This title slide introduces the "Plan de communication 2026-2028." The subtitle highlights "De la visibilité à la performance mesurable," signaling a focus from visibility to measurable performance.

Plan de communication 2026-2028

De la visibilité à la performance mesurable

Source: UM6SS / Direction Communication

This agenda slide, titled "Ordre du jour," lists four key items for discussion. They include Bilan 2025 (2025 review), Diagnostic (assessment), Cadre de transformation (transformation framework), and Arbitrages demandés (requested decisions).

Ordre du jour

1. Bilan 2025
2. Diagnostic
3. Cadre de transformation
4. Arbitrages demandés

Source: PLAN DE COMMUNICATION 2026-2028

The slide "Bilan 2025 – Capacité de production confirmée" displays confirmed production stats. It reports 1,250 contents produced (posts, videos, articles, infographics), 185 events organized (conferences, webinars, lives), and over 18M total reach across channels.

Bilan 2025 – Capacité de production confirmée

• 1 250: Contenus produits

Posts, vidéos, articles et infographies

• 185: Événements organisés

Conférences, webinars et lives

• 18M+: Reach total

Audience cumulée sur tous canaux Source: Direction Communication UM6SS – PLAN 2026-2028

The 2025 channel positioning review highlights Instagram's top engagement and LinkedIn's strong B2B stance. Website traffic remains stable, while other channels are effectively optimized.

Bilan 2025 – Positionnement des canaux

• Instagram : Engagement au top
• LinkedIn : Positionnement B2B fort
• Site web : Trafic stable
• Autres canaux : Optimisés efficacement

Source: PLAN DE COMMUNICATION 2026-2028

The slide outlines a 2025 digital transformation workflow across four phases: Diagnostic (tool audits and action plan), Adoption (HubSpot CRM and Google Analytics 4 with 100% team training and +30% productivity), Optimisation (automated workflows and Power BI for -45% processing time and 60k MAD savings), and Mesure & ROI (real-time dashboards tracking KPIs for 220% global ROI). It highlights adopted tools, efficiency gains, and measured returns in a tabular format.

Bilan 2025 – Transformation digitale & optimisation

{ "headers": [ "Phase", "Outils adoptés", "Gains d'efficacité", "ROI mesuré" ], "rows": [ [ "Diagnostic", "Audit outils existants", "Gaps identifiés & baseline", "Plan d'action validé" ], [ "Adoption", "HubSpot CRM, Google Analytics 4", "Formation 100% équipes", "Productivité +30%" ], [ "Optimisation", "Workflows automatisés, Power BI", "Temps traitement -45%", "Économies 60k MAD" ], [ "Mesure & ROI", "Dashboards temps réel", "KPI trackés mensuels", "ROI global 220%" ] ] }

Source: PLAN DE COMMUNICATION 2026-2028

The slide diagnoses untapped steering potential due to a lack of unified KPIs for coherent management and a dominance of reactive over proactive piloting. It stresses the urgent need for a centralized, integrated dashboard.

Diagnostic – Potentiel de pilotage à activer

• Manque de KPIs unifiés pour un pilotage cohérent
• Pilotage réactif dominant au lieu de proactif
• Besoin impératif d'un dashboard centralisé intégré

Source: PLAN DE COMMUNICATION 2026-2028

The slide outlines UM6SS's strategy, emphasizing academic excellence in health sciences, cutting-edge innovation, global partnerships, and enhanced societal impact with improved employability. It contrasts current communication—reactive visibility and underutilized channels—with an aligned version offering measurable strategic support, admissions integration, and contributions to UM6SS goals.

Diagnostic – Opportunité d’alignement stratégique

| - Excellence académique et formation d’élite en sciences de la santé

• Innovation et recherche de pointe
• Internationalisation et partenariats globaux
• Impact sociétal et employabilité accrue | Actuelle :
• Visibilité réactive et production confirmée
• Canaux positionnés mais pilotage sous-exploité

Alignée :

• Soutien stratégique mesurable
• Intégration au processus admissions
• Contribution aux objectifs globaux UM6SS |

Source: PLAN DE COMMUNICATION 2026-2028

The slide tracks progress on three optimization levers: Pilotage at 50% with active KPI and governance deployment, Alignment with launched strategic analysis and initiated COM-Admissions, and Technology with ongoing digital tools audit and planned CRM optimization. Overall progress emphasizes interconnected levers for a performant 2026 transformation.

Trois leviers d’optimisation – État d’avancement

{ "features": [ { "icon": "📊", "heading": "Levier 1 : Pilotage", "description": "Avancement à 50%. KPIs et gouvernance en déploiement actif." }, { "icon": "🎯", "heading": "Levier 2 : Alignement", "description": "Analyse stratégique lancée. Alignement COM-Admissions initié." }, { "icon": "⚙️", "heading": "Levier 3 : Technologie", "description": "Audit outils numériques en cours. Optimisation CRM planifiée." }, { "icon": "🚀", "heading": "Progrès Global", "description": "Leviers interconnectés pour transformation 2026 performante." } ] }

Source: PLAN DE COMMUNICATION 2026-2028

The slide diagnoses under-exploited CRM and analytics potential, with current CRM usage at 45% and 70% of analytics data unused. It projects a +30% efficiency gain and 2.5x productivity ROI from optimized tools.

Diagnostic – Potentiel technologique sous-exploité

• +30%: Gain d’efficacité

Potentiel CRM & analytics

• 45%: Utilisation actuelle CRM

Sous-exploitation diagnostiquée

• 70%: Données analytics inexploitées

Opportunité de leads qualifiés

• 2.5x: ROI productivité

Comparatif outils optimisés Source: PLAN DE COMMUNICATION 2026-2028

This section header slide (number 10) is titled "Proposition – Trois composantes interdépendantes." Its subtitle introduces the three interdependent components: Pilotage, Processus, and Tech.

Proposition – Trois composantes interdépendantes

10

Proposition – Trois composantes interdépendantes

Introduction aux 3 composantes : Pilotage, Processus, Tech.

Source: PLAN DE COMMUNICATION 2026-2028

This slide depicts the common COM-Admissions workflow, outlining four phases: Lead Generation (COM, ongoing, via social media/events), Lead Qualification (COM & Admissions, 1-2 days, with scoring/contact), Nurturing & Conversion (COM, 1-4 weeks, via emails/webinars), and Inscription (Admissions, 1 day, for application/validation). It uses a table format with columns for Phase, Owner, Duration, and Key Actions.

Proposition – Processus commun COM–Admissions

{ "headers": [ "Phase", "Owner", "Duration", "Key Actions" ], "rows": [ [ "Lead Generation", "COM", "Ongoing", "Social media, events, website forms" ], [ "Lead Qualification", "COM & Admissions", "1-2 days", "Lead scoring, initial contact, eligibility check" ], [ "Nurturing & Conversion", "COM", "1-4 weeks", "Personalized emails, webinars, retargeting ads" ], [ "Inscription", "Admissions", "1 day", "Application submission, validation, enrollment confirmation" ] ] }

Source: PLAN DE COMMUNICATION 2026-2028

The slide "Proposition – Conditions de réussite" lists key success factors for the project. It emphasizes dedicated budgeted resources, comprehensive team training on new tools, rigorous monthly KPI monitoring, and continuous managerial commitment.

Proposition – Conditions de réussite

• Ressources dédiées et budgétisées pour le projet
• Formation complète des équipes aux nouveaux outils
• Suivi mensuel rigoureux des KPIs de performance
• Engagement directionnel pour un accompagnement continu

Source: PLAN DE COMMUNICATION 2026-2028

The slide "Alignement stratégique 2026" outlines three key initiatives for strategic alignment. It focuses on boosting UM6SS visibility through targeted digital campaigns, optimizing student recruitment via integrated COM-Admissions processes, and aligning and amplifying institutional strategic partnerships.

Alignement stratégique 2026

• Visibilité UM6SS renforcée via campagnes digitales ciblées
• Recrutement étudiant optimisé par processus COM-Admissions intégrés
• Partenariats stratégiques alignés et amplifiés institutionnellement

Source: PLAN DE COMMUNICATION 2026-2028

The slide lists 8 key required decisions for a transformation initiative, structured by decision, responsible department, and deadline from December 2025 to Q2 2026. Responsibilities span Direction Communication, Financière, RH, COM & Admissions, DSI, and Direction Générale, covering framework validation, budget approval (207k MAD), recruitment, CRM adoption, training, KPIs, and strategic review.

Décisions requises : 8 points structurants

{ "headers": [ "Décision", "Responsable", "Délai" ], "rows": [ [ "Validation cadre transformation", "Direction Communication", "Décembre 2025" ], [ "Approbation budget 207k MAD", "Direction Financière", "Janvier 2026" ], [ "Recrutement community manager", "RH", "Février 2026" ], [ "Lancement processus COM-Admissions", "COM & Admissions", "Mars 2026" ], [ "Adoption CRM Dynamics", "DSI", "Avril 2026" ], [ "Formation équipes digitales", "Direction Communication", "Mai 2026" ], [ "Déploiement KPI performance", "Direction Communication", "Juin 2026" ], [ "Revue stratégique semestrielle", "Direction Générale", "Dès Q2 2026" ] ] }

Source: PLAN DE COMMUNICATION 2026-2028

The slide outlines a required investment of 207,000 MAD, equivalent to 1.4% of the total budget. It breaks down as 40% for tech infrastructure, 30% for training and skill development, and 30% for software and hardware tools.

Investissement requis : 207 000 MAD (1,4% du budget)

• 207 000: MAD Investissement

1,4% du budget total

• 40%: Tech

Infrastructure technologique

• 30%: Formation

Développement compétences

• 30%: Outils

Logiciels et matériels

The slide "Retour attendu – bénéfices quantifiables" lists quantifiable benefits, including a 25% increase in qualified leads and 3x ROI on campaigns. It also highlights 40% greater online visibility and measurable KPIs for optimized management.

Retour attendu – bénéfices quantifiables

• +25% de leads qualifiés générés
• ROI multiplié par 3 sur les campagnes
• Visibilité accrue de +40% en ligne
• KPIs mesurables pour pilotage optimisé

Source: PLAN DE COMMUNICATION 2026-2028

The 2026 implementation timeline launches the plan in Q1 with COM-Admissions processes, team training, and digital tool activation. It proceeds with Phase 1 rollout on Instagram and LinkedIn in Q2, KPI-based optimizations in Q3, and annual ROI evaluation plus 2027 prep in Q4.

Calendrier de mise en œuvre 2026

Q1 2026: Lancement du Plan Initiation des processus COM-Admissions, formations équipes et activation outils digitaux. Q2 2026: Rollout Phase 1 Déploiement sur canaux prioritaires (Instagram, LinkedIn) avec monitoring performance initial. Q3 2026: Optimisation Intermédiaire Ajustements stratégiques basés sur KPIs, alignement COM-Admissions et territorial. Q4 2026: Clôture et Évaluation Bilan annuel, mesure ROI, préparation transformation 2027 avec arbitrages validés.

Source: PLAN DE COMMUNICATION 2026-2028

The slide "Arbitrages demandés (4 points clés)" lists four key requested actions. These include validating the proposed 207,000 MAD budget, defining strategic CRM priorities, committing to key institutional partnerships, and strengthening communication governance.

Arbitrages demandés (4 points clés)

• Validation du budget proposé (207 000 MAD)
• Définition des priorités CRM stratégiques
• Engagement de partenariats institutionnels clés
• Renforcement de la gouvernance communicationnelle

Source: PLAN DE COMMUNICATION 2026-2028

The slide outlines a progression from confirmed 2025 production review, to 2026-2028 strategic transformation, and measurable results. It closes with readiness for excellence and a call to approve the 4 key arbitrages today.

Synthèse – De la production à la performance

<strong>Du bilan à la performance :</strong><br>Bilan 2025 : Production confirmée.<br>Transformation 2026-2028 : Alignement stratégique.<br>Résultats : Impact mesurable.<br><br><em>Closing : Prêts pour l'excellence.</em><br><strong>CTA : Approuver les 4 arbitrages clés dès aujourd'hui.</strong>

Bilan → Transformation → Résultats

Source: PLAN DE COMMUNICATION 2026-2028

This is a section header slide titled "Annexes." Its subtitle states "Performance détaillée et supports complémentaires," indicating detailed performance data and supplementary materials.

Annexes

Annexes

Performance détaillée et supports complémentaires

Source: PLAN DE COMMUNICATION 2026-2028

The Instagram detailed performance slide showcases 28K new followers with +35% growth in 2025. It also highlights a 4.8% engagement rate above the industry average and 1.8M average monthly reach boosted by stories and reels.

Performance détaillée Instagram

• 28K: Nouveaux Followers

Croissance +35% en 2025

• 4.8%: Taux d'Engagement

Supérieur à la moyenne sectorielle

• 1.8M: Reach Mensuel Moyen

Boosté par stories et reels Source: Instagram Insights 2025

LinkedIn performance stats show 250 posts published (up 39% from 180 in 2024), 5.2K new connections (49% annual growth), 150 leads generated (doubled from 80), and 1.2M total impressions. All metrics reflect doubled audience engagement and robust year-over-year gains.

Performance détaillée LinkedIn

• 250: Posts publiés

vs 180 en 2024 (+39%)

• 5.2K: Nouvelles connexions

Croissance de 49% annuelle

• 150: Leads générés

Doublement vs 2024 (80)

• 1.2M: Impressions totales

Audience engagée x2 Source: Données internes UM6SS 2025

This slide compares HubSpot and Dynamics 365 CRMs on price, features, integration, and recommendations. HubSpot provides a free scalable starter plan with marketing/sales/service tools and 1000+ app integrations, ideal for UM6SS due to cost, while Dynamics starts at 65€/user/month with CRM/ERP/AI and Microsoft ecosystem ties for complex organizations.

Comparatif CRM (HubSpot vs Dynamics)

{ "headers": [ "Critère", "HubSpot", "Dynamics 365" ], "rows": [ [ "Prix", "Gratuit starter, scalable", "65€/user/mois min" ], [ "Fonctionnalités", "Marketing, ventes, service", "CRM + ERP + IA" ], [ "Intégration", "+1000 apps, API facile", "Microsoft 365, Azure" ], [ "Recommandation", "✅ Idéal UM6SS (coût)", "Pour orgs complexes" ] ] }

The 2024-2025 budget totals 15M MAD with a 92% achievement rate against forecasts. Digital & Tech claims the largest share at 42%, up +22% from 2023.

Répartition budget 2024–2025

• 15M MAD: Budget total

Prévisionnel 2024-2025

• 92%: Taux réalisation

Global vs prévisionnel

• 42%: Digital & Tech

Part allouée principale

• +22%: Évolution annuelle

Vs exercice 2023 Source: PLAN DE COMMUNICATION 2026-2028

The slide "Couverture territoriale" highlights main offices in Casablanca and Rabat, Morocco. It also shows strategic partners in North Africa, an extended network in Sub-Saharan Africa, and icons for 20+ active locations.

Couverture territoriale

!Image

• Bureaux principaux au Maroc : Casablanca, Rabat
• Partenaires stratégiques en Afrique du Nord
• Réseau étendu en Afrique subsaharienne
• Icônes pour 20+ localisations actives

Source: Image from Wikipedia article "Africa"

The slide "Potentiel Afrique subsaharienne" highlights fast-growing emerging health markets and massive demand for specialized medical skills in Sub-Saharan Africa. It outlines academic partnerships with local universities, an entry strategy via hybrid digital training, and alignment with the African Union's Agenda 2063.

Potentiel Afrique subsaharienne

• Marchés émergents en santé en forte croissance
• Partenariats académiques avec universités subsahariennes
• Stratégie d'entrée via formations digitales hybrides
• Demande massive en compétences médicales spécialisées
• Alignement Agenda 2063 Union Africaine

Source: PLAN DE COMMUNICATION 2026-2028

This conclusion slide, titled "Remerciements & Note stratégique disponible," thanks the audience with "Merci pour votre attention."

The subtitle states that the full note is attached and provides the contact email: com@um6ss.ma.

Remerciements & Note stratégique disponible

Merci pour votre attention.

Note complète jointe. Contact : com@um6ss.ma.

Source: PLAN DE COMMUNICATION 2026-2028