This title slide features the main heading "Social Media Growth & Brand Transformation." The subtitle specifies it as a "Proposal for Tawjeeh Education – Morocco."

Social Media Growth & Brand Transformation

Proposal for Tawjeeh Education – Morocco

Source: Prepared by Karaf.ai

This slide outlines the presentation agenda, beginning with current challenges and the brand transformation strategy. It continues with the social media growth plan, implementation timeline, expected results, and next steps.

Presentation Agenda

1. Current Challenges
2. Brand Transformation Strategy
3. Social Media Growth Plan
4. Implementation Timeline
5. Expected Results
6. Next Steps

Source: Social Media Growth & Brand Transformation Proposal for Tawjeeh Education – Morocco

This section header slide, titled "Current Social Media Landscape" (section 02), introduces the topic. It notes that low engagement and limited reach are hindering Tawjeeh's student attraction in Morocco's education sector.

Current Social Media Landscape

02

Current Social Media Landscape

Low engagement and limited reach hinder Tawjeeh's student attraction in Morocco's education sector.

Source: Social Media Growth & Brand Transformation Proposal for Tawjeeh Education – Morocco

The slide outlines key challenges in audience growth and engagement, including inconsistent posting schedules, weak visual identity, and low interaction rates. It also highlights fierce competition from other edtech brands.

Key Challenges

• Inconsistent posting schedules undermine audience growth.
• Weak visual identity dilutes brand recognition.
• Low audience interaction stifles community engagement.
• Fierce competition from other edtech brands.

Source: Social Media Growth & Brand Transformation Proposal for Tawjeeh Education – Morocco

The slide outlines a brand transformation strategy with a modernized logo featuring a Moroccan-inspired palette of saffron orange, royal blue, and emerald green, plus bilingual Arabic/French typography. It also emphasizes storytelling on Tawjeeh student successes through compelling bilingual narratives that foster emotional connections with Moroccan families.

Brand Transformation Strategy

Source: Social Media Growth & Brand Transformation Proposal for Tawjeeh Education – Morocco

The slide presents a four-phase Social Media Growth Plan targeting Moroccan students with Tawjeeh exam tips via Instagram and Facebook. Phases include content calendar creation (Content Team, weeks 1-2 ongoing), paid ads (Ads Specialist, months 1-3), influencer partnerships (Partnerships Manager, months 2-4), and community building (Community Manager, ongoing from month 1).

Social Media Growth Plan

{ "headers": [ "Phase", "Key Activities", "Owner", "Duration" ], "rows": [ [ "1. Content Calendar", "Develop monthly content calendar with Tawjeeh exam tips, student success stories, Morocco-focused reels and stories.", "Content Team", "Weeks 1-2, ongoing" ], [ "2. Paid Ads on Instagram/FB", "Launch targeted ad campaigns to boost followers, engagement, and leads among Moroccan students.", "Ads Specialist", "Months 1-3, allocated budget" ], [ "3. Influencer Partnerships", "Partner with local Moroccan education influencers for authentic reviews and co-created content.", "Partnerships Manager", "Months 2-4" ], [ "4. Community Building", "Foster engagement via live Q&A sessions, polls, challenges, and user-generated content.", "Community Manager", "Ongoing from Month 1" ] ] }

Source: Social Media Growth & Brand Transformation Proposal for Tawjeeh Education – Morocco

The Implementation Timeline for Tawjeeh Education's social media strategy begins with a Month 1 audit and rebrand, followed by content development in Months 2-3 to boost engagement. It then launches targeted growth campaigns in Months 4-6 in Morocco, transitioning to ongoing optimization from Month 7+.

Implementation Timeline

Month 1: Audit & Rebrand Conduct comprehensive social media audit and execute rebranding for Tawjeeh Education. Months 2-3: Ramp Up Content Develop and schedule high-quality content to boost engagement and visibility. Months 4-6: Launch Growth Campaigns Run targeted ads and promotions to accelerate follower growth in Morocco. Month 7+: Ongoing Optimization Analyze data, refine strategies, and scale successful tactics for long-term success.

Source: Social Media Growth & Brand Transformation Proposal for Tawjeeh Education – Morocco

The Projected Results slide forecasts 300% follower growth and a 5x engagement rate multiplier. It also targets 20% lead conversion and a 4:1 ROI within 6 months.

Projected Results

• 300%: Follower Growth

Expected increase

• 5x: Engagement Rate

Interaction multiplier

• 20%: Lead Conversion

Target rate

• 4:1: ROI in 6 Months

Return on investment Source: Social Media Growth & Brand Transformation Proposal for Tawjeeh Education – Morocco

The conclusion slide, titled "Let's Transform Tawjeeh!", displays "Thank You! 🇲🇦📈" as its main text. The subtitle calls to "Partner with us for explosive growth" and urges contacting for a customized quote.

Let's Transform Tawjeeh!

Thank You! 🇲🇦📈

Partner with us for explosive growth. Contact for customized quote.

Source: Social Media Growth & Brand Transformation Proposal for Tawjeeh Education – Morocco