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GSR Case Study Presentation with four hypotheses and data analysis. Title: GSR Study: Emotional and Cognitive Responses to TikTok Media By: Bethany A., Cyerah F., Nya C., and Zoha H. Slide 1: Background Research – What is GSR? - Galvanic Skin Response (GSR) measures skin conductance changes caused by emotional arousal. - Used in psychology to track physiological reactions to stimuli. - Higher GSR = stronger emotional or cognitive engagement. Slide 2: GSR Study Case Overview - Objective: Examine how TikTok content influences emotional arousal and recognition. - Participants: 17 individuals. - Data gathered across phases (Pre, Q1, P1, Q2, P2). Slide 3: Hypothesis 1 – Bethany - Showing participants brain-rot TikToks will increase correlation between amusement and recognition in GSR data. - Data: r = .247, p = .338 (not significant) - Interpretation: Amusement doesn’t necessarily enhance recognition levels. Slide 4: Hypothesis 2 – Zoha - TikTok comment-based media will evoke measurable emotional reactions in GSR readings. - Data: Q2–P2 correlations r = .593 and .605, both p < .05. - Interpretation: Comment-based TikToks triggered consistent emotional engagement. Slide 5: Hypothesis 3 – Nya - Asking neutral vs deeper questions will show differences in emotional arousal. - Data: Q1–P1 low correlation (r = .247, p = .338), Q2–P2 strong and significant. - Interpretation: Deeper questions led to higher emotional responses. Slide 6: Hypothesis 4 – Cyerah - Asking deep personal questions produces heightened emotional GSR responses. - Data: P1–Q2–P2 strong correlations r = .583, .605 (p < .05). - Interpretation: Personal questions caused higher arousal, confirming emotional activation. Slide 7: Findings Summary | Phase | Description | GSR Change | Significance | |-------|--------------|-------------|--------------| | Q1–P1 | Brain-rot TikToks | Mild | ❌ Not significant | | Q2–P2 | Comment Media | Strong | ✅ Significant | | Deep Questions | Emotional Trigger | High | ✅ Significant | Slide 8: Conclusion - Emotional engagement from TikTok content can be physiologically measured through GSR. - Personal, emotional content creates stronger GSR reactions than humorous media. - Shows body’s measurable response to authentic emotional experiences.
This GSR case study with 17 participants tests four hypotheses on TikTok media's effects on emotional arousal. Humorous "brain-rot" content showed mild, non-significant responses, while comment-based
The slide serves as the title for a study titled "GSR Study: Emotional and Cognitive Responses to TikTok Media," focusing on galvanic skin response analysis of reactions to TikTok content. It credits the authors as Bethany A., Cyerah F., Nya C., and Zoha H.
By: Bethany A., Cyerah F., Nya C., and Zoha H.
Galvanic Skin Response (GSR) is a physiological measure that tracks changes in skin conductance caused by emotional arousal. In psychology, it monitors reactions to stimuli, with higher GSR levels signaling greater emotional or cognitive engagement.
Source: GSR Study: Emotional and Cognitive Responses to TikTok Media
The GSR Study Case Overview slide examines TikTok's influence on emotional arousal and recognition through a case study involving 17 participants, testing four hypotheses with data collected across phases including Pre, Q1, P1, Q2, and P2. This analysis highlights the study's objective and contextual framework for understanding physiological responses.
Source: Bethany A., Cyerah F., Nya C., and Zoha H.
This section header slide introduces Hypothesis 1, led by Bethany, as part of Section 3 in the GSR Study on emotional and cognitive responses to TikTok media. It focuses on the correlation between "brain-rot" TikToks and amusement recognition as captured in GSR data.
3
Brain-rot TikToks and amusement-recognition correlation in GSR data
Source: By: Bethany A., Cyerah F., Nya C., and Zoha H.
Hypothesis 2 by Zoha posits that comment-based TikTok media evokes emotional reactions measured by GSR, supported by significant correlations of r = .593 and .605 (p < .05) from Q2-P2 data. This indicates consistent emotional engagement among participants, with the key takeaway that such media substantially increases physiological arousal.
Source: GSR Study: Emotional and Cognitive Responses to TikTok Media
Hypothesis 3 – Nya presents statistical correlations with a neutral, low r = .247 value that is insignificant (p = .338). In contrast, it shows a deeper, strong r = .599 correlation that is statistically significant (p < .05).
Low, p = .338 insignificant
Strong, p < .05 significant
Hypothesis 4 on Cyerah posits that deep personal questions intensify emotional galvanic skin response (GSR) reactions, leading to heightened arousal and confirming emotional activation. Key correlations include r = .583 and .605 (p < .05) between participant responses P1–Q2–P2, supporting this effect.
Source: GSR Study: Emotional and Cognitive Responses to TikTok Media
The slide summarizes key findings from a study involving 17 participants who were tested for emotional responses. It highlights that 3 out of 4 hypotheses were significant, confirming emotional triggers, with a peak correlation of 0.60 observed for galvanic skin response (GSR) to deep questions.
Individuals tested
Emotional triggers confirmed
For deep questions GSR Source: GSR Case Study Presentation
The conclusion slide highlights that emotional engagement from TikTok content can be measured physiologically using GSR, with personal and emotional content eliciting stronger reactions than humorous media, demonstrating the body's response to authentic experiences. It ends with thanks for attention and an invitation to discuss the implications of these findings.
• Emotional engagement from TikTok content can be physiologically measured through GSR.
Thank you for your attention.
Let's discuss the implications of these findings.
Source: By: Bethany A., Cyerah F., Nya C., and Zoha H.
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