REWOL Lean Canvas: Screenshot to Shop Local (41 chars)

• 📱 Screenshot it
• 💰 Save money
• 🏪 Shop local

Expensive online clothing burdens shoppers, while local shops offer similar products invisibly. No platform connects customers to multiple shops.

Problem

• Expensive online clothing burdens shoppers.
• Local shops offer similar products invisibly.
• No platform connects customers to multiple shops.

The solution enables users to upload screenshots of clothing items, using AI image recognition to match and find the same item at the lowest local price. It offers secure payments, local delivery, and a commission-based model with no inventory risk.

Solution

• Upload screenshot to find same item at lowest local price.
• AI image recognition matches clothing.
• Secure payments & local delivery.
• Commission-based, no inventory risk.

The slide, titled "Unique Value Proposition," features a quote from Akhil Gupta, Founder & CEO of REWOL. It reads: “Screenshot it. Save money. Shop local,” positioning REWOL as India's first platform transforming informal screenshot shopping into a scalable revolution for local fashion discovery.

Unique Value Proposition

> “Screenshot it. Save money. Shop local.” The first platform in India turning informal screenshot shopping into a scalable business revolutionizing local fashion discovery.

— Akhil Gupta, Founder & CEO, REWOL

Source: REWOL Lean Canvas

The "Unfair Advantage" slide highlights three key competitive edges. It features proprietary AI for precise clothing image matching, early partnerships with local shops and delivery, and a trusted community for price savings and discovery.

Unfair Advantage

• Proprietary AI for precise clothing image matching
• Early partnerships with local shops and delivery
• Trusted community for price savings and discovery

The slide on Customer Segments lists price-sensitive shoppers—such as students, professionals, and families—alongside local clothing shops with excess stock. It also targets urban consumers in major Indian cities.

Customer Segments

• Price-sensitive shoppers: students, professionals, families.
• Local clothing shops with excess stock.
• Urban consumers in major Indian cities.

The Key Metrics slide showcases over 150 local clothing shops onboarded and 5K active app users monthly. It also highlights a 12% conversion rate from screenshot to purchase and an average ₹45 commission per order.

Key Metrics

• 150+: Shops Onboarded

Local clothing stores partnered

• 5K: Active Users/Month

Engaged app users monthly

• 12%: Conversion Rate

From screenshot to purchase

• ₹45: Avg Commission/Order

Per successful transaction

The "Channels" slide highlights reaching users via Instagram, WhatsApp, and YouTube while partnering with local delivery services. It also emphasizes driving growth through referral programs and onboarding shops with local campaigns.

Channels

• Reach users through Instagram, WhatsApp, YouTube.
• Partner with local delivery services.
• Drive growth via referral programs.
• Onboard shops with local campaigns.

Existing alternatives include WhatsApp screenshots and offline bargaining, which save money but are disorganized, time-consuming, and limited to personal networks. Online marketplaces like Amazon, Flipkart, and Myntra offer vast selections with easy delivery but have higher prices and miss cheaper informal options.

Existing Alternatives

The "High-Level Concept" slide features a quote: "\"Zara look at Sarojini prices.\" REWOL is the Uber for screenshot shopping—upload a pic, match AI to local deals, save big while shopping local." It is attributed to Priya Singh, Founder & CEO of REWOL, pioneering AI-driven local fashion discovery in India.

High-Level Concept

> "Zara look at Sarojini prices." REWOL is the Uber for screenshot shopping—upload a pic, match AI to local deals, save big while shopping local.

— Priya Singh, Founder & CEO, REWOL (Pioneering AI-driven local fashion discovery in India)

Source: REWOL Lean Canvas

The "Early Adopters" slide lists college students and young professionals as key initial users. It also targets local shops with unsold stock and WhatsApp screenshot shoppers.

Early Adopters

• College students and young professionals
• Local shops with unsold stock
• WhatsApp screenshot shoppers

The "Cost Structure" slide highlights key business expenses in a bullet-point format. It lists app development and maintenance costs, shop onboarding and training expenses, and marketing and delivery partnerships.

Cost Structure

• App development and maintenance costs
• Shop onboarding and training expenses
• Marketing and delivery partnerships

The slide "Revenue Streams" lists commission per order as the primary source, along with premium shop subscriptions. It also notes future plans for ads and featured listings.

Revenue Streams

• Commission per order (primary revenue)
• Premium shop subscriptions
• Future: Ads & featured listings

The closing slide thanks the audience and urges making local fashion visible again. It invites Q&A and encourages partnering to shop local today.

Closing

Thank you — Let’s make local fashion visible again!

Q&A? Partner with us to shop local today!

Source: Lean Canvas for REWOL