The slide is titled "CAMPAÑA EN RR.SS.," which translates to a social media campaign. Its subtitle outlines a strategy for promoting the JBL Clip 5 product using lifestyle influencers.

CAMPAÑA EN RR.SS.

Estrategia para JBL Clip 5 con Influencer de Lifestyle

Source: Presentación profesional

This section header slide, titled "CAMPAÑA EN RR.SS," introduces the first topic on "Tipo de Influencer," focusing on the profile of creators who specialize in lifestyle and daily productivity. It highlights influencers whose content centers on everyday routines and efficiency tips to engage audiences effectively.

CAMPAÑA EN RR.SS

01

Tipo de Influencer

Perfil del creador enfocado en lifestyle y productividad diaria.

The slide introduces the creator as a lifestyle and productivity expert offering real routines and practical tips, with a dynamic, natural, direct, humorous, and authentic visual style that emphasizes values like creativity, transparency, and genuine connection. It highlights a large community on TikTok (1.2M followers) and Instagram (850k followers) featuring quick videos targeted at young adults aged 16-30 interested in fashion, tech, and active living.

Quién soy y mi estilo

• Creador de lifestyle y productividad con rutinas reales y tips útiles
• Estilo visual dinámico, natural, directo, humorístico y auténtico
• Valores clave: creatividad, transparencia y conexión genuina
• Comunidad en TikTok (1.2M) e Instagram (850k) con videos rápidos
• Audiencia: jóvenes 16-30 años en moda, tech y vida activa

The slide highlights a vibrant online community with 1.2 million TikTok followers forming an engaged young audience and 850,000 Instagram followers focused on visual content. It also notes the core demographic's age range of 16-30 with interests in fashion and tech, alongside 4 key brand partnerships including Pull&Bear, HP, Starbucks, and Adidas.

Comunidad y audiencia

• 1.2M: TikTok Followers

Engaged young community

• 850K: Instagram Followers

Visual content audience

• 16-30: Age Range

Fashion and tech interests

• 4: Brand Partnerships

Pull&Bear, HP, Starbucks, Adidas

This section header slide introduces "Punto 2: Marca y Producto" as the second main point in the social media campaign presentation. It focuses on details about the JBL brand and the JBL Clip 5 product as the central element of the campaign.

CAMPAÑA EN RR.SS

02

Punto 2: Marca y Producto

Detalles de JBL y el JBL Clip 5 como foco de la campaña.

Source: PUNTO 2 – MARCA Y PRODUCTO

The slide highlights JBL as a leader in innovative portable audio, focusing on the JBL Clip 5 as a compact, water-resistant, and powerful speaker with a portable design ideal for everyday use. It targets active young people aged 15-30 and aligns with trends like unboxing videos, comparisons, and viral music content.

Características del producto

• JBL: Líder en sonido portátil innovador.
• JBL Clip 5: Compacto, resistente al agua y potente.
• Diseño portátil ideal para uso diario.
• Público objetivo: Jóvenes de 15-30 años activos.
• Tendencias: Unboxings, comparativas y contenido musical viral.

The slide compares two compact Bluetooth speakers under the "Competencia" (Competition) title. On the left, Sony's Mini and Ultimate Ears Wonderboom are highlighted as water-resistant options ideal for daily adventures, offering balanced sound and ergonomic design but limited power for noisy settings and up to 10 hours of battery life; on the right, Xiaomi's Portable is presented as an affordable, lightweight choice for casual use with basic audio and good battery, though it lacks extreme durability and maximum volume compared to market leaders.

Competencia

Source: CAMPAÑA EN RR.SS

The slide titled "Visual del JBL Clip 5" showcases an image of the portable speaker, highlighting its compact design for easy portability and water-resistant build ideal for outdoor activities. It also emphasizes the versatile clip for everyday attachment and the delivery of powerful sound in a small package.

Visual del JBL Clip 5

!Image

• Compact design for easy portability
• Water-resistant for outdoor activities
• Versatile clip for everyday attachment
• Powerful sound in small package

Source: JBL Clip 5 Bluetooth speaker

This section header slide introduces "Punto 3: Campaña y Creatividad" as the third main point in the presentation. It focuses on the concept and execution of the #SuenaEnGrandeJBL social media campaign.

CAMPAÑA EN RR.SS

03

Punto 3: Campaña y Creatividad

Concepto y ejecución de la campaña #SuenaEnGrandeJBL

The slide introduces the "#SuenaEnGrandeJBL" campaign, highlighting the JBL Clip 5 as small on the outside but powerful inside. Its objectives include demonstrating the speaker's real power through daily POV scenarios in everyday situations, while encouraging user interaction via song challenges and duets on social media.

Concepto y objetivos

• #SuenaEnGrandeJBL: Pequeño por fuera, grande por dentro.
• Objetivo: Mostrar potencia real del JBL Clip 5.
• Idea: POV diario en distintas situaciones cotidianas.
• Interacción: Reto de canciones y duetos en redes.

Source: CAMPAÑA EN RR.SS

The timeline slide outlines a seven-day social media campaign for the JBL Clip 5 speaker. It begins with an introductory unboxing on Day 1 via TikToks and Reels, followed by daily routine showcases on Days 2-5, musical challenges on Day 6, and a campaign wrap-up with testimonials and a call to action on Day 7.

Duración y formatos

Día 1: Introducción al JBL Clip 5 Presentación inicial con unboxing en TikToks y Reels, invitando a interacción en Stories. Días 2-5: Uso diario en rutinas Contenido POV mostrando el altavoz en actividades cotidianas, con tips y engagement diario. Día 6: Retos musicales y duetos Lanzamiento de desafíos con canciones virales para fomentar participación de la audiencia. Día 7: Cierre de la campaña Resumen de experiencias, testimonios y llamada a acción para adquirir el producto.

This slide serves as a section header titled "Punto 4: Ejemplo Real del Contenido," marking it as the fourth point in a presentation. It includes a subtitle describing an example video for a social media campaign, providing a real-world illustration of the content.

Punto 4: Ejemplo Real del Contenido

04

Punto 4: Ejemplo Real del Contenido

Descripción de un vídeo de ejemplo para la campaña en redes sociales.

Source: CAMPAÑA EN RR.SS

The slide features a quote praising the JBL Clip 5 speaker for delivering explosive sound from its small size, seamlessly fitting into daily routines with humor and authenticity, accompanied by emojis 😂🔊. It is attributed to Ana López, a lifestyle and productivity content creator with 1.2 million TikTok followers.

Título y Copy del Vídeo

> ¿Cómo puede sonar tanto algo tan pequeño? El JBL Clip 5 transforma lo compacto en potencia explosiva, integrándose perfectamente en rutinas diarias con humor y autenticidad. 😂🔊

— Ana López, Creadora de Contenido de Lifestyle y Productividad (1.2M en TikTok)

Source: Campaña #SuenaEnGrandeJBL

The slide's conclusion outlines expected results of creating user desire through emotional connection, appealing aesthetics, and genuine utility, while driving engagement and sales via authentic, viral content. It features the subtitle call-to-action: "¡Suena en grande con JBL! Únete al reto #SuenaEnGrandeJBL y comparte tu experiencia diaria," encouraging participation in the JBL challenge.

Resultados Esperados

Crear deseo de uso, conexión emocional, estética y utilidad real. Impulsar engagement y ventas a través de contenido auténtico y viral.

¡Suena en grande con JBL! Únete al reto #SuenaEnGrandeJBL y comparte tu experiencia diaria.

Source: CAMPAÑA EN RR.SS