This title slide introduces a study on students' awareness and investment behavior in the Indian stock market. It specifies the project for B.Com (Hons + Research) 7th Semester at School of Commerce, DAVV, guided by Dr. Anjali Pandey.

A Study on Students’ Awareness and Investment Behaviour

in the Indian Stock Market

B.Com (Hons + Research) | 7th Semester School of Commerce, DAVV Guided by: Dr. Anjali Pandey

Source: DAVV university logo and stock market icon (bull/bear or graph icon)

This introductory slide highlights the importance of the Indian stock market, rising student interest via digital platforms, and an awareness gap among youth. It focuses the study on students' knowledge and behavior.

Introduction

• Importance of the Indian stock market
• Rising student interest via digital platforms
• Awareness gap among youth
• Study focus: Students’ knowledge & behavior

India's leading stock exchanges, BSE and NSE, offer investment options like equity shares and mutual funds, regulated by SEBI for transparency and investor protection. The slide highlights students as emerging participants in the stock market.

Background of the Study

• BSE and NSE: India's leading stock exchanges
• Investment options: Equity shares and mutual funds
• SEBI: Regulator ensuring transparency and protection
• Students: Emerging investors in the stock market

Source: BSE/NSE building image

The Indian stock market slide highlights opportunities like high growth potential and easy access via apps such as Zerodha, enabling effortless investing through smartphones and low brokerage. It also outlines key risks, including high volatility, unpredictable losses, scams, and pump-and-dump schemes, stressing the need for caution.

Overview of the Indian Stock Market

SEBI regulates securities markets effectively and ensures transparency in transactions. It protects investor interests comprehensively while promoting awareness programs and education.

Role of SEBI

• Regulates securities markets effectively
• Ensures transparency in transactions
• Protects investor interests comprehensively
• Promotes awareness programs and education

Source: SEBI logo/icon

Young investors contribute to economic growth and market liquidity while benefiting from compounding through early investment habits. They face challenges like lack of knowledge and risk aversion.

Role of Young Investors

• Contribute to economic growth and market liquidity
• Benefit from compounding through early investment habits
• Face challenges: lack of knowledge, risk aversion

The slide titled "Objectives of the Study" lists the key goals of the research as an agenda. These objectives are to assess awareness levels, analyze perceptions, identify preferences, and explore challenges.

Objectives of the Study

1. 1. Assess awareness levels
2. 2. Analyze perceptions
3. 3. Identify preferences
4. 4. Explore challenges

Source: A Study on Students’ Awareness and Investment Behaviour in the Indian Stock Market

The slide presents the study's null hypothesis (H₀), stating no significant awareness gap among students on the Indian stock market or differences in risk/reward perceptions, investment preferences (e.g., SIP vs. direct stocks), or challenges. The alternative hypothesis (H₁) posits a significant awareness gap with notable differences in perceptions, preferences, and barriers to stock market participation.

Hypotheses of the Study

The research methodology uses a descriptive and quantitative approach with convenience sampling via an online Google Form survey. Target respondents are students aged 18–25.

Research Methodology

• Descriptive and quantitative research approach
• Convenience sampling technique utilized
• Online Google Form survey instrument
• Target respondents: Students aged 18–25

The Sample Profile stats slide reports 109 total responses from surveyed undergraduate students. All 100% of respondents are aged 18-25 and undergraduates from Commerce, Arts, or Science faculties.

Sample Profile

• 109: Total Responses

Undergraduate students surveyed

• 100%: Aged 18-25

All respondents in range

• 100%: Undergraduates

From Commerce, Arts, Science Source: Primary Survey Data

92% of respondents are aware of the stock market, but only 28% have in-depth knowledge and 35% feel confident investing. Meanwhile, 75% prefer systematic investment plans (SIP) over lump sum investments.

Findings

• 92%: Aware of Stock Market

High general awareness

• 28%: In-depth Knowledge

Low detailed understanding

• 35%: Investment Confidence

Low self-assessed levels

• 75%: Prefer SIP Investments

Systematic over lump sum Source: Survey of 109 Students

The conclusion slide notes low confidence despite present awareness, with risk perception as a key influencer and a need for financial education. It closes with thanks and a call to embrace financial education for confident investing.

Conclusion

• Awareness present but confidence low

• Risk perception key influencer
• Need for financial education

Closing: Thank you for your attention. Call-to-action: Embrace financial education to invest confidently.

Source: A Study on Students’ Awareness and Investment Behaviour in the Indian Stock Market

The "Suggestions" slide proposes initiatives to boost financial literacy and safe investing. Key points include promoting literacy programs, investment workshops, SIPs, student mentorship, and secure digital platforms.

Suggestions

• 💡 Promote financial literacy programs
• 💡 Conduct workshops on investing
• 💡 Encourage Systematic Investment Plans (SIPs)
• 💡 Provide mentorship for students
• 💡 Promote safe digital platforms

The Bibliography slide features a table listing key sources and their details. It includes BSE/NSE reports for market data, SEBI guidelines for regulations, academic journals for studies, and official websites for awareness info.

Bibliography

{ "headers": [ "Source", "Details" ], "rows": [ [ "BSE/NSE reports", "Market data" ], [ "SEBI guidelines", "Regulations" ], [ "Academic journals", "Studies" ], [ "Official websites", "Awareness info" ] ] }

Source: Key references and sources used in the study