Peanut Trade & Tariffs Web Marketing Project (42 chars)

Generated from prompt:

Create a PowerPoint presentation for a Web Marketing Project about the website https://peanuttradeandtariffs.wpcomstaging.com. The presentation should follow this structure: Slide 1 – Introduction: Include presentation title, student name, class, section, and ID. Describe the student and why they chose the topic of peanut trade and tariffs. Slide 2 – Primary Keyword & Site Overview: Include the site's primary keyword phrase and describe the content strategy. Slide 3 – Website Design Showcase: Include a screenshot placeholder for the website and describe the color palette, imagery, layout, and typography. Slide 4 – Google Analytics Overview: Placeholder for acquisition overview screenshot (last 90 days), explanation of traffic spikes, and a small chinchilla image. Slide 5 – Audience Persona: Describe the average user including demographics, device, and pages viewed. Slide 6 – Social Media & Referrals: Screenshot placeholders for social media pages, referral source identification, and reasoning. Slide 7 – Major Site Changes: List three major styling/content/marketing updates and why they were made. Slide 8 – Future Content Ideas: Provide 3–5 subheading and imagery pairings for future content, explaining how each supports the content strategy. Slide 9 – Google PageRank Results: Placeholder for screenshot and analysis of results. Slide 10 – Lighthouse Audit: Placeholder for Lighthouse audit screenshot and discussion of how to improve performance. Slide 11 – SEO Tool Insights: Placeholder for chosen SEO tool screenshot and description of the implemented recommendation. Slide 12 – humans.txt Slide: Graphical representation of the skills, tools, software, and hardware used. Slide 13 – 404 Page Finale: A branded final slide styled as a 404 error page thanking the audience and aligning with the site’s color scheme and branding. Maintain a clean, professional, and branded aesthetic matching the peanut trade theme.

Analyzes peanut trade/tariffs site: keyword strategy, design showcase, Analytics traffic, audience persona, social referrals, major updates, future content, PageRank/Lighthouse/SEO insights, ending wi

December 7, 202513 slides
Slide 1 of 13

Slide 1 - Web Marketing Project: Peanut Trade & Tariffs

This title slide introduces the "Web Marketing Project: Peanut Trade & Tariffs" by Alex Rivera from Digital Marketing 301, Section B (ID: 45678). The subtitle expresses Rivera's passion for agribusiness policies impacting U.S. peanut exports.

Alex Rivera

Digital Marketing 301, Section B ID: 45678

Passionate marketer fascinated by agribusiness policies impacting U.S. peanut exports.

Slide 1 - Web Marketing Project: Peanut Trade & Tariffs
Slide 2 of 13

Slide 2 - Primary Keyword & Site Overview

The slide highlights the primary keyword "peanut trade tariffs" and overviews a site educating on U.S. peanut policies and tariff impacts. It delivers data-driven articles and infographics for farmers and policymakers, featuring SEO-optimized and mobile-friendly design.

Primary Keyword & Site Overview

  • Primary keyword: "peanut trade tariffs"
  • Educates on U.S. peanut policies and tariff impacts
  • Delivers data-driven articles and infographics
  • Targets farmers and policymakers
  • SEO-optimized and mobile-friendly design

Source: https://peanuttradeandtariffs.wpcomstaging.com

Speaker Notes
Highlight the core keyword driving SEO and the targeted content strategy for educating stakeholders on peanut trade issues.
Slide 2 - Primary Keyword & Site Overview
Slide 3 of 13

Slide 3 - Website Design Showcase

The Website Design Showcase slide highlights a color palette of earthy browns, peanut green, and cream. It features peanut fields and tariff charts imagery in a clean grid layout with a hero banner, using Roboto sans-serif for readability.

Website Design Showcase

!Image

  • Earthy browns, peanut green, cream color palette.
  • Peanut fields and tariff charts imagery.
  • Clean grid layout with hero banner.
  • Roboto sans-serif for optimal readability.

Source: https://peanuttradeandtariffs.wpcomstaging.com

Speaker Notes
Screenshot placeholder: Full homepage view. Color palette: Earthy browns, peanut green, cream. Imagery: Peanut fields, tariff charts. Layout: Clean grid, hero banner. Typography: Sans-serif (Roboto) for readability.
Slide 3 - Website Design Showcase
Slide 4 of 13

Slide 4 - Google Analytics Overview

The Google Analytics Overview slide reports a +40% traffic spike from post-tariff news in Week 5. Traffic breaks down as 55% organic search (primary source), 25% direct visits via bookmarks, and 20% social media referrals.

Google Analytics Overview

  • +40%: Traffic Spike
  • Post-tariff news (Week 5)

  • 55%: Organic Search
  • Primary traffic source

  • 25%: Direct Visits
  • User bookmarks

  • 20%: Social Media

Referral growth Source: Google Analytics (90 days)

Speaker Notes
Acquisition screenshot placeholder. Traffic spikes: +40% post-tariff news (Week 5). Sources: Organic 55%, Direct 25%, Social 20%. Add small chinchilla image for whimsy.
Slide 4 - Google Analytics Overview
Slide 5 of 13

Slide 5 - Audience Persona

The Audience Persona slide details demographics of U.S. farmers and policy professionals aged 35-55, with 60% male. It highlights 70% desktop access, top pages like Tariffs Guide (45%) and Trade Stats (30%), and interests in agricultural economics and policy.

Audience Persona

DemographicsDevice & Behavior
Ages 35-55 years old. Primarily U.S. farmers and policy professionals. 60% male audience.70% access via desktop. Top pages: Tariffs Guide (45%), Trade Stats (30%). Key interests: Agricultural economics and policy.
Slide 5 - Audience Persona
Slide 6 of 13

Slide 6 - Social Media & Referrals

The slide "Social Media & Referrals" shows screenshots of Twitter and LinkedIn pages, with top referrers including AgNews.com (30%) and USDA.gov (25%). It emphasizes how industry links drive targeted traffic and boost authority in the peanut trade niche.

Social Media & Referrals

!Image

  • Twitter and LinkedIn page screenshots
  • Top referrers: AgNews.com (30%), USDA.gov (25%)
  • Industry links drive targeted traffic
  • Boosts authority in peanut trade niche

Source: https://peanuttradeandtariffs.wpcomstaging.com

Speaker Notes
Screenshots: Twitter, LinkedIn pages. Top referrals: AgNews.com (30%), USDA.gov (25%). Reasoning: Industry links drive targeted traffic, boosting authority in peanut trade niche.
Slide 6 - Social Media & Referrals
Slide 7 of 13

Slide 7 - Major Site Changes

The "Major Site Changes" slide outlines key website updates. It highlights an interactive tariff calculator for boosted engagement, a redesigned mobile layout improving UX for 50% of traffic, and blog RSS integration for fresher content and better SEO.

Major Site Changes

  • Added interactive tariff calculator to boost engagement
  • Redesigned mobile layout for improved UX (50% mobile traffic)
  • Integrated blog RSS to enhance content freshness and SEO

Source: https://peanuttradeandtariffs.wpcomstaging.com

Slide 7 - Major Site Changes
Slide 8 of 13

Slide 8 - Future Content Ideas

The "Future Content Ideas" slide outlines engaging peanut industry content like a Tariff Impact Calculator (with peanut farm image) for interactivity and a Global Peanut Markets map to build authority. It also suggests Policy Updates (with news icons) for freshness and infographics to support visual strategy.

Future Content Ideas

  • Tariff Impact Calculator (peanut farm img): Drives interactivity.
  • Global Peanut Markets (world map): Builds authority.
  • Policy Updates (news icons): Keeps content fresh.
  • Infographics: Supports visual strategy.
Slide 8 - Future Content Ideas
Slide 9 of 13

Slide 9 - Google PageRank Results

The slide "Google PageRank Results" shows the homepage's PageRank score of 4 out of 10. It notes strong backlinks from agricultural sites supporting the ranking and recommends acquiring more .edu links to boost authority.

Google PageRank Results

!Image

  • Homepage PageRank score is 4 out of 10.
  • Strong backlinks from agricultural sites support ranking.
  • Acquire more .edu links to boost authority.

Source: peanuttradeandtariffs.wpcomstaging.com

Speaker Notes
PageRank screenshot placeholder. Analysis: Homepage PR 4/10, strong backlinks from ag sites. Improvements: More .edu links needed for boost. 📊
Slide 9 - Google PageRank Results
Slide 10 of 13

Slide 10 - Lighthouse Audit

The Lighthouse Audit slide reports Performance score of 85 (minify JavaScript), Accessibility at 95 (add alt text to images), and Best Practices at 90 (refine standards). The target is to achieve 95+ across all metrics.

Lighthouse Audit

  • Performance Score: 85 – Minify JavaScript to boost speed.
  • Accessibility Score: 95 – Add alt text to all images.
  • Best Practices Score: 90 – Refine for optimal standards.
  • Target: Achieve 95+ across all Lighthouse metrics. ⚡
Slide 10 - Lighthouse Audit
Slide 11 of 13

Slide 11 - SEO Tool Insights

The SEO Tool Insights slide reports a +15% CTR boost from optimizing meta titles for "peanut tariffs." It confirms successful Ahrefs recommendations implementation and plans to target long-tail keywords next for growth.

SEO Tool Insights

!Image

  • Optimized meta titles for 'peanut tariffs': +15% CTR
  • Implemented Ahrefs recommendations successfully
  • Next: Target long-tail keywords for growth

Source: Ahrefs

Speaker Notes
Ahrefs screenshot placeholder. Implemented: Optimized meta titles for 'peanut tariffs' - +15% CTR. Focus: Long-tail keywords next. 🔍 (112 chars)
Slide 11 - SEO Tool Insights
Slide 12 of 13

Slide 12 - humans.txt Slide

The humans.txt stats slide showcases 2 core skills (SEO & Design) and 4 key tools (GA4, Lighthouse, WP, Ahrefs). It also lists 1 hardware used (MacBook Pro) and 1 team effort (collaborative build).

humans.txt Slide

  • 2: Core Skills
  • SEO & Design

  • 4: Key Tools
  • GA4, Lighthouse, WP, Ahrefs

  • 1: Hardware Used
  • MacBook Pro

  • 1: Team Effort

Collaborative Build 👥💻 Source: Graphical icons: Skills (SEO, Design), Tools (GA4, Lighthouse), Software (WordPress, Ahrefs), Hardware (MacBook Pro). Team effort visualized! 👥💻

Slide 12 - humans.txt Slide
Slide 13 of 13

Slide 13 - 404 Page Finale

The conclusion slide, titled "404 Page Finale," humorously displays a "404 Page Not Found - Like Lost Peanuts!" message with thanks for attention and navigation links. Its subtitle welcomes Q&A to discuss peanuts and tariffs.

404 Page Finale

404 Page Not Found - Like Lost Peanuts!

Thank you for your attention!

Any Questions?

Home | Contact 😊

Q&A Welcome – Let's Discuss Peanuts & Tariffs!

Source: Peanut Trade & Tariffs Branding

Speaker Notes
Display as fun 404-themed closer in peanut brown/green colors. Invite Q&A with smile. Links to Home/Contact.
Slide 13 - 404 Page Finale

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