Slide 1 of 13
Slide 1 - Partnering with Maverik Convenience Stores
Partnering with Maverik Convenience Stores
Elevating Your Beer Aisle with Premium German Authenticity
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Photo by Adrien Olichon on Unsplash
Partnering with Maverik Convenience Stores: Elevating Beer Aisles with Premium Paulaner Authenticity
Generated from prompt:
Generate a pitch deck for Paulaner Beer at Maverik convenience store headquarters.
This pitch deck proposes a strategic partnership between Paulaner, a 380-year-old German brewery renowned for premium wheat beers and seasonal specialties, and Maverik Convenience Stores. It highlights Paulaner's rich heritage, surging market demand for premium imports in convenience stores, standout product portfolio including Hefe-Weizen and Oktoberfest Märzen, benefits like higher margins and sales lifts for Maverik, projected ROI with $2.8M annual revenue across 400 stores, partner testimonials, and next steps for a Q1 2025 pilot program.
May 11, 202613 slides
Slide 2 of 13
Slide 2 - Today's Agenda
- Paulaner Heritage
- Market Opportunity in C-Stores
- Premium Product Portfolio
- Benefits for Maverik Customers
- Sales Projections & ROI
- Partnership Next Steps
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Photo by Damian Markutt on Unsplash
Slide 4 of 13
Slide 4 - A Timeless Brewing Legacy
1634: Monastic Origins Founded by Paulaner monks in Munich to brew sustaining beer during Lent. 1806: Secular Brewery Taken over as independent brewery, maintaining sacred recipes. 1885: Oktoberfest Debut First entry into Munich Oktoberfest, a tradition ever since. Today: Global Reach Premium import in 60+ countries, #1 wheat beer in Germany.
Slide 5 of 13
Slide 5 - Opportunity
2
Market Opportunity
Premium Imports Drive C-Store Beer Sales Growth
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Photo by MChe Lee on Unsplash
Slide 6 of 13
Slide 6 - Premium Beer Market Surge
- $25B: US Beer Market
- 12%: Imports YoY
- 8%: CAGR Premium
- 400+: Maverik Locations
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Photo by Logan Voss on Unsplash
Source: Market research estimates
Slide 7 of 13
Slide 7 - Paulaner Premium Portfolio
🍺 Hefe-Weizen #1 wheat beer in Germany, refreshing banana & clove aromas, 5.5% ABV, 12oz cans/bottles
🔥 Salvator Doppelbock Legendary strong ale, rich malty caramel, 7.9% ABV, seasonal appeal
🍁 Oktoberfest Märzen Festive amber lager, perfect balance, 6% ABV, event driver
❄️ Winter Bock Robust seasonal bock, warming flavors, 8.9% ABV, holiday sales boost
Slide 8 of 13
Slide 8 - Benefits
3
Partnership Benefits
Drive Incremental Sales & Differentiate Maverik
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Photo by Pedro Sanz on Unsplash
Slide 9 of 13
Slide 9 - Why Paulaner Excels for Maverik
Store & Sales Boost
- Higher margins on premium imports
- 15-25% beer aisle sales lift (case studies)
- Adventure branding synergy
- Easy cooler placement & POS
Customer Appeal
- Authentic taste beats domestics
- Appeals to 25-45yo adventurers
- Seasonal tie-ins (Oktoberfest, winter)
- Builds loyalty & repeat visits
Slide 10 of 13
Slide 10 - Projected Partnership ROI
- $2.8M: Annual Revenue
- 25%: Gross Margin
- 18%: Category Lift
- 6 mo: Payback
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Photo by Abhinav Arya on Unsplash
Source: Internal sales model
Slide 12 of 13
Slide 12 - What Partners Say
> 'Paulaner boosted our premium beer sales by 28% and became our top import!'
— Sarah Kline, Category Manager, Western C-Stores
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Photo by Himanshu Choudhary on Unsplash
Slide 13 of 13
Slide 13 - Let's Partner!
Elevate Maverik with Authentic Paulaner Premium Sales Await!
Contact: sales@paulanerusa.com Pilot Program: 10 Stores Q1 2025 Questions? Let's Discuss Today
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Photo by Zoshua Colah on Unsplash
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