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DTC + HCP Synergy Boosts Conversions

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Create one professional PowerPoint slide titled 'Background & Incremental Impact on Conversion' from the IQVIA 360Halo Analysis. Slide layout: - **Title:** Background & Incremental Impact on Conversion - **Left side (Background):** - IQVIA’s 360Halo Analysis quantifies how DTC and HCP promotions work individually and together. - Uses 1:1 patient-level test vs. control design to isolate incremental NRx lift. - Core question: Are patients more likely to convert when exposed to DTC promotion and visit an HCP who was exposed to the HCP campaign? - **Right side (Results):** - Include a clean bar or icon chart summarizing: - DTC Only: +0.3358% absolute lift (+59% relative) - HCP Only: +0.4355% absolute lift (+55% relative) - DTC + HCP Overlap: +0.0499% absolute lift (+24% relative) - Note: All results significant at >95% confidence level. - **Design:** Corporate professional style using IQVIA colors (blue, gray, white). Include subtle infographic accents for visual appeal.

IQVIA 360Halo Analysis uses patient-level data to isolate NRx lifts: DTC only +0.34% (59% rel), HCP only +0.44% (55% rel), overlap +0.05% (24% rel). All significant >95% confidence. Confirms combined

December 19, 20256 slides
Slide 1 of 6

Slide 1 - Background & Incremental Impact on Conversion

This title slide is titled "Background & Incremental Impact on Conversion." Its subtitle describes the IQVIA 360Halo Analysis, which quantifies DTC and HCP promotional impacts.

Background & Incremental Impact on Conversion

IQVIA 360Halo Analysis: Quantifying DTC and HCP Promo Impacts

Source: IQVIA 360Halo Analysis

Speaker Notes
IQVIA’s 360Halo Analysis quantifies DTC and HCP promo impacts using patient-level test vs. control. Core question: Do DTC + HCP exposures increase conversion? Results: DTC +59% rel, HCP +55% rel, Overlap +24% rel (all p<0.05).
Slide 1 - Background & Incremental Impact on Conversion
Slide 2 of 6

Slide 2 - Presentation Agenda

This agenda outlines the IQVIA 360Halo Analysis background, patient-level methodology, core question on DTC-HCP synergy, key results, and statistical takeaways. It highlights DTC (+0.3358%, +59%), HCP (+0.4355%, +55%), and overlap (+0.0499%, +24%) NRx lifts, all >95% confident with implications for combined promotions.

Presentation Agenda

  1. Background

    2. IQVIA 360Halo Analysis quantifies DTC and HCP promotions individually and together.

  2. Methodology

    3. 1:1 patient-level test vs. control design isolates incremental NRx lift.

  3. Core Question

    4. Do DTC-exposed patients convert more with HCP campaign-exposed doctors?

  4. Key Results

    5. DTC +0.3358% (+59%), HCP +0.4355% (+55%), Overlap +0.0499% (+24%) absolute lifts.

  5. Statistical Significance & Takeaways

All results >95% confidence; key implications for combined promotions. Source: IQVIA 360Halo Analysis

Slide 2 - Presentation Agenda
Slide 3 of 6

Slide 3 - Background & Incremental Impact on Conversion

IQVIA 360Halo quantifies DTC and HCP promotions individually and together using 1:1 patient-level test vs. control to isolate incremental NRx lift. DTC only delivers +0.3358% absolute lift (+59% relative), HCP only +0.4355% (+55% relative), and DTC + HCP overlap +0.0499% (+24% relative).

Background & Incremental Impact on Conversion

  • IQVIA 360Halo quantifies DTC & HCP promotions individually and together.
  • 1:1 patient-level test vs. control isolates incremental NRx lift.
  • DTC Only: +0.3358% absolute lift (+59% relative)
  • HCP Only: +0.4355% absolute lift (+55% relative)
  • DTC + HCP Overlap: +0.0499% absolute lift (+24% relative)

Source: IQVIA 360Halo Analysis

Speaker Notes
All results significant at >95% confidence. Core question: Are patients more likely to convert when exposed to DTC promotion and visit an HCP exposed to HCP campaign?
Slide 3 - Background & Incremental Impact on Conversion
Slide 4 of 6

Slide 4 - Background & Incremental Impact on Conversion

IQVIA’s 360Halo Analysis quantifies DTC and HCP promotions individually and together using 1:1 patient-level test vs. control to isolate incremental NRx lift. The core question is whether DTC-exposed patients convert more when visiting HCP-exposed physicians.

Background & Incremental Impact on Conversion

  • IQVIA’s 360Halo Analysis quantifies DTC & HCP promotions individually and together.
  • Uses 1:1 patient-level test vs. control to isolate incremental NRx lift.
  • Core question: DTC-exposed patients convert more visiting HCP-exposed physicians?

Source: IQVIA 360Halo Analysis

Speaker Notes
Right side: Clean bar chart - DTC Only: +0.3358% abs (+59% rel); HCP Only: +0.4355% abs (+55% rel); DTC+HCP: +0.0499% abs (+24% rel). Note: All >95% CI. IQVIA colors (blue/gray/white), subtle infographics.
Slide 4 - Background & Incremental Impact on Conversion
Slide 5 of 6

Slide 5 - Background & Incremental Impact on Conversion

The slide shows incremental conversion lifts: DTC only at +0.3358% (+59%), HCP only at +0.4355% (+55%), and DTC+HCP overlap at +0.0499% (+24%). All results are statistically significant with >95% confidence.

Background & Incremental Impact on Conversion

  • +0.3358% (+59%): DTC Only Lift

    • Absolute (relative) on conversion

  • +0.4355% (+55%): HCP Only Lift

    • Absolute (relative) on conversion

  • +0.0499% (+24%): DTC + HCP Lift

    • Overlap absolute (relative) lift

  • >95%: Confidence Level

All results significant Source: IQVIA 360Halo Analysis

Speaker Notes
IQVIA’s 360Halo Analysis uses 1:1 patient-level test vs. control to isolate incremental NRx lift. Core question: Are patients more likely to convert when exposed to DTC promotion and visit an HCP exposed to the HCP campaign? All results significant at >95% confidence.
Slide 5 - Background & Incremental Impact on Conversion
Slide 6 of 6

Slide 6 - Key Insights

Significant lifts confirm the value of combining DTC and HCP strategies. Adopt integrated promotions to maximize patient conversions.

Key Insights

Significant lifts confirm combined DTC + HCP value.

Adopt integrated promotions to maximize patient conversions.

Source: IQVIA 360Halo Analysis

Speaker Notes
All lifts significant >95% confidence. Subtle overlap lift shows combined promo value. Corporate IQVIA style w/ infographic accents.
Slide 6 - Key Insights

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