Zine Capital Invest Internship Report (34 chars)

Generated from prompt:

Professional PowerPoint presentation summarizing an internship report at Zine Capital Invest. Include these slides: 1. Title Slide – Internship at Zine Capital Invest (Name: Omar Ouadrhiri, Marketing & Management Major, Al Akhawayn University) 2. Introduction – Overview of internship objectives, duration (Sept 29–Dec 1, 2025), and purpose: applying marketing knowledge in a real FMCG environment. 3. Business Environment – Company profile (Moroccan holding in food industry managing Tobigo and Al Itkane), organizational structure, and market role. 4. Business Problem – Challenge: Strengthening brand competitiveness and shelf visibility of Tobigo & Al Itkane through improved benchmarking, packaging innovation, and event-driven engagement. 5. Methodology – Benchmarking competitors, packaging research & AI prototypes, event coordination (Tobigo tombola and team building event). 6. Key Findings – Insights from benchmarking (transparent windows, clearer labeling), packaging prototypes, event management learnings, and operational observations. 7. Recommendations – Gather consumer feedback, track visibility metrics, update competitor benchmarking regularly. 8. Conclusion – Summary of learning outcomes, professional growth, and appreciation for mentors. Tone: professional, concise, and visually clean. Include visuals like charts, icons, and brand mockups where appropriate.

Omar Ouadrhiri's 2025 internship at Zine Capital Invest applied marketing in FMCG for Tobigo & Al Itkane brands. Covers objectives, company profile, competitiveness challenges, benchmarking/events met

December 7, 20258 slides
Slide 1 of 8

Slide 1 - Internship Presentation – Zine Capital Invest

🎓 By: Omar Ouadrhiri

Marketing & Management | Al Akhawayn University | Sept 29–Dec 1, 2025 | Supervisors: Mustafa Et Toualy & Chetibi Ayman

Slide 1 - Internship Presentation – Zine Capital Invest
Slide 2 of 8

Slide 2 - Introduction

  • Zine Capital Invest: major Moroccan holding in FMCG
  • Brands: Tobigo (biscuits) & Al Itkane (pasta)
  • Internship goal: apply marketing & management theory in real projects
  • Work split: factory (Had Soualem) & HQ (La Colline)
Slide 2 - Introduction
Slide 3 of 8

Slide 3 - Business Environment

  • Structure: Central management + brand teams (Tobigo, Al Itkane)
  • Operations: Production, marketing & logistics are integrated
  • Market role: Strong national presence, retail partnerships, influencer collabs
  • Focus on quality, visibility, and consumer trust
Slide 3 - Business Environment
Slide 4 of 8

Slide 4 - Business Problem

  • How to improve brand competitiveness & shelf visibility
  • Challenges:
  • Limited differentiation on shelves
  • Packaging not maximizing attention
  • Need for more event-driven brand engagement
Slide 4 - Business Problem
Slide 5 of 8

Slide 5 - Methodology

  • Benchmarking: Visited supermarkets, analyzed competitors (price, design, placement)
  • Packaging Research: AI mockups with transparent windows & color hierarchy
  • Event Coordination: Assisted in Tobigo Tombola
  • Event Coordination: Planned company team-building day
Slide 5 - Methodology
Slide 6 of 8

Slide 6 - Key Findings

  • Transparent packaging builds trust & product visibility
  • Strong colors improve brand recognition
  • Events boost engagement but need clear logistics coordination
  • Marketing must align with production timelines
Slide 6 - Key Findings
Slide 7 of 8

Slide 7 - Recommendations

  • Collect consumer feedback on packaging & events
  • Track KPIs (shelf visibility, event participation, stock levels)
  • Update competitor benchmarking regularly
  • Maintain strong coordination between marketing & production
Slide 7 - Recommendations
Slide 8 of 8

Slide 8 - Conclusion

**Key Learnings

  • Full view of FMCG operations
  • Developed project management & analytical skills
  • Enhanced communication & coordination
  • Confirmed interest in FMCG marketing career
  • Grateful to Zine Capital Invest & mentors**

Thank you for your attention.

Slide 8 - Conclusion

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