This title slide features the main title: "Determinants of Digital Tool Adoption among Rural Entrepreneurs in Punjab." The subtitle specifies "A Mixed-Methods Research Approach."

Determinants of Digital Tool Adoption among Rural Entrepreneurs in Punjab

A Mixed-Methods Research Approach},

This agenda slide outlines the presentation structure, starting with an Introduction to the research context, followed by Literature Review & Theoretical Framework covering key models like TAM, DOI, UTAUT, and TOE. It then covers Research Gap/Objectives, Methodology with mixed-methods design, and Key Findings with main results and implications.

Presentation Agenda

1. 👋 Introduction

Overview of research context and problem statement.

2. 📚 Literature Review & Theoretical Framework

Key studies and models like TAM, DOI, UTAUT, TOE.

3. 🔍 Research Gap/Objectives

Identifying gaps, objectives, and hypotheses.

4. 🔬 Methodology

Mixed-methods design, sampling, and data collection.

5. 📊 Key Findings

Main results, analysis, and implications. Source: Determinants of Digital Tool Adoption among Rural Entrepreneurs in Punjab — A Mixed-Methods Research Approach

This slide serves as the section header for "Theoretical Framework" (section 02). It features a subtitle providing an overview of the TAM, DOI, RBV, UTAUT, and TOE models.

Theoretical Framework

02

Theoretical Framework

Overview of TAM, DOI, RBV, UTAUT, and TOE models

Source: Determinants of Digital Tool Adoption among Rural Entrepreneurs in Punjab

The slide highlights research gaps, such as limited studies on rural Punjab entrepreneurs, under-explored TAM-UTAUT integration, lack of mixed-methods in digital adoption, and neglect of infrastructure and cultural barriers. It outlines key objectives, including identifying tool adoption determinants, testing hypotheses via TAM, DOI, and TOE, examining rural-specific barriers and enablers, and proposing a policy framework for Punjab.

Research Gap & Objectives

| • Limited studies on rural Punjab entrepreneurs 📱

• Under-explored TAM-UTAUT integration 🌐
• Lack of mixed-methods in digital adoption 🔍
• Neglect of infrastructure & cultural barriers 🚧 | • Identify determinants of tool adoption 🎯
• Test hypotheses via TAM, DOI, TOE 📊
• Examine rural-specific barriers & enablers 🛠️
• Propose policy framework for Punjab 📈 |

The slide outlines methodology from a survey of 250 rural entrepreneurs in Punjab, where 65% adopted digital tools. It also includes 28 in-depth interviews for qualitative data.

Methodology & Key Findings

• 250: Survey Respondents

Rural entrepreneurs in Punjab

• 65%: Digital Tool Adoption

Among sampled population

• 28: In-depth Interviews

Qualitative data collected