The slide is a title presentation titled "Rajeevika Social Media Outreach," featuring the main text "Rajeevika – Social Media Outreach Strategy." Its subtitle emphasizes "Empowering SHG Women through Digital Engagement."

Rajeevika – Social Media Outreach Strategy

Empowering SHG Women through Digital Engagement

Source: Redesign: Modern Infographic Presentation

The agenda slide outlines four key sections: Core Pillars, which cover foundational strategies for Rajeevika's outreach; Social Reach & Stats, featuring metrics and growth visualizations; Influencer & Reporter Strategy, focusing on engaging influencers and women reporters; and Collaborations & Summary, recapping partnerships and empowering impacts. This structure provides a clear roadmap for the presentation.

Presentation Agenda

1. Core Pillars

Foundational strategies driving Rajeevika's outreach

2. Social Reach & Stats

Key metrics and growth data visualizations

3. Influencer & Reporter Strategy

Engaging influencers and women reporters initiative

4. Collaborations & Summary

Partnerships overview and empowering impact recap Source: Rajeevika – Social Media Outreach Strategy

The "Core Pillars of Strategy" slide outlines four key features: Women Empowerment, which amplifies SHG women's voices via digital platforms and skills; Digital Voice, harnessing social media for rural women's online presence; Community Building, fostering networks among over 10L SHG members; and Rajasthan Themes, infusing local culture into vibrant digital content. Each pillar is represented with an icon and a concise description.

Core Pillars of Strategy

Source: Rajeevika – Social Media Outreach Strategy

The slide showcases key social reach statistics, including over 5 million total followers across all platforms. It also highlights 1.2 million monthly engagements from likes, shares, and comments, alongside a 25% year-over-year audience growth.

Social Reach Statistics

• 5M+: Total Followers

Across all platforms

• 1.2M: Monthly Engagement

Likes, shares, comments

• 25%: Audience Growth

Year-over-year increase Source: Rajeevika Social Media Outreach

The Influencer Strategy workflow outlines four phases: Identify (research and shortlist 50+ micro-influencers aligned with Rajeevika's mission, owned by Marketing Team, 2 weeks), Engage (personalized outreach and agreements, Outreach Team, 3 weeks), Amplify (co-create content and campaigns, Content Team, 4 weeks), and Measure (track engagement, reach, conversions via ROI dashboard, Analytics Team, ongoing). This structured process ensures efficient collaboration and performance tracking for influencer partnerships.

Influencer Strategy

Source: Rajeevika – Social Media Outreach Strategy

The Women Reporters Initiative timeline launched a training program in 2020, equipping over 500 SHG women with digital journalism skills, followed by content creation on community issues in 2021. By 2022, outreach campaigns reached over 1 million in Rajasthan, and in 2023, it boosted income, confidence, and digital presence for over 10 lakh empowered women.

Women Reporters Initiative

2020: Training Program Launched Equipped 500+ SHG women with digital journalism and reporting skills. 2021: Content Creation Begins Women produce stories on community issues, amplifying local voices online. 2022: Outreach Campaigns Rolled Out Shared content across social platforms, reaching 1M+ Rajasthan audiences. 2023: Impact on SHG Women Boosted income, confidence, and digital presence for 10L+ empowered women.

Source: Rajeevika – Social Media Outreach Strategy

The "Key Collaborations" slide outlines partners and their roles on the left, including influencers for amplifying SHG stories (5K+ reach), media outlets featuring women reporters, government bodies for policy advocacy, tech partners for platform integration, and visual icons for collaboration. On the right, it presents a quadrant chart of expected outcomes—high impact/high reach empowering 10L+ women, high impact/low reach for deep engagement, low impact/high reach for awareness, and low impact/low reach for pilots—with teal-saffron vectors projecting 2X growth.

Key Collaborations

| • 🌟 Influencers: Amplify SHG stories (5K+ reach)

• 📰 Media Outlets: Feature women reporters
• 👥 Govt Bodies: Policy advocacy boost
• 📱 Tech Partners: Platform integration

Visual icons for seamless collaboration. | Quadrant Chart:

• High Impact/High Reach: 10L+ women empowered
• High Impact/Low Reach: Deep engagement
• Low Impact/High Reach: Awareness surge
• Low Impact/Low Reach: Pilot testing

Teal-saffron vectors project 2X growth. |

Source: Rajeevika – Social Media Outreach Strategy

This conclusion slide celebrates empowering over 10 lakh SHG women through digital voice, highlighting achievements like reaching 10L+ women, amplifying their voices, and empowering their future. It closes with a call to action: "Amplify Her Voice Today!" and invites collaboration to scale digital impact for millions.

Empowering 10L+ SHG Women through Digital Voice

<div style='text-align: center; font-family: Arial, sans-serif;'><h1 style='color: #FF9933; font-size: 48px; margin-bottom: 20px;'>Empowering 10L+ SHG Women</h1><h2 style='color: #008080; font-size: 36px; margin-bottom: 40px;'>through Digital Voice</h2><div style='background: linear-gradient(135deg, #FF9933, #008080); color: white; padding: 20px; border-radius: 15px; margin: 20px 0; font-size: 24px; font-weight: bold;'>Closing: Amplify Her Voice Today!</div><p style='font-size: 28px; color: #333; margin-top: 30px;'>Join us to scale digital impact for millions.</p><ul style='font-size: 20px; color: #008080; list-style: none; padding: 0;'><li>✅ 10L+ Women Reached</li><li>✅ Voices Amplified</li><li>✅ Future Empowered</li></ul></div>

High-Impact Digital Transformation | Let's Collaborate!

Source: Rajeevika – Social Media Outreach Strategy