Inverse Reach-Frequency Relationship: Optimization Guide

Generated from prompt:

Create a professional 1-slide presentation titled: "Inverse Relationship Between Reach & Frequency". Slide layout: - Left side: Line graph visual showing inverse relationship between Reach (X-axis) and Frequency (Y-axis). As reach increases, average frequency per user decreases. Include labeled axes and a smooth downward sloping curve. - Add small annotation callout: "As reach expands, impressions are distributed across a broader audience, lowering average frequency per user." - Right side: Bullet point section titled "How to Think About Optimization" Bullets: • Optimize for Reach when: - Launching a new campaign or product - Prioritizing awareness and unique audience penetration - Managing frequency fatigue concerns - Expanding into new audience segments • Optimize for Frequency when: - Driving consideration or mid-funnel engagement - Supporting complex messaging that requires repetition - Retargeting high-intent audiences - Reinforcing brand recall before key moments (e.g., events, launches) Design style: - Clean corporate design - White background - Blue accent colors - Simple modern typography - Professional and executive-ready Footer placeholder for company branding/logo.

Explore the core inverse relationship between audience reach and frequency in ad campaigns. With fixed impressions, expanding reach lowers average frequency per user. Guidance on prioritizing reach for awareness and new segments vs. frequency for mid

February 27, 20261 slides
Slide 1 of 1

Slide 1 - Inverse Relationship Between Reach & Frequency

  • Optimize for Reach when:
  • • Launching a new campaign or product
  • • Prioritizing awareness and unique audience penetration
  • • Managing frequency fatigue concerns
  • • Expanding into new audience segments
  • Optimize for Frequency when:
  • • Driving consideration or mid-funnel engagement
  • • Supporting complex messaging that requires repetition
  • • Retargeting high-intent audiences
  • • Reinforcing brand recall before key moments (e.g., events, launches)

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Photo by Isaac Smith on Unsplash

Slide 1 - Inverse Relationship Between Reach & Frequency

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