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Slide 1 - Internship Presentation – Zine Capital Invest
🎓 By: Omar Ouadrhiri
Marketing & Management | Al Akhawayn University | Sept 29–Dec 1, 2025 | Supervisors: Mustafa Et Toualy & Chetibi Ayman
Zine Capital Invest Internship Report (34 chars)
Generated from prompt:
Professional PowerPoint presentation summarizing an internship report at Zine Capital Invest. Include these slides: 1. Title Slide – Internship at Zine Capital Invest (Name: Omar Ouadrhiri, Marketing & Management Major, Al Akhawayn University) 2. Introduction – Overview of internship objectives, duration (Sept 29–Dec 1, 2025), and purpose: applying marketing knowledge in a real FMCG environment. 3. Business Environment – Company profile (Moroccan holding in food industry managing Tobigo and Al Itkane), organizational structure, and market role. 4. Business Problem – Challenge: Strengthening brand competitiveness and shelf visibility of Tobigo & Al Itkane through improved benchmarking, packaging innovation, and event-driven engagement. 5. Methodology – Benchmarking competitors, packaging research & AI prototypes, event coordination (Tobigo tombola and team building event). 6. Key Findings – Insights from benchmarking (transparent windows, clearer labeling), packaging prototypes, event management learnings, and operational observations. 7. Recommendations – Gather consumer feedback, track visibility metrics, update competitor benchmarking regularly. 8. Conclusion – Summary of learning outcomes, professional growth, and appreciation for mentors. Tone: professional, concise, and visually clean. Include visuals like charts, icons, and brand mockups where appropriate.
Omar Ouadrhiri's 2025 internship at Zine Capital Invest applied marketing in FMCG for Tobigo & Al Itkane brands. Covers objectives, company profile, competitiveness challenges, benchmarking/events met
December 7, 20258 slides
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Slide 2 - Introduction
- Zine Capital Invest: major Moroccan holding in FMCG
- Brands: Tobigo (biscuits) & Al Itkane (pasta)
- Internship goal: apply marketing & management theory in real projects
- Work split: factory (Had Soualem) & HQ (La Colline)
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Slide 3 - Business Environment
- Structure: Central management + brand teams (Tobigo, Al Itkane)
- Operations: Production, marketing & logistics are integrated
- Market role: Strong national presence, retail partnerships, influencer collabs
- Focus on quality, visibility, and consumer trust
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Slide 4 - Business Problem
- How to improve brand competitiveness & shelf visibility
- Challenges:
- Limited differentiation on shelves
- Packaging not maximizing attention
- Need for more event-driven brand engagement
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Slide 5 - Methodology
- Benchmarking: Visited supermarkets, analyzed competitors (price, design, placement)
- Packaging Research: AI mockups with transparent windows & color hierarchy
- Event Coordination: Assisted in Tobigo Tombola
- Event Coordination: Planned company team-building day
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Slide 6 - Key Findings
- Transparent packaging builds trust & product visibility
- Strong colors improve brand recognition
- Events boost engagement but need clear logistics coordination
- Marketing must align with production timelines
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Slide 7 - Recommendations
- Collect consumer feedback on packaging & events
- Track KPIs (shelf visibility, event participation, stock levels)
- Update competitor benchmarking regularly
- Maintain strong coordination between marketing & production
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Slide 8 - Conclusion
**Key Learnings
- Full view of FMCG operations
- Developed project management & analytical skills
- Enhanced communication & coordination
- Confirmed interest in FMCG marketing career
- Grateful to Zine Capital Invest & mentors**
Thank you for your attention.
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