovation New hero products in comfort-performance category

📊 Distribution Rebalance to DTC +40% mix, reduce wholesale dependency

🎯 Brand Integrated campaign driving demand & awareness

Slide 11 of 17

Slide 11 - Category & Product Focus

Category & Product Focus

Hero Product Framework

Slide 12 of 17

Slide 12 - Hero Products

3-5 Hero SKUs driving 70% volume
Advanced comfort tech: arch support, cushioning
Modern aesthetics for premium positioning

Slide 13 of 17

Slide 13 - Distribution Rebalance Workflow

Phase	Key Actions	Expected Impact
Q1 2026	Audit & diversify partners	Reduce concentration risk to <50%
Q2 2026	Launch DTC e-comm enhancements	+15% DTC share
Q3-Q4 2026	Expand retail partnerships	40% DTC, 60% Wholesale balance