Generated from prompt:
Create a PowerPoint presentation for a Web Marketing Project about the website https://peanuttradeandtariffs.wpcomstaging.com. The presentation should follow this structure: Slide 1 – Introduction: Include presentation title, student name, class, section, and ID. Describe the student and why they chose the topic of peanut trade and tariffs. Slide 2 – Primary Keyword & Site Overview: Include the site's primary keyword phrase and describe the content strategy. Slide 3 – Website Design Showcase: Include a screenshot placeholder for the website and describe the color palette, imagery, layout, and typography. Slide 4 – Google Analytics Overview: Placeholder for acquisition overview screenshot (last 90 days), explanation of traffic spikes, and a small chinchilla image. Slide 5 – Audience Persona: Describe the average user including demographics, device, and pages viewed. Slide 6 – Social Media & Referrals: Screenshot placeholders for social media pages, referral source identification, and reasoning. Slide 7 – Major Site Changes: List three major styling/content/marketing updates and why they were made. Slide 8 – Future Content Ideas: Provide 3–5 subheading and imagery pairings for future content, explaining how each supports the content strategy. Slide 9 – Google PageRank Results: Placeholder for screenshot and analysis of results. Slide 10 – Lighthouse Audit: Placeholder for Lighthouse audit screenshot and discussion of how to improve performance. Slide 11 – SEO Tool Insights: Placeholder for chosen SEO tool screenshot and description of the implemented recommendation. Slide 12 – humans.txt Slide: Graphical representation of the skills, tools, software, and hardware used. Slide 13 – 404 Page Finale: A branded final slide styled as a 404 error page thanking the audience and aligning with the site’s color scheme and branding. Maintain a clean, professional, and branded aesthetic matching the peanut trade theme.
Analyzes peanut trade/tariffs site: keyword strategy, design showcase, Analytics traffic, audience persona, social referrals, major updates, future content, PageRank/Lighthouse/SEO insights, ending wi
This title slide introduces the "Web Marketing Project: Peanut Trade & Tariffs" by Alex Rivera from Digital Marketing 301, Section B (ID: 45678). The subtitle expresses Rivera's passion for agribusiness policies impacting U.S. peanut exports.
Digital Marketing 301, Section B ID: 45678
Passionate marketer fascinated by agribusiness policies impacting U.S. peanut exports.
The slide highlights the primary keyword "peanut trade tariffs" and overviews a site educating on U.S. peanut policies and tariff impacts. It delivers data-driven articles and infographics for farmers and policymakers, featuring SEO-optimized and mobile-friendly design.
Source: https://peanuttradeandtariffs.wpcomstaging.com
The Website Design Showcase slide highlights a color palette of earthy browns, peanut green, and cream. It features peanut fields and tariff charts imagery in a clean grid layout with a hero banner, using Roboto sans-serif for readability.
Source: https://peanuttradeandtariffs.wpcomstaging.com
The Google Analytics Overview slide reports a +40% traffic spike from post-tariff news in Week 5. Traffic breaks down as 55% organic search (primary source), 25% direct visits via bookmarks, and 20% social media referrals.
Post-tariff news (Week 5)
Primary traffic source
User bookmarks
Referral growth Source: Google Analytics (90 days)
The Audience Persona slide details demographics of U.S. farmers and policy professionals aged 35-55, with 60% male. It highlights 70% desktop access, top pages like Tariffs Guide (45%) and Trade Stats (30%), and interests in agricultural economics and policy.
| Demographics | Device & Behavior |
|---|---|
| Ages 35-55 years old. Primarily U.S. farmers and policy professionals. 60% male audience. | 70% access via desktop. Top pages: Tariffs Guide (45%), Trade Stats (30%). Key interests: Agricultural economics and policy. |
The slide "Social Media & Referrals" shows screenshots of Twitter and LinkedIn pages, with top referrers including AgNews.com (30%) and USDA.gov (25%). It emphasizes how industry links drive targeted traffic and boost authority in the peanut trade niche.
Source: https://peanuttradeandtariffs.wpcomstaging.com
The "Major Site Changes" slide outlines key website updates. It highlights an interactive tariff calculator for boosted engagement, a redesigned mobile layout improving UX for 50% of traffic, and blog RSS integration for fresher content and better SEO.
Source: https://peanuttradeandtariffs.wpcomstaging.com
The "Future Content Ideas" slide outlines engaging peanut industry content like a Tariff Impact Calculator (with peanut farm image) for interactivity and a Global Peanut Markets map to build authority. It also suggests Policy Updates (with news icons) for freshness and infographics to support visual strategy.
The slide "Google PageRank Results" shows the homepage's PageRank score of 4 out of 10. It notes strong backlinks from agricultural sites supporting the ranking and recommends acquiring more .edu links to boost authority.
Source: peanuttradeandtariffs.wpcomstaging.com
The Lighthouse Audit slide reports Performance score of 85 (minify JavaScript), Accessibility at 95 (add alt text to images), and Best Practices at 90 (refine standards). The target is to achieve 95+ across all metrics.
The SEO Tool Insights slide reports a +15% CTR boost from optimizing meta titles for "peanut tariffs." It confirms successful Ahrefs recommendations implementation and plans to target long-tail keywords next for growth.
Source: Ahrefs
The humans.txt stats slide showcases 2 core skills (SEO & Design) and 4 key tools (GA4, Lighthouse, WP, Ahrefs). It also lists 1 hardware used (MacBook Pro) and 1 team effort (collaborative build).
SEO & Design
GA4, Lighthouse, WP, Ahrefs
MacBook Pro
Collaborative Build 👥💻 Source: Graphical icons: Skills (SEO, Design), Tools (GA4, Lighthouse), Software (WordPress, Ahrefs), Hardware (MacBook Pro). Team effort visualized! 👥💻
The conclusion slide, titled "404 Page Finale," humorously displays a "404 Page Not Found - Like Lost Peanuts!" message with thanks for attention and navigation links. Its subtitle welcomes Q&A to discuss peanuts and tariffs.
404 Page Not Found - Like Lost Peanuts!
Thank you for your attention!
Any Questions?
Home | Contact 😊
Q&A Welcome – Let's Discuss Peanuts & Tariffs!
Source: Peanut Trade & Tariffs Branding
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